09 June 2016

E-commerce strategy

TIM SA is the biggest electro-technical goods distributor in Poland. The company has 25 years of experience on the market and it’s been on GPW stock market for nearly 17 years. Their target audience are clients from the construction business area. For the last few years, TIM SA’s strategy has depended on construction businesses and
the new opportunities there. That was one of the reasons they invested in Rotopino SA, Polish biggest e-store selling tools (narzędzia.pl). With an expanding product range and new product categories, TIM SA is trying to reach other market segments. At this moment, TIM has over 30.000 products in Warehouses.


To accomplish our goals associated with diversification of trade markets, we are implementing customer service strategy in many different sales channels. Customers, apart from the support of 30 Departments and Trade Offices, have been also able to shop fully online in a high-class internet store since August 2013. An extra customer support for both online and offline sales is provided by Contact Center.

Michal Gembicki

Tests that were performed:

  • functional/ acceptable tests – based on scripts that became a foundation for the rest of the smoke tests and tests performed during development, after implementation
  • integration tests – based on the testing scripts prepared before, in cooperation with TIM’s employees, we checked if data synchronized in required range and time, and what performance and failure frequency of the system was
  • safety tests – two-staged tests were performed, stage one was using automatic tools for typical vulnerability (XSS, SQL Injection, CSRF), in stage two Magento’s added functionalities were revised and rated
  • performance tests – Siege and JMeter tools were used to application’s key paths.

As part of maintainability agreement, the application ensured times of response and implementation of users goals. Performance tests showed that the goals were implemented and the application was able to keep up with the traffic and sales volume. Written reports from all the tests were prepared for the client. Implementation was started only after their acceptance.

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Alina Kulpinska

Alina Kulpinska

Marketing manager and content writer of eLogic. In constant search of creative and innovative ideas for company's development.