Magento Enterprise Edition 2.1 unlashes the power of Marketers and Merchandisers

24 June 2016


Behind every great shopping experience stands a team of of innovative marketers and merchandisers. They create a unique website content, merchandise products and apply global marketing campaigns. But what if it became possible to create new shopping experience faster and easier than ever before?

Magento Enterprise 2.1 made it real. 

Increase Sales and Improve productivity.

From now it became easier to work with website content. You can stage, preview and schedule updates to products,categories and promotions. After hours of usability testing it became easier to make the whole process faster and more efficient with the help of user-friendly tools. In addition, a new timeline dashboard enables your team to track sales process and analyze impact of the campaigns held.

Enterprise Edition 2.1 focuses on schedule updates. Now you can preview changes across your site by store view and date, and share links to staged content with other team members to make reviews and approvals easier. You can also preview changes in checkout to confirm all promotions are working as expected.

Boost Conversion Rates

One of key features  of Magento Enterprise 2.1 is PayPal enhancements. Now shoppers are able to make a purchase without leaving the website. Securely storing credit card information through PayPal Saved Credit Cards means fewer security headaches, and more frequent purchases.

Simplify PCI Compliance

New Hosted Fields allow Braintree to securely collect payment information directly from your site, so you can qualify for the simplest level of PCI compliance.

Scale for Growth

Enterprise Edition 2.1 comes fully loaded with Elasticsearch. This search engine supports 33 languages out-of-the-box and lets you set ‘stop words’, search synonyms, and attribute weighting to deliver highly relevant search results. Configuring Elasticsearch is easy, so you can start seeing results right away.

Improve Your Management Experience

Magento Admin became more “developer-friendly”. An all-new Admin search feature enables you to quickly find customer and order information. Plus redesigned forms simplify and speed the process of creating new products, content, and categories.

Deploy in the Magento Cloud

Enterprise Edition 2.1 is now available in the cloud. You get a fully-customizable, secure, and scalable storefront built on AWS and optimized for rapid deployments and performance. Magento provides you the flexibility to deploy your site in whatever environment suits your goals and operations best, including cloud, hosted or on-premises.

To find out more join product webinar on July 12, 2016.

Alina Kulpinska

Alina Kulpinska

Marketing manager and content writer of eLogic. In constant search of creative and innovative ideas for company's development.