Ecommerce platforms’ battle: Magento vs Shopify

07 June 2016

magento-vs-shopify копия

Usually people find inspiration in their surrounding environment. Being responsible for blog content enables me to look for original ideas everywhere – from marketing blogs and books to  a common daily situation when I grab coffee and every time face with a rich variety of cookies in Starbucks (the complexity of this choice, by the way, inspired me on the idea that I am going to embody within the next couple of months).

This time I came up with strong obsession to create a series of articles that would explain why Magento is considered to be ecommerce platform number one. I am going to carry out a detailed analysis of several most popular platforms and for each of them I will contrast Magento and its advantages.


Once you decide to create a web store you may be confused which platform to use. Any developer who is involved in ecommerce prefers a specific platform and has reasons for that. He will definitely suggest a list of advantages and may omit its disadvantages. I am not going to persuade you to choose Magento, however, I will show you what you get if you actually do.

Magento vs Shopify

 It’s a well known fact that Magento is an open source platform, so any Magento web developer can contribute to its modification. That is why many digital agencies focused on developing extensions for Magento to meet different needs of demanding customers. Unlike Magento, Shopify is a commercial edition software, which is why it comes with a limited number of extensions to choose from.


There are two Magento versions: Community, which is extremely popular among developers because it is free of charge, however, you must take care of hosting,  and Enterprise which offers its own hosting facilities.

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Shopify works on a subscription system. Depending on your expectations and needs you may pick the pack starting from 9$ to  179$ per month.


Features list

 In the table below you can see that in this point Magento beats its counterpart.

Magento Shopify
Web Design Storefront
Shopping Cart Shopping cart
Customer service Store management
Site management Marketing & SEO
Catalog management Products
Catalog browsing Web hosting
Product browsing Analytics
Checkout, payment and shipping Shopify Mobile
Order Management 24/7 support
Catalog Management
Customer Accounts
Loyalty Program
Returns Management
SEO Management
Mobile Commerce
Product Management
Search Engine
Optimization Marketing, promotions and conversions
Analytics and Reporting
Multiple Websites
Persistent shopping
Private sales
Gift registries
Store credits

The logic of this point is the following: if you do not pay you have to be on your own when working with platform. Nevertheless, you are able to contribute Magento development and, therefore, if you see that you can improve something – you are welcome. After a detailed review by Magento repository you have a chance to become one of the developers who made his own modification and which is now used by others.


I admit that Magento interface is far more complicated but there is a reason for that – it ensures loads of possibilities to customize everything. Let me explain it on the example: you want to include 100 items in your store. If you prefer Magento you have no problems with that since it allows loading unlimited number or products in the system from scratch. If you run a beginner Shopify pack you won’t be able to do that since you will be limited with 25 items what is extremely few. To sum up this point, Magento has one more advantage as it allows you to shape the product, its appearance and assign any kinds of categories and attributes to them thus fitting the framework system itself to your products.

 Supported integrations

Magento Shopify
Interprise Suite ERP MailChimp
Embedded ERP QuickBooks
BankPayment Fulfillrite
eBay itDuzzit
WebShopApps MatrixRate Zapier
PayOne KISSmetrics
CashOnDelivery Chargify
Fontis Australia
Open ERP
Live Chat

 As you can see the number of integrations offered by Magento is much bigger what means that you are not bothered how to implement them. In case of Shopify you can work with a limited number of integrations what may enforce you to involve additional payments.


If your choice fell on Magento you have more then 1500 free/paid themes and even more are created every day. In addition, Magento 1.9 CE and later versions handles responsiveness “automatically”. It is a well known fact that Shopify offers smart designed and responsive themes, however, Shopify is hosted and proprietary solution which makes it impossible to implement some custom elements there.


Magento is designed to be search engine friendly by default. This means that you do not need to take much care of on-page SEO of a Magento site.  All you have to think of is enabling URL rewriting. You can find a lot of tutorials on this topic in the Internet, so I will not focuse on it.

Shopify provides easy-handling SEO techniques that sometimes may cause not serious but still distractions. Undoubtedly there are many solutions to these tiny problems, however, who wants to waste his time on something that is already perfect in Magento?



Shopify offers 24/7 support which is included in your monthly fee. It is very simple: you pay for the service and get the feedback. Community Edition does not provide official support, however, you may rely on enthusiastic web developers that are eager to help.


You are also able to apply to professional companies focused on Magento development. You should also make sure that in case the hosting company is also developing Magento, it is done in-house and is not outsourced to a subcontractor.

As I was saying in the beginning, I don’t want to claim that Magento is the best ecommerce site builder, however, I provided several arguments that must have proven Magento’s excellence comparing to Shopify. To sum up, I would like to show you world brands that give preference to Magento ecommerce platform.

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Alina Kulpinska

Alina Kulpinska

Marketing manager and content writer of eLogic. In constant search of creative and innovative ideas for company's development.