Marimekko

Magento support services

18 months of work

Apparel & Fashion

Finland

Implementing Technical Improvements To Facilitate Marimekko's Global Success

What we did
1
Implementing new design

To provide customers with an excellent shopping experience we redesigned the Marimekko product and category pages. We added various features such as the possibility to check product availability in the store, size chart, and information about material and care. We added dynamically updating filters and loaded infinite scrolling pagination to the catalog page. The redesign helped our client make the purchasing process more flexible and improve the customer's search experience.

2
Integrating a Magento 1 store with kantaasiakastesti (custom-made CRM)

After the technical audit, we modified their custom module for import. This module helps to synchronize the inventory management system with Marimekko’s US store. Previously, all the product information was sent and processed as a whole. A large flow of data caused slow page speed, high server loads, and downtime. We divided data into small pieces providing a smooth flow of information between the inventory management system and the store.

3
Google Shopping feed

We implemented a Google Shopping feed on Magento. By using Google Merchant, online shops can upload their shops’ and products’ information on Google Shopping. This extension gives them the option to place Magento products in your Google Merchant account smoothly. Now Marimekko products are available on Google shop, a new customer channel to boost their marketing and sales performance.

4
One-page checkout

The goal of a one-page checkout is to collect all the necessary information and complete the purchase as fast as possible. The entire checkout process takes place on a single page in order to help to reduce shopping cart abandonment.

5
Third-party integrations
  • Dynamic menu
  • Layered Navigation
  • Abandoned cart
  • The background story

    Marimekko is a Finnish design company founded in 1951 which is renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags, accessories, and home décor items ranging from textiles to tableware.

    Marimekko products are sold in 40 countries with roughly 150 stores around the globe. Such a large scale eCommerce business needs a powerful tool to manage their products across multiple channels.

    The founders of Marimekko decided to perform a technical audit to find a problem in implementing a module responsible for a product import process that helped to synchronize their inventory management system with their US-based online store. They also wanted to examine the robustness of their website’s technical framework and infrastructure, determine how friendly it was to search engines, and identify how easy and effective it was for customers to navigate and find content on their website.

    Key technologies
    Implementing Technical Improvements To Facilitate Marimekko's Global Success

    We performed a technical audit and customized the module for product import. Furthermore, we implemented integrations for marketing. After fixing all the technical issues, the website started working like clockwork. The redesign of the product page and new functionalities allowed Marimekko to provide easy navigation and improve customer experience on the website.

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