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It was important that users have easy access to the website from any device, that they could go to the website at any time and view it in a convenient and attractive form, adapted to the resolution of the device that is used.
We learned what customer segments are distinguished in dentist, what are the company’s relations with customers, how does the offer look like and how it is created for different customer groups, what is the value proposition proposed to particular groups of customers in general and in specific offers.
The new website is not a simple refreshing of its current appearance. Its structure has been created anew and our users can expect numerous facilities that allow, among other things, to independently adjust the offer to suit their needs.