From the beginning our attention was focused on connecting business goals, user needs and technological possibilities. An important aspect was to set the priorities – strengthening positive user experience and simplifying overall user interface.
During the first stage we focused on identifying business needs and the current state of the company. With this approach, in a relatively short period of time we were able to develop a large number of solutions. Each was considered, we discussed its strengths and weaknesses, and then we
redesigned it accordingly.
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