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Benum: Magento Commerce Cloud Migration with Visma Business ERP Integration, 65% Faster Pages and 21% Higher Checkout Conversion
Migration from Frigg to Magento 2 Commerce Cloud (now Adobe Commerce Cloud), Visma Business ERP integration through the Vitari connector, a custom B2B design and four custom modules for a leading Nordic distributor of professional audio equipment, delivered in about eight months.
Project Summary
Elogic Commerce migrated Benum, a leading Norwegian distributor of professional audio equipment, from Frigg to Magento 2 Commerce Cloud.
The eight-month project included data migration, real-time Visma Business ERP integration through the Vitari connector, a custom B2B storefront designed from scratch and four custom modules for company accounts, shipping, product contact persons and search. Following the migration, average page load time fell by 65%, and within three months after launch checkout conversion rose by 21% and bounce rate fell by 23%. Elogic continues to support Benum Norway and Benum Sweden with ongoing platform development.
Key Outcomes
−65%
average page load time compared with the previous Frigg platform
+21%
checkout conversion rate within 3 months after launch
−23%
bounce rate within 3 months after launch
1.6M+
product URLs and 120+ customer groups on Magento 2 Commerce Cloud
About the Client
Benum is a leading distributor of professional audio equipment based in Oslo, Norway, operating mainly in the Nordic region. The company ships orders daily to customers across the country and provides technical assistance for repairs and maintenance by appointment.
Benum operates a complex B2B commerce environment, with more than 1.6 million product URLs, over 120 customer groups and multiple shared catalogs with contract pricing, all connected to Visma Business ERP in real time.
Project Complexity
Migrating product, inventory, customer, company and order data required combining information from Visma Business ERP and the legacy Frigg platform.
Products, stock, contract prices, customers, orders and order status had to sync with Visma Business in real time. The project relied on an existing Vitari connector and required additional Magento-side customization.
The store had to handle 120+ customer groups and shared catalogs with contract pricing.
The design had to follow a B2B-only approach while keeping the customer journey smooth, including on mobile.
The outdated Frigg platform restricted Benum’s ability to scale online sales and support increasingly complex B2B operations.
Business Challenge
01
Benum's Frigg platform limited its ability to scale online sales and support complex B2B operations
02
Product, inventory, customer, company and order data had to move to a more flexible platform
03
The new store had to stay connected in real time to Visma Business ERP as the master system
04
B2B buyers needed customer-specific pricing, shared catalogs, company accounts and flexible shipping
05
Purchasing had to work smoothly on mobile as well as desktop
Elogic Commerce's Solution
Migration from Frigg to Magento 2 Commerce Cloud
Elogic Commerce migrated product, inventory, customer, company and order data, along with selected content. The team combined essential data from Visma Business ERP with information from the legacy Frigg platform to support the migration.
Visma Business ERP integration
Visma Business ERP is the master system. Elogic used the existing Vitari connector and customized Magento 2 functionality to synchronize products, stock, contract prices, customers, orders and order status between the two systems in real time.
Custom design from scratch
The design was built from scratch based on mockups from Benum’s marketing director. It follows a B2B-only approach while keeping the customer journey seamless, and it makes shopping on mobile easy for B2B buyers.
Custom modules
Elogic Commerce developed four custom modules:
- Contact Person: assigns a separate sales representative to each product through product attributes and shows them in a CMS block on each product page
- Shipping Configuration: lets customers choose whether their goods ship separately or all together, which matters in B2B
- Company: lets users within the same company share shipping addresses and order information, and supports multiple company accounts associated with the same email address
- Custom Search: improves the relevance of search results, shows more result types (categories, products and blog posts) and speeds up search
Results & Business Impact
Website performance
Average page load time fell by 65% compared with the previous Frigg platform.
Checkout conversion
The checkout conversion rate increased by 21% within three months after launch.
Customer engagement
Within three months after launch, bounce rate fell by 23% and average session duration grew by 27%.
Ongoing platform development
Elogic Commerce continues to work with Benum Norway and Benum Sweden on new features and platform improvements.
Streamlined B2B operations
Real-time synchronization with Visma Business keeps products, stock, contract prices, customers and orders aligned, and the custom company account and shipping modules support Benum's B2B workflows and customer-specific pricing.
Capabilities Demonstrated
01
B2B replatforming to Magento 2 Commerce Cloud (Adobe Commerce Cloud)
02
Real-time Visma Business ERP integration through the Vitari connector
03
Data migration with ERP enrichment
04
Custom B2B design and mobile-friendly user experience
05
Custom B2B modules: company accounts, contact persons, shipping options
06
Search relevance and speed improvements
07
Long-term development partnership across two markets
When This Solution Is a Good Fit
Replatforming to Magento 2 Commerce Cloud with an ERP integration makes sense when a B2B business has outgrown its platform and needs real-time synchronization with its ERP. It works best when the ERP integration method is known early, data is migrated with the ERP as the source of truth and the client team takes an active part in design and testing.
It is generally not the right fit for small B2B catalogs with a single price list and few customer groups, where a lighter platform or a standard B2B setup is usually enough.
Planning an Ecommerce Transformation?
Elogic Commerce can plan your B2B migration, integrate your ERP and build the functionality your buyers need. Contact us to discuss your project.