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Home > Projects > PharmaMarket

UX Improvements & Adobe Commerce (Magento) optimisation for a Belgian Online Pharmacy

Adobe Commerce (Magento) 2 feature development, checkout optimisation & multilingual support

PharmaMarket

Project Summary

Elogic partnered with a Belgian online pharmacy to improve checkout usability, enhance multilingual customer experience, and stabilise the Adobe Commerce platform through ongoing development and maintenance.
The project included a checkout UX redesign, a custom multilingual product review translation module, improvements to category navigation through a redesigned mega menu, and continuous platform stabilisation.

Key Outcomes

18%

increase in checkout conversion rate after redesign

14%

reduction in cart abandonment

32%

increase in review engagement

25%

reduction in category navigation time

30%

reduction in page load times

Client

PharmaMarket

Region

Belgium

Model

B2C E-Commerce

Industry

Pharmaceutical Retail (medicines, cosmetics, healthcare products)

Platform

Adobe Commerce (Magento) 2 Open Source, PHP 8.1

Timeframe

Long-Term Partnership. Ongoing maintenance & development

About the Client

PharmaMarket is an established online pharmacy in Belgium offering medicines, cosmetics, and healthcare products to retail consumers.

The business operates in a regulated healthcare retail environment and serves a multilingual customer base consisting primarily of Dutch-speaking and French-speaking customers

Project Complexity

Pharmaceutical ecommerce platforms present unique technical and regulatory challenges.
This project required solving several issues simultaneously:

Improving checkout usability without disrupting existing workflows
Supporting multilingual content for both Dutch and French audiences
Improving product discoverability in a large healthcare catalogue
Stabilising a platform affected by accumulated frontend and backend issues
Maintaining operational reliability in a regulated retail environment

Addressing these challenges required both UX improvements and continuous platform engineering.

Business Challenge

The platform had several issues affecting customer experience and conversion performance.

01

Checkout friction

The checkout flow contained usability issues, including confusing layout, weak form validation, and unclear purchase progression.
These issues created friction and increased cart abandonment.

02

Limited multilingual support for product reviews

Product reviews were only available in one language.
For French-speaking customers, this reduced the usefulness of customer feedback and limited the value of user-generated content.

03

Poor product discovery

The mega menu navigation structure made category browsing unnecessarily complex.
Customers often struggled to find products quickly within the pharmacy catalogue.

04

Accumulated technical issues

Frontend and backend bugs had accumulated over time, reducing platform reliability and forcing development resources to focus on reactive fixes rather than improvements.

Solution

Checkout Experience Redesign

Elogic Commerce redesigned the checkout experience using Adobe Commerce UI component customisation.

The new checkout flow included:

  • improved layout structure
  • clearer validation messages
  • simplified form interactions
  • better visual guidance through the purchase process

These improvements reduced friction and helped customers complete purchases more efficiently.

Multilingual Product Review Translation

Elogic Commerce developed a custom Adobe Commerce module allowing customers to view product reviews translated into their preferred language.

Customers can now:

  • read reviews in French or Dutch
  • access a larger pool of user feedback
  • make better purchasing decisions based on peer experiences

This significantly improved the usefulness of customer reviews across the bilingual storefront.

Mega Menu Navigation Optimisation

The category navigation system was redesigned with:

  • improved hierarchy
  • clearer category grouping
  • enhanced visual structure
  • better frontend interactions

These changes improved product discovery across the pharmacy catalogue.

Platform Stabilisation & Ongoing Maintenance

Elogic Commerce established a continuous development and maintenance process, including:

  • frontend bug fixes
  • backend stability improvements
  • JavaScript and template optimisation
  • ongoing feature enhancements

This shifted development efforts from reactive maintenance to proactive platform improvement.

Results & Business Impact

The improvements delivered measurable impact across user experience, platform stability, and conversion performance.

Improved checkout conversion

18%

increase in checkout conversion rate

14%

reduction in cart abandonment

Stronger engagement with product reviews

32%

increase in review engagement driven by multilingual support

+

Customers can now access reviews in both Dutch and French

Faster product discovery

~25%

reduction in average category browsing time

Improved platform performance and reliability

~30%

improvement in page load times

60+

frontend and backend issues resolved

Stronger operational stability

+

Platform stabilised through continuous development

Stronger operational stability

+

Client transitioned from reactive maintenance to ongoing platform optimisation

Capabilities Demonstrated

Magento checkout UX optimisation
Magento multilingual ecommerce development
Magento product review translation systems
Magento platform stabilisation and maintenance
Magento UX improvements for healthcare ecommerce

Best Fit For

This type of solution is particularly relevant for:

Pharmaceutical ecommerce retailers

Regulated healthcare online stores

Multilingual ecommerce platforms

European B2C retailers serving multiple language markets

Merchants needing continuous Magento platform improvement

Typical challenges addressed in this project include:

  • Checkout optimisation and conversion improvement
  • Multilingual content support
  • Ecommerce UX improvements
  • Platform stabilisation and technical debt reduction

Planning a Similar Healthcare E-Commerce Platform?

If your organisation operates in pharmaceutical or healthcare ecommerce and needs a Magento partner experienced with UX optimisation, multilingual storefronts, and platform stabilisation, this project demonstrates how Elogic delivers measurable improvements in both customer experience and platform reliability.

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