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Millennium

Helping Millennium, an offline luxury brand supplier, create an online presence by building a fully-functional online store on Magento 2

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Industry
Luxury Goods & Jewelry
Country
Austria

Millennium used an online catalog to showcase their luxury brands to customers

Millennium Watches is a supplier of luxury watch and jewelry brands. The first boutique was opened in Innsbruck in 2013. Innsbruck is the homeland of Swarovski crystals, which justifies the company’s exquisite taste for jewelry and watches. In 2017, Millennium Watches opened a new store in Salzburg.

With the expansion of their business, it was time to build an online store. Initially, they used an online catalog with no sales functionality. To reach a broader audience and start selling online, the founders of Millennium decided to develop an online store on Magento 2. They wanted to make it user-friendly, elegant, and appealing.

WORLD’S FINEST WATCHES & JEWELLERY BRANDS

Millennium wanted to build a fully operational ecommerce website with a custom design to start selling online

Building an online presence
An online store gives ecommerce businesses the possibility to demonstrate and offer services and products to customers worldwide with 24/7/365 availability. Online stores can also be used to provide customer support by answering the most common questions and updating customers about sell-offs, deals, and offers.
Magento 2 development
Millennium came up with an excellent solution to design a fully operational ecommerce store and start selling their luxury products online. We recommended they build a store on Magento 2. Magento 2 was released to solve many of the malfunctions, technical issues, and bugs of Magento 1.
Magento Business Solution Partner
Millennium searched for an experienced, certified, and credible company with a strong knowledge of ecommerce and expertise in Magento 2 development. Elogic is an official Magento Business Solution Partner, so we are always up to date on new developments and trends providing superior Magento 2 development services to our clients. Furthermore, we have Magento 2 Certified developers on staff.
Millennium learned about us from our clients for whom we migrated a store from Magento 1 to Magento 2. We had everything they were looking for: experience in Magento 2 store development and certified Magento 2 front and backend developers.
We started to cooperate, which resulted in a fruitful partnership.

Magento 2 development. Custom design. New functionality.

The Millennium website was developed on the latest version of Magento 2. Our work on the project included the following milestones:

  • Develop and integrate new functionality on Magento 2
  • Implement new design features and custom themes
  • Optimize the website for mobile devices
  • Magento 2 development
  • Custom design
  • New functionality
milennium-watch
millenium-hublot-classic
millenium screenshot

Third-party integrations

Elasticsearch
Elasticsearch extension boosts your website’s search results and delivers one of the fastest search features available for Magento 2. We integrated it with the store so the customers could find a particular luxury product in an easy and fast way. The search operates smoothly both on desktop and mobile devices.
Mega Menu
The Mega Menu extension for Magento 2 enhances the default main menu. Mega Menu is a great feature making website navigation more engaging, so customers can reach any page from the current page with just one click. This extension provides multiple menu design options, gives access to certain customer groups, allows to place Mega Menu anywhere on the website, and supports responsive menu design.
Layered Navigation
This extension provides the store with intuitive navigation allowing customers to search for items applying filters by different product attributes like color, price, star rating, and brand. The extension also offers a number of SEO features, such as short and appealing URLs, product attributes icons, and customized meta tags. Layered navigation makes a user experience easier and more effective.
One-step checkout
To decrease shopping cart abandonment we implemented a One-Step Checkout extension for Millennium website. The extension turns the two-step default of Magento 2 checkout into a simplified one page that includes all the necessary information and can be completed in a few clicks. It’s a must-have extension for all online stores.

Custom Functionality

5 modules developed.

01
Payment Module
02
Shipping Module
03
Shop by Brand
04
Custom Templates
05
Custom Forms

The latest version of Magento 2 for maximum performance and multiple functionalities

It took us about six months to build an ecommerce website on Magento 2 from scratch. We spent about one month on project planning before starting the actual development. It was an Agile project with constant changes in requirements and enhancements on-the-go. Our development team included six dedicated specialists such as backend and 2 frontend developers, a QA engineer, a project manager, and DevOps.

6
Month: of work
01
Backend development
02
Front-end development
03
Custom module development
04
Code refactoring
05
Website speed optimization

Millennium started an ecommerce store to sell luxury watches online

Developing an ecommerce store allowed Millennium to create an online presence of their ecommerce business. Now they sell fancy watches and jewelry online, attract new customers, and have increased brand awareness. The new Millennium’s website provides great user experience with easy one-step checkout, advanced navigation, and a clean user interface.

Want to build an ecommerce store on Magento 2?

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