At the kick-off of our collaboration, PetHQ’s online software foundation was already pretty well adapted to serving extensive B2C market needs. The brand needed to complete the picture with an equally strong B2B sector coverage. Previously, they had only managed B2B sales manually, sacrificing tons of time, costs, and expansion potential. This called for the development of a separate B2B-ready website.
Equipped with the capacities of Shopify Plus, we set out to eliminate the drawbacks of the brand’s manual B2B segment management, with the goal of establishing PetHQ as a full-on leader in the region’s pet retail. This took quite a lot of work, which included: