Subscription-Based Ecommerce for a Canadian Wine Club

It’s quite difficult to impress true wine enthusiasts. But our Client has certainly found a way to conquer their hearts by offering wine subscription services. After a comprehensive discovery phase and a detailed customer journey mapping, the Elogic team has built a subscription-based ecommerce portal from scratch and added it to the Client’s B2C store.

Any customer can now sign up to join the wine club and get exclusive access to a curated selection of wines. A registered user may choose what blend type they wish to receive, how many bottles they want, and how often it should be shipped. They can pause, cancel, or change the subscription anytime, as well as choose automatic recurring billing if needed.

The subscription ecommerce platform has been a huge step forward for the Client, who got a new, more stable revenue stream to propel their growth.

Our Client needed a one-in-all solution to support multiple payment methods for their customers’ convenience. To apply these changes, we suggested Adyen Salesforce Commerce Cloud integration which supports various payment methods: credit cards, Apple Pay, Google Pay, PayPal, iDeal, Amazon Payments, and cash on delivery.

Integrating Adyen with the Salesforce B2C Commerce Cloud required creating a test account, building the integration based on the type of payments needed, and applying for a live account.

Once the live account application was approved, the Elogic team configured their account to go live. That included creating additional merchant accounts, setting up payment methods, verifying 3D Secure support, setting up APIs and webhooks, and testing the payment lifecycle end-to-end.

There’s nothing worse than a slow checkout in ecommerce. After all, a customer might change their minds if they’re kept waiting for too long. 

Elogic takes this issue very seriously, so we went the extra mile to audit the store performance and optimize the code, thus, making the store checkout transitions smooth and the cart data update in real time.

Our work also resolved an issue with assigning discounts to specific billing models for subscription products (for example, 15% off for a 90-day subscription). Now, customers can find the discounted price under the total price during checkout.

Our Client takes it as a critical mission not only to sell wine but also to educate its customers on the wine culture. Elogic got swooned with the idea and suggested adding a quiz for novice wine drinkers to turn them into sommeliers. 

Consumers answer questions about their favorite food pairings, their expertise level, budget, and the setting in which they love sipping a glass of red or white, among others and get their unique wine tasting profile at the end of the quiz. The store later suggests a selection of wines that will match the user, and – on a side note – our Client achieves the desired boost in conversion rates.

The Client’s product pages needed improvements in UI/UX, and we gladly took to work. In particular, the Client’s customers had access to the indispensable extra information they needed to make their shopping decisions more easily. These additional descriptions included the following: 

• Wine aroma wheel
• Discount notifications
• Perfect food combinations
• Flavor definer