B2B Website Digitization for the UAE’s Top Pet Care Retailer

At the kick-off of our collaboration, PetHQ’s online software foundation was already pretty well adapted to serving extensive B2C market needs. The brand needed to complete the picture with an equally strong B2B sector coverage. Previously, they had only managed B2B sales manually, sacrificing tons of time, costs, and expansion potential. This called for the development of a separate B2B-ready website.

Equipped with the capacities of Shopify Plus, we set out to eliminate the drawbacks of the brand’s manual B2B segment management, with the goal of establishing PetHQ as a full-on leader in the region’s pet retail. This took quite a lot of work, which included:

We started with a thorough discovery phase, where all major aspects of new native B2B functionality to be implemented were defined, analyzed, and planned. We ended up using the native B2B toolset provided by Shopify Plus, optimizing certain features (like registration and order management) with our own suggestions.

Realizing the limitations of the inherent B2B functionality (as opposed to the B2C, where sales tools do not need to be focused on big business deals), we had to look for ways to cover other business-specific tasks and functions outside of Shopify’s capacities. Custom-tailored features gave us the freedom to improve upon Shopify’s native designs. Here’s what we have recalibrated:

• Order quotation flow
• Custom registration flow
• Quick Order functionality

One of the main client requirements was a rehaul of certain user flows that Shopify designs provided by default in order to achieve more intuitive user interactions and smooth out a sales funnel. Regular call-ups allowed us to investigate deeper into the client’s needs, suggest efficient options, and complete our raw project plan with comprehensive tasks.

We were lucky to establish a very open-ended collaboration, where all details, big and small, were discussed, brainstormed, and agreed upon. Every finished piece of functionality was supplemented with a mini-demo for the client. Once everything was finished and integrated, we sealed the project with a big demo and dedicated guidelines describing how the new website works page-by-page and outlining all implemented changes.