Magento Performance Optimization

Site speed is a ranking factor and a huge one. You might be adding lots of new content to your website, but if your site has a slow response time, Google will crawl it slower, or even limit the number of URLs to crawl. By optimizing your site speed, you will move higher in search results, and as a result – get more traffic.

Fast web pages increase conversions. It’s simple to explain – if an ecommerce store has a high bounce rate, it’s losing visitors, so the conversion rate goes down. Slow website speed is the main reason why visitors go away. Improving your website speed by at least one second will bring you an increase in conversions.

Mobile shoppers make more than half of all store visitors. But 53% of them abandon a mobile site if it takes longer than three seconds to load. Only imagine how much revenue business is losing! Google now is switching to the mobile index first, which means it will rank higher websites that load fast on mobile.

The shopping cart abandonment rate is about 67% on average. On a slow website, it tops 85%. After increasing the site speed your conversions rate will grow, and so will the revenue. Faster sites don’t just provide a great user experience. They also improve your brand image and this always results in higher revenues.