Google keywords are ideas and phrases, which are typed into Google’s search box to find the desired information. Keywords are an integral part of every website because with the help of relevant keywords more users can be attracted to your website, which is called organic traffic. Choosing the right keywords is also important to bring the right audience to your website. For example, if you’re a restaurant owner that serves fried chicken in LA you should better avoid choosing the keywords “best chicks in LA” because it might bring the wrong audience to your website.
In comparison with singular keywords, which give users a higher search volume, long-tail keywords are combinations of several terms or even phrases that have a lower search volume but are more precise.
Let’s say, you want to buy a jacket. If you type “jacket” into the search box, you will get 2 180 000 000 results; however, these results won’t be exactly what you’re looking for, since there will be articles regarding jackets, different types for winter and autumn or you will even get a result for “coats” instead of jackets. But if you extend your phrase to “ buy leather jackets for men”, you will get fewer results (421 000 000) but they will be more precise to the criteria of your search.
There are different tools to help you make a keywords analysis. The most popular of them are Google Ads Keyword Planner, Google Suggest, and Bing Ads Keyword Planner.
Google Ads Keyword Planner is a set of free tools provided by Google, which allows users to analyze basic keywords, which were typed into Google search engine. With its help, one can generate new keywords, create new keyword variations based on primary keyword, and also see keywords, which are used for websites. However, long-tail keywords are hidden from users and the results may not be effective because Google Ads Keyword Planner is made for Google Ads primarily and not for SEO.
Google Suggest, which was introduced in 2012, uses the organic search based on the data of Google search engine and tries to “guess” what a user might be searching for. This technology provides a large number of organic keywords, which are closely related to the searched basic keyword, which makes the tool a relevant source for keyword research.
Bing Ads Keyword Planner is similar to the planner provided by Google but also allows you to get costs and performance estimates and multiply the keyword list based on the existing keyword. However, Bing holds only 20 percent of the U.S. search engine market share and therefore the data provided by the planner is not reliable for Google search engine.
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