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Adobe Commerce (Magento) B2B Commerce Platform and ERP Integration for Road Infrastructure Supplier

Custom pricing engine, ERP integration, and product configurators for infrastructure procurement

Project Summary

Elogic implemented a Magento B2B ecommerce platform for a Dutch road infrastructure supplier serving municipalities and contractors. The platform supports contract-based pricing agreements, ERP synchronization with Exact Online, and browser-based signage configurators. Pricing calculations improved by 15×, quote processing became 40–50% faster, and procurement workflows were fully automated.

Key Outcomes

15×

improvement in pricing engine response time

40–50%

faster quote processing time

45 %

reduction in page weight across the catalog

Client

European road infrastructure products manufacturer - NDA

Region

Netherlands

Model

B2B ecommerce (municipalities, contractors, government procurement)

Integrations

Exact Online (ERP), Proactis (procurement)

Industry

Traffic safety and road signage

Platform & Hosting

Adobe Commerce (Magento) 2.4.6 Open Source. Hypernode

Project type

Custom B2B ecommerce development + ongoing support

Timeframe

Long-Term Partnership. Ongoing

About the Client

The client is a Dutch supplier of road infrastructure products, including traffic signs, street furniture, safety signage, and nameplates. The company supplies municipalities, contractors, and government procurement organizations across the Netherlands.

Operating exclusively in a B2B environment, the business manages complex procurement workflows that involve negotiated pricing agreements, quote-based purchasing, and customized product specifications. Many products require configuration before production, making automation and operational accuracy critical for efficient order processing.

Complex Pricing Agreements

Customers operate under negotiated pricing agreements and contract-specific pricing tiers. The platform needed to calculate accurate customer-specific prices across 5000+ SKUs without slowing down the shopping experience.

Procurement-Driven Sales Process

Most orders begin with a request for a quote rather than a direct checkout. The platform had to support RFQ workflows aligned with public-sector procurement processes.

Product Customization

Many signage products require custom text, layouts, or sizing. No ready-made Adobe Commerce (Magento) solution existed for browser-based signage configuration.

ERP Synchronization

Orders, invoices, and inventory updates were previously handled manually. The new platform needed to synchronize data automatically with the ERP system.

Accessibility Requirements

Because the platform serves public-sector organizations, it needed to comply with WCAG 2.1 AA accessibility standards to align with European accessibility regulations.

Custom Adobe Commerce (Magento) Architecture

Elogic developed a scalable architecture built on Adobe Commerce (Magento) using plugin, interceptor, and observer patterns.

More than 47 custom Adobe Commerce (Magento) modules were implemented to extend platform functionality without modifying vendor code.

This approach ensures maintainability, upgrade compatibility, and long-term platform stability.

Advanced Pricing Engine

A bespoke pricing system was developed to support customer-specific pricing agreements.

Key components include:

PriceCalculator
PriceByCustomer
PriceAgreements

Performance optimization improved pricing engine response time by 15×, enabling real-time pricing calculations for large B2B catalogs.

Extended RFQ & Order Management

The quote management system was extended with additional procurement-focused capabilities:

quote editing tools
automated PDF generation
line-item comments and annotations
discount cloning functionality
improved admin user interface

Similar enhancements were implemented in the Adobe Commerce (Magento) Sales module to streamline order management for internal teams.

Interactive Product Configurators

Two custom configurators were developed to enable self-service customization of signage products.

Street Sign Creator

Two custom configurators were developed to enable self-service customization of signage products.

Text Sign Customizer

Enables custom text signage configuration with dynamic SKU generation and option-based pricing.

Both tools generate print-ready production files that can be used directly in manufacturing workflows.

Exact Online ERP

order synchronization
invoice synchronization
inventory updates

Proactis procurement platform

purchasing workflow integration
procurement data synchronization

These integrations eliminated manual data entry and ensured consistent operational data across systems.

Accessibility Compliance

A full accessibility audit was conducted, followed by implementation of WCAG 2.1 AA improvements, including:

optimized contrast ratios
keyboard navigation support
focus state indicators
skip navigation links
screen reader compatibility
responsive reflow behavior

The platform now meets accessibility requirements aligned with the European Accessibility Act.

Businesses requiring global payment orchestration on Adobe Commerce

Infrastructure suppliers serving municipalities or government buyers

Distributors with contract-based pricing agreements

Companies requiring ERP-integrated ecommerce platforms

Organizations with quote-based procurement workflows