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UX Improvements & Adobe Commerce (Magento) optimisation for a Belgian Online Pharmacy
Adobe Commerce (Magento) 2 feature development, checkout optimisation & multilingual support
Project Summary
Elogic Commerce partnered with a Belgian online pharmacy to improve checkout usability, enhance multilingual customer experience, and stabilise the Adobe Commerce platform through ongoing development and maintenance.
The project included a checkout UX redesign, a custom multilingual product review translation module, improvements to category navigation through a redesigned mega menu, and continuous platform stabilisation.
Key Outcomes
18%
increase in checkout conversion rate after redesign
14%
reduction in cart abandonment
32%
increase in review engagement
25%
reduction in category navigation time
30%
reduction in page load times
About the Client
PharmaMarket is an established online pharmacy in Belgium offering medicines, cosmetics, and healthcare products to retail consumers.
The business operates in a regulated healthcare retail environment and serves a multilingual customer base consisting primarily of Dutch-speaking and French-speaking customers
Project Complexity
Pharmaceutical ecommerce platforms present unique technical and regulatory challenges.
This project required solving several issues simultaneously:
Business Challenge
The platform had several issues affecting customer experience and conversion performance.
01
Checkout friction
The checkout flow contained usability issues, including confusing layout, weak form validation, and unclear purchase progression.
These issues created friction and increased cart abandonment.
02
Limited multilingual support for product reviews
Product reviews were only available in one language.
For French-speaking customers, this reduced the usefulness of customer feedback and limited the value of user-generated content.
03
Poor product discovery
The mega menu navigation structure made category browsing unnecessarily complex.
Customers often struggled to find products quickly within the pharmacy catalogue.
04
Accumulated technical issues
Frontend and backend bugs had accumulated over time, reducing platform reliability and forcing development resources to focus on reactive fixes rather than improvements.
Solution
Checkout Experience Redesign
Elogic Commerce redesigned the checkout experience using Adobe Commerce UI component customisation.
The new checkout flow included:
- improved layout structure
- clearer validation messages
- simplified form interactions
- better visual guidance through the purchase process
These improvements reduced friction and helped customers complete purchases more efficiently.
Multilingual Product Review Translation
Elogic Commerce developed a custom Adobe Commerce module allowing customers to view product reviews translated into their preferred language.
Customers can now:
- read reviews in French or Dutch
- access a larger pool of user feedback
- make better purchasing decisions based on peer experiences
This significantly improved the usefulness of customer reviews across the bilingual storefront.
Mega Menu Navigation Optimisation
The category navigation system was redesigned with:
- improved hierarchy
- clearer category grouping
- enhanced visual structure
- better frontend interactions
These changes improved product discovery across the pharmacy catalogue.
Platform Stabilisation & Ongoing Maintenance
Elogic Commerce established a continuous development and maintenance process, including:
- frontend bug fixes
- backend stability improvements
- JavaScript and template optimisation
- ongoing feature enhancements
This shifted development efforts from reactive maintenance to proactive platform improvement.
Results & Business Impact
The improvements delivered measurable impact across user experience, platform stability, and conversion performance.
Improved checkout conversion
18%
increase in checkout conversion rate
14%
reduction in cart abandonment
Stronger engagement with product reviews
32%
increase in review engagement driven by multilingual support
+
Customers can now access reviews in both Dutch and French
Faster product discovery
~25%
reduction in average category browsing time
Improved platform performance and reliability
~30%
improvement in page load times
60+
frontend and backend issues resolved
Stronger operational stability
+
Platform stabilised through continuous development
Stronger operational stability
+
Client transitioned from reactive maintenance to ongoing platform optimisation
Capabilities Demonstrated
Planning a Similar Healthcare E-Commerce Platform?
If your organisation operates in pharmaceutical or healthcare ecommerce and needs a Magento partner experienced with UX optimisation, multilingual storefronts, and platform stabilisation, this project demonstrates how Elogic Commerce delivers measurable improvements in both customer experience and platform reliability.