Marimekko is a Finnish design company founded in 1951 which is renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags, and accessories, as well as home décor items ranging from textiles to tableware.
Marimekko products are sold in 40 countries with roughly 150 stores around the globe. Such a large scale ecommerce business needs a powerful tool to manage their products across multiple channels. Marimekko implemented a module responsible for a product import process that helped to synchronize their inventory management system with their US-based online store. However, for several hours per day, this module didn’t function, effectively causing failures, high server loads, slow page speed, and downtime, preventing their website from getting all the traffic it deserved.
As a result, the founders of Marimekko decided to perform a technical audit to find a problem in the implementation of that plugin and fix it. They also wanted to examine the robustness of their website’s technical framework and infrastructure, determine how friendly it was to search engines, and identify how easy and effective it was for customers to navigate and find content on their website.