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Watches of Mayfair
Shaping Better Customer Experience for a Luxury Watches Supplier
Improving the quality of customer experience is a priority for Watches of Mayfair, a luxury brands supplier.
Watches of Mayfair is an international supplier of luxury brands based in Great Britain. Their online store sells Swiss watches, jewelry pieces, gifts, and other products from over 85 high-end brands. The company ships products to 170 countries all over the world. They employ a multilingual customer service team who helps buyers choose the desired product and sources it for them at the best price and with suitable delivery terms. Watches of Mayfair has a boutique in London and collection points in Hong Kong and Geneva.
Watches of Mayfair is a modern brand that stays abreast of the best practices in their industry as well as ecommerce as a whole. They offer a great service highly praised by their customers and constantly improve interactions at every touchpoint.
To increase the quality of user experience, the founders of Watches of Mayfair decided to redesign their current website. They wanted to make it more user-friendly, elegant and aesthetically pleasing.
Increase the quality of customer experience
Custom design. New functionality. Magento 2 migration.
The Watches of Mayfair website was built with Magento 1.9. It had 65 extensions and about 200 product attributes. Our work on the project included the following milestones:
- Select a design partner for UI/UX design implementation
- Develop and integrate new functionality with Magento 2
- Implement new design features and custom layout
- Perform data migration from Magento 1 to Magento 2
- Custom design
- New functionality
- Magento 2 migration
Third-party integrations
Custom Functionality
7 modules developed.
We worked side-by-side with the Watches of Mayfair founders
We spent about one month on project planning before getting down to the actual development. The development process lasted for about five months and involved one front-end and one backend developer, a QA specialist, and a project manager. It was a very Agile project with frequent changes in requirements and improvements on-the-go.
Better usability, more sales
After launching the Watches of Mayfair website, the company had a significant increase in sales. This was due to two reasons. For one, the website became more visible. We didn’t lose any URLs during the migration thus preventing the loss in traffic. For two, the store became much more user-friendly and converted better than the previous version. Also, it became much easier for store managers to import and export products, and manage the store operations.
