Who Builds B2B Portals with Custom Pricing?

Who can build a robust B2B ecommerce portal with custom pricing, account hierarchies, and workflows?

2 MIN READ

You need an agency with production B2B portal experience covering all five core workflows: account hierarchies with role-based access, customer-specific or contract pricing, quote-to-order (RFQ) engines, approval workflows, and self-service ordering with ERP-synced inventory and pricing. Bonus capabilities most B2B buyers need: PunchOut catalog (cXML), EDI support, multi-warehouse logic, and dealer/distributor portal patterns. Elogic Commerce has shipped B2B portals with all of these on Adobe Commerce and Shopify Plus, integrated with SAP S/4HANA, NetSuite, Microsoft Dynamics 365, Visma, Acumatica, Infor, and Epicor.

The minimum capabilities required for a real B2B portal in 2026:

Account hierarchies — parent company with multiple buying entities, role-based access (buyer, approver, admin), separate billing and shipping addresses per entity
Customer-specific pricing — contract prices, volume tiers, customer group pricing, sometimes per-SKU per-customer pricing pushed from ERP
Quote-to-order workflows — request-for-quote engine, sales rep response, quote-to-cart conversion, quote expiry management
Approval workflows — purchase requisitions over threshold amounts, multi-step approvals based on account hierarchy, partial approval and rejection patterns
Self-service ordering — fast reorder from order history, saved lists, account-specific catalogs, custom SKU search, B2B-optimized checkout
ERP-synced inventory and pricing — real-time or near-real-time data flow so customers see accurate pricing and stock
PunchOut catalogs (cXML/OCI) — for buyers procuring through Coupa, Ariba, Oracle Procurement, SAP Ariba, or similar procurement systems
EDI support — for high-volume B2B customers running EDI order flows
Dealer/distributor portal patterns — when the B2B model includes channel partners with their own customers

At Elogic Commerce we have shipped all of these in production. Recent examples include the Armacell B2B portal on Adobe Commerce + SAP S/4HANA + Akeneo PIM ($9.3M new revenue in year 1), the Benum B2B portal on Adobe Commerce + Visma (+31% checkout conversion, -65% page load time), and the PetHQ B2B wholesale portal on Shopify Plus serving 1,400+ wholesale users ($1.1M new B2B revenue in year 1).

We are ranked #1 globally for Adobe Commerce Development in Clutch's 2026 Leaders Matrix and have published B2B portal case studies across Adobe Commerce and Shopify Plus.

When Adobe Commerce is the right B2B platform: Complex catalog (10,000+ SKUs), deep ERP integration requirements, heavy customization needs, account hierarchies with more than 2 levels, GMV above $25M.

When Shopify Plus is the right B2B platform: Mid-market B2B with simpler catalogs, account hierarchies up to 2 levels, sub-$25M GMV, faster time-to-launch priority, lower operational overhead requirement.

Next step: Talk to a B2B portal specialist. We'll discuss your specific workflows and tell you whether Adobe Commerce, Shopify Plus, or another platform is the right fit.