Magento and Marketo Integration

Marketo, a SaaS-based marketing automation platform, simplifies customer interactions through digital channels. It’s a user-friendly, potent tool for boosting sales.

Streamline marketing, launch campaigns, capture leads, and drive sales efficiently via the Marketo and Magento synch.

Marketo Magento integration

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Magento, a leading open-source e-commerce platform, teams up with Marketo for enhanced sales and targeted campaigns.

This integration enables personalized campaigns and efficient data syncing between Magento and Marketo, facilitating customer tracking and insightful reporting.

Marketo also offers marketing automation for optimizing landing pages, web content, and forms, along with account-based marketing to target high-potential accounts effectively.

Marketo Magento integration page

What Business Goals Does It Achieve?

Magento Marketo integration can be a game-changer for your business.

Here is how.

Enhanced Customer Engagement

Magento-Marketo integration allows businesses to engage customers with personalized content, improving their overall shopping experience.

Improved Marketing ROI

Marketo’s automation capabilities and data-driven insights enable businesses to optimize marketing efforts, resulting in a better return on investment (ROI).

Enhanced Sales Funnel

Account-based marketing and customer behavior tracking assist in moving accounts down the sales funnel, ultimately driving revenue growth.

Increased Conversion Rates

Targeted email campaigns and abandoned cart recovery strategies help boost conversion rates, leading to higher sales.

Efficient Data Management

Businesses can streamline data syncing between Magento and Marketo, reducing manual work and ensuring data accuracy.

Features You Will Be Able to Access With Magento Marketo Integration

Sally Tailor - Fashion Store Owner

Sally Tailor - Fashion Store Owner

“Elogic has left a considerable mark on our business. We’re grateful for the seamless, enjoyable, and trouble-free experience you’ve provided. Thank you!”

Personalize Marketing Efforts

Marketo’s integration with platforms like Magento enables personalized marketing campaigns, improving ad effectiveness.

Amplify User-Generated Content

Efficiently share positive user reviews and content across channels, including email, social media, and your website, using integrated marketing automation tools.

Enhance Email Capture

Utilize Marketo’s A/B testing for email capture modules and other lead generation elements, increasing lead generation and subscriber rates.

Automate Email Engagement

Integrate Marketo with Magento to automate email responses based on customer actions, enhancing timely communication.

Streamline Social Media Management

Manage social media effortlessly by running targeted ads using customer data from your e-commerce platform with Marketo. Monitor brand mentions and schedule posts.

Mobilize Advertising Efforts

Reach customers on mobile devices with automated geo-targeted ads, ensuring relevant messaging and increased engagement.

Optimize Pay Per Click Advertising

Leverage Marketo’s integration to analyze the performance of search ads, and track online conversions.

Combat Cart Abandonment

Integrate your e-commerce tool with Marketo to address cart abandonment. Automatically send emails to assist customers and provide incentives, boosting conversions.

Implement Contextual Marketing

Utilize customer behavior data to deliver real-time, contextual ads through Marketo’s integration, reducing cart abandonment and increasing conversions.

Magento Marketo Integration Options

There are three Marketo Magento integration options. Here is the display of them:

Economical Yet Restrictive

Option 1

Pre-built Connectors

How They Operate: Select a purpose-built connector tailored for seamless Magento and Marketo integration, featuring predefined functionalities and configurations.

Benefits of Pre-built Connectors: Unlock time and cost savings by harnessing ready-made solutions, featuring user-friendly interfaces and proven functionality.

Considerations: Remember that while purpose-built connectors provide efficiency, customization options may be constrained, necessitating compatibility assessments with your current systems.

Balanced and Customizable


Option 2

Choose a connector and fine-tune it

How They Operate:

  • Begin by conducting a comprehensive assessment of available connectors to identify the one that aligns best with your needs.
  • Proceed by customizing the chosen connector to precisely match your unique requirements and specifications.

Benefits of Combined Method: The synergy of connectors and customization provides access to a cost-effective solution that’s not only fully functional but also tailored to your specific business needs.

Considerations: During the customization phase, prioritize compatibility with your existing systems to ensure a seamless integration experience.

Robust but Expensive

Option 3

Custom Magento Marketo Integration

How They Operate: The Full Custom Magento 2 Integration functions by creating a completely personalized integration solution from the ground up, eliminating the need for pre-built connectors.

Benefits of Custom Integration: This method provides absolute control over design and performance, resulting in a bespoke solution that seamlessly aligns with your business operations.

Considerations: When opting for custom integration, it’s crucial to take into account factors like development proficiency, rigorous testing, and ongoing maintenance to ensure the long-term success of your tailored solution.

Which Option to Select?

It’s about selecting the optimal ready-made “box” solution and fine-tuning it to match your unique requirements.
Paul Okhrem​

Paul Okhrem​

Founder & CEO

For a well-informed decision, commence with a comprehensive evaluation of your integration prerequisites. Take into consideration aspects such as data exchange intricacies, customization demands, financial constraints, and available technical resources. Additionally, seek guidance from Elogic integration specialists to pinpoint the most suitable strategy for your distinct situation.

Among the available choices, customization emerges as a distinctive advantage. It empowers you to finely calibrate the integration to seamlessly match your specific requirements, ensuring a harmonious integration with your business operations. This tailored approach not only ensures functionality but also optimizes your business’s success.

Tailored Expertise: Our team possesses the skills to fashion solutions precisely tailored to your unique needs, ensuring a seamless alignment with your business operations.

Official Magento Partnership: Our esteemed status as a trusted Magento partner underlines our practical experience in consistently delivering outstanding integration solutions.

Get Started With Integration Experts!

Your Magento and Marketo project deserves a professional development team. Elogic team is certified by Magento so you know we’ll do it right!

Paul Okhrem

Elogic – Expert in Delivering Integration Solutions

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Elogic Commerce

Why Clients Choose Us?

End-To-End Responsibility

End-To-End Responsibility

An assigned project manager will oversee your project throughout its lifecycle, from gathering requirements and task creation to development, result delivery, and post-integration support. You can monitor progress and make scope adjustments.
Deliver Projects Much Faster

Deliver Projects Much Faster

Our use of a pre-built, stable Import/Export solution for Marketo Magento 2 integration allows us to deliver projects much faster than competitors. We also have a proven plan to address current business challenges.

Free Post-Release Support

Free Post-Release Support

We offer 2 months of complimentary support following the release. Throughout this timeframe, a dedicated manager will be available to address any inquiries you have about the new functionality and assist you in maximizing its benefits.


years of industry expertise


projects completed


ecommerce focus


Successful integrations done

What Our Happy Clients Say About Us

“Simply the best. Better than all the rest. I’d recommend this product to beginners and advanced users.”
Jacob Jones

Jacob Jones

Digital Marketer
Igor Iakovliev

Get in Touch With the Integration Experts

Your Magento and Marketo project deserves a professional development team. Elogic team is certified by Magento so you know we’ll do it right!

Frequently Asked Questions

Expertise in integrations.

Our team boasts vast experience with these solutions, guaranteeing our ability to customize them to meet your precise needs.

Magento 2 Marketo integration is the process of connecting Marketo, a marketing automation platform, with Magento, an e-commerce platform. It’s essential for businesses as it enables them to streamline marketing efforts, personalize customer experiences, and drive targeted campaigns based on e-commerce data.

Integration enhances customer segmentation by combining e-commerce data from Magento with Marketo’s marketing automation capabilities. This allows businesses to create highly targeted marketing campaigns, sending the right message to the right audience at the right time.

Integration can leverage customer data and browsing history from Magento to provide personalized product recommendations in marketing emails and on the website. This enhances the shopping experience and increases cross-selling opportunities.

Integration facilitates drip campaigns and automated workflows by allowing businesses to set up predefined email sequences and responses triggered by specific customer actions, enhancing lead nurturing.

Integration supports A/B testing by allowing businesses to create and test multiple email variations. Marketo tracks the performance of each variation, helping businesses identify the most effective content and design.

Yes, integration can combine Marketo’s marketing data with Magento’s e-commerce analytics, providing a holistic view of customer behavior, from initial contact to final purchase.

Have a project in mind? Let’s get to work.