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Carbon38: Shopify Plus Replatforming for a Multi-Brand Fashion Marketplace
Shopify Plus replatforming, storefront redesign, AI-powered search, recommendations, and vendor onboarding optimization for a 250+ brand fashion marketplace
Project Summary
Carbon38 partnered with Elogic Commerce, a Shopify Plus migration partner, to move its ecommerce platform from Magento to Shopify Plus while rebuilding the storefront around product discovery, search, and recommendations.
The marketplace model made this more than a platform swap. With over 250 brands in the catalog, customer-facing discovery and internal vendor operations both needed attention. Elogic treated the migration as an opportunity to redesign how shoppers find products and how the internal team onboards and manages brands, rather than reproducing the existing Magento storefront on new infrastructure.
The result is a Shopify Plus foundation built around AI-powered search, recommendations, mobile-first UX, and faster vendor onboarding across a large, continuously changing catalog.
Key Outcomes
+15%
overall conversion rate
+11%
mobile conversion rate
+21%
traffic following AI-powered search launch
+7%
revenue from recommendations and cross-sell
About the Client
Carbon38 is a fashion ecommerce platform built around premium women’s activewear, apparel, and lifestyle products sourced from a broad portfolio of brands.
A marketplace of this scale carries a different kind of complexity than a single-brand storefront. Shoppers need to move across brands and categories efficiently, while the internal team needs to onboard new vendors and keep a large, frequently changing catalog organized. Both sides of that equation shaped the replatforming.
Project Complexity
A 250+ brand catalog raises the bar for product discovery, merchandising, and vendor operations alike.
The objective wasn’t a like-for-like move to Shopify Plus. The storefront needed to be rebuilt around current shopping behavior.
A catalog this large needed search that could connect shoppers with relevant products quickly, rather than relying on category browsing alone.
The experience needed to surface relevant products beyond whatever a shopper was already viewing.
Growing brand count made onboarding speed an operational constraint, not just a convenience.
Mobile UX was a central part of the redesign, with the experience optimized around discovery, product evaluation, and checkout.
Business Challenge
Carbon38 needed a commerce foundation that could support its multi-brand catalog while improving both the customer shopping experience and internal vendor operations.
A standard replatforming would have carried the existing discovery and operational limitations onto Shopify Plus. Carbon38 instead used the migration to rebuild product discovery and streamline vendor onboarding as part of the same project.
Elogic Commerce's Solution
Shopify Plus Replatforming
Elogic Commerce rebuilt Carbon38’s ecommerce experience on Shopify Plus rather than porting the Magento storefront as-is, establishing a commerce foundation suited to a large, multi-brand catalog.
Storefront Redesign
The storefront was redesigned around clearer discovery and merchandising, making it easier for shoppers to move from browsing to purchase while giving the merchandising team more flexibility.
AI-Powered Search
Elogic Commerce introduced AI-powered search to help shoppers navigate the catalog by intent rather than category alone. Traffic increased 21% following the search launch.
Recommendations and Cross-Sell
Recommendations and cross-sell placements were built into the shopping journey to extend discovery beyond the product a shopper landed on, followed by a 7% increase in revenue from recommendations and cross-sell.
Conversion and Mobile Optimization
Discovery, search, recommendations, and checkout were optimized as connected parts of the journey, with particular attention to mobile. Overall conversion increased 15%, while mobile conversion increased 11% following the replatforming and UX optimization work.
Vendor Onboarding Optimization
Elogic Commerce streamlined the vendor onboarding workflow, making onboarding 2x faster across a marketplace of more than 250 brands and giving the internal team a more scalable process.
Results & Business Impact
Conversion
Overall conversion increased 15%, while mobile conversion increased 11% following the replatforming and UX optimization work.
AI-Powered Discovery
Traffic increased 21% following the launch of AI-powered search
Recommendations & Cross-Sell
Revenue from recommendations and cross-sell increased 7%, creating additional value from existing customer journeys.
Vendor Operations
Vendor onboarding became 2x faster across a marketplace of 250+ brands, reducing operational friction across the catalog.
Capabilities Demonstrated
01
Magento-to-Shopify Plus replatforming
02
Fashion and multi-brand marketplace ecommerce
03
Storefront redesign and UX modernization
04
AI-powered ecommerce search
05
Product recommendations and cross-sell
06
Mobile and overall conversion optimization
07
Vendor onboarding workflow optimization
08
Large multi-brand catalog management
When This Solution Is a Good Fit
A Shopify Plus replatforming creates more value when it addresses discovery and operations alongside the platform migration itself. For large, multi-brand catalogs, that means pairing the move with search, recommendations, mobile optimization, and vendor workflow improvements rather than treating them as later-phase projects. This lets a marketplace resolve both customer-facing friction and internal scaling constraints within a single transformation.
Planning a Magento-to-Shopify Plus Replatforming?
Elogic Commerce is a Shopify Plus migration partner for marketplaces and multi-brand catalogs, combining platform replatforming with discovery, search, recommendations, and vendor operations. For businesses operating at scale, the goal isn't just moving the store. It's using the migration to improve product discovery, conversion, and the efficiency of running the marketplace.