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A Natural Cosmetics Brand Charts Its Shopify Journey Through Discovery

Industry

Natural Cosmetics & Personal Care

Project Type

Discovery for Platform Migration & Digital Expansion

Engagement model

Fixed-Price

Duration

3-4 weeks

Team involved

Lead Business Analyst, Solution Architect, UX/UI Designer, Project Manager

About the client

The client, a natural cosmetics brand with a strong sustainability focus and growing DACH presence, aimed to modernize their direct-to-consumer store and expand into new channels. Before development, they needed a structured plan.

Elogic Commerce led the discovery phase, uniting business analysis, solution architecture, UX design, and project management to deliver a clear roadmap for migration, integrations, and scalable ecommerce growth.

01

Create a migration roadmap for moving from Shopware to Shopify with minimal disruption and complete visibility.

02

Design a conversion-focused D2C experience to modernize the online store and strengthen customer engagement.

03

Establish a scalable technical architecture and integration approach so ERP, CRM, and analytics systems could work together seamlessly.

04

Lay the groundwork for expansion into social commerce and marketplaces, preparing the brand for future growth.

Activities that translated objectives into a clear plan

With objectives in place, discovery moved into action. Every activity in discovery was carefully chosen to align with those priorities. Nothing extra, nothing missing.

Stakeholder interviews

We started by speaking directly with leaders across marketing, sales, and operations. These conversations revealed pain points in daily workflows and uncovered strategic goals that couldn’t be read from reports alone.

Functional & UX audit

Next, we dissected the existing Shopware store. From outdated UX flows to functional limitations, the audit highlighted where performance was lagging and where opportunities for improvement lay.

Business strategy deep dive

Discovery wasn’t just about technology. We aligned with the client’s broader multichannel roadmap, ensuring every ecommerce decision supported their vision for market expansion.

Technical feasibility analysis

Shopify integrations were critical for the client. So, we evaluated how ERP, fulfillment, and analytics could tie into the new architecture without bottlenecks, setting the stage for smooth backend operations.

Collaborative workshops

Together with the client, we refined content structure, product taxonomy, and user flows. These workshops ensured the final design direction was anchored in both business needs and customer expectations.

Shopify theme selection

Since theme choice can make or break a store, we benchmarked and assessed Shopify themes, ultimately recommending a customizable option that balanced performance and brand identity.

Design concept validation

Finally, we explored design moodboards and validated UX concepts, turning ideas into visual direction approved by stakeholders.

Tools & methods used

UX & UI workshops
Business model mapping
Shopify theme benchmarking
Customer journey mapping
Competitor analysis
Wireframing and design in Figma
Documentation in ActiveCollab and FRD repository

What the client got at the end of the discovery phase

By the end of discovery, the client had a complete package of documentation, design direction, and technical planning. Everything was prepared to move straight into implementation without second-guessing or gaps in alignment.

The deliverables gave the entire team (on both sides) a shared reference point for what would be built, how it would be built, and when it would be delivered.

They included:

Finalized Functional Requirements Document (FRD)
UX/UI concept and design system in Figma
Approved Shopify theme (“Minimalista – Graphite”) with a detailed customization plan
Execution roadmap with a phased approach for migration, social commerce, and marketplace rollout
ERP integration specification for Sage 100
CRM, analytics, and fulfillment integration recommendations
Prioritized backlog of features for Phase 1 implementation
Timeline with milestone-based delivery plan

The business impact of our discovery activities and deliverables

Discovery gave the client certainty. The Shopify relaunch shifted from open questions to a defined plan with clear priorities. Leadership reached alignment on strengthening D2C growth in the DACH market while keeping global scale on the horizon. ERP integration was scoped to streamline operations from day one. With social commerce and marketplace strategies mapped, the brand left discovery positioned to expand with focus and precision.

Discovery insights put into action

Planning quickly translated into execution. With discovery materials in hand, the client moved into Shopify development aligned to the approved design, carried out Sage 100 ERP integration as planned, and launched social selling on Facebook and Instagram. Content was structured for regional markets, and marketplace expansion was already scheduled for 2026. At Elogic, we know smooth execution starts with smart planning–and discovery is where that foundation is built. Ready to map your own?