Marimekko is a Finnish design company founded in 1951 which is renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags, accessories, and home décor items ranging from textiles to tableware.
Marimekko products are sold in 40 countries with roughly 150 stores around the globe. Such a large scale eCommerce business needs a powerful tool to manage their products across multiple channels.
The founders of Marimekko decided to perform a technical audit to find a problem in implementing a module responsible for a product import process that helped to synchronize their inventory management system with their US-based online store. They also wanted to examine the robustness of their website’s technical framework and infrastructure, determine how friendly it was to search engines, and identify how easy and effective it was for customers to navigate and find content on their website.
We performed a technical audit and customized the module for product import. Furthermore, we implemented integrations for marketing. After fixing all the technical issues, the website started working like clockwork. The redesign of the product page and new functionalities allowed Marimekko to provide easy navigation and improve customer experience on the website.
7 modules developed.
It took us about six months to integrate third-party extensions and redesign the product page. Our development team included four dedicated specialists such as front-end and backend developer, QA specialist, and a project manager. The rest of the time we worked on the support and maintenance of their online store.
After fixing all the technical issues, the website started working like clockwork. The redesign of the product page and new functionalities allowed Marimekko to provide easy navigation and improve customer experience on the website.