B2B Ecommerce Development Agency for Complex Commerce

Elogic Commerce is a B2B ecommerce development agency for mid-market and enterprise manufacturers, distributors, wholesalers and B2B2C brands. We build storefronts and ERP-connected portals with account pricing, quotes and repeat ordering. We help teams launch a new channel, replatform an existing store or recover a stalled project.

A short outline is enough to start a conversation. Book a 30-minute call with Paul Okhrem

Who we are

2009 Founded in ecommerce
200+ Ecommerce specialists
5.0 65 Clutch reviews
8 Ecommerce platforms

Armacell spent 40% less staff time processing orders manually after the first rollouts. Elogic Commerce connected the manufacturer’s B2B portal to SAP S/4HANA. Read Armacell’s B2B portal case study

Trusted by Global brands

Ecommerce case studies and client results

See what changed for a manufacturer, a distributor, a wholesaler and an enterprise retail team. Each case explains Elogic Commerce’s work, the systems involved and the reported result.

Distribution · Adobe Commerce + Visma Business

21% higher checkout conversion for Benum

Benum’s migration to Adobe Commerce

Elogic Commerce migrated Benum to Adobe Commerce and connected Visma Business ERP through Vitari. The case reports 21% higher checkout conversion within three months of launch and a 65% reduction in average page load time compared with Benum’s previous Frigg platform.

Read Benum’s Adobe Commerce migration

Industrial manufacturing · Adobe Commerce + SAP S/4HANA

40% less staff time spent on manual order processing at Armacell

Armacell’s SAP-connected B2B portal

Elogic Commerce built Armacell’s Adobe Commerce portal with SAP S/4HANA and PIM integration.The case reports 5× faster order approvals and 40% less staff time spent on manual order processing. The initial rollouts covered Singapore and Thailand.

Read Armacell’s SAP-connected B2B portal

Wholesale · Shopify Plus

$1.1M in new first-year B2B revenue for PetHQ

PetHQ’s Shopify Plus wholesale launch

Elogic Commerce launched PetHQ’s Shopify Plus wholesale channel in 2.5 months. The case reports $1.1 million in new B2B revenue in the first year and 1,400 B2B users onboarded from PetHQ’s offline network.

Read PetHQ’s Shopify Plus wholesale launch

Enterprise B2C · Salesforce Commerce Cloud

40% less time to interaction in Disney’s case study

Performance engineering with Disney’s team

Elogic Commerce worked with Disney’s engineers to change how Salesforce Commerce Cloud rendered promotional content. The case study reports a 40% reduction in time to interaction, from about 2.5 seconds to 1.5 seconds.

Read Disney’s Salesforce Commerce Cloud performance project

These results come from the linked client case studies. Outcomes depend on the project and its scope.

Planning a project like this?

Tell us what your buyers need to do and what your current setup makes difficult. Your platform and key systems are enough to start the discussion.

B2B ecommerce services

Ecommerce website development starts with how your customers buy and how your team fulfills their orders. Elogic Commerce can take responsibility for a defined project or add specialist developers to your team, from the first platform decision through launch and ongoing improvement.

B2B storefronts and buyer portals

Give business customers their agreed prices, catalogs and payment terms. Build quotes, account roles, purchase approvals and quick repeat ordering into the buying journey.

B2B2C commerce

Serve wholesale, dealer and direct-to-consumer customers with shared product data and separate pricing, access and buying journeys.

Commerce replatforming

Move to a platform that supports the way you sell. Plan customer and order data, integrations, SEO redirects and the launch sequence before the migration starts.

ERP and systems integration

Keep product data, prices, stock and orders moving between your commerce platform and business systems. Agree which system owns each record and how errors are handled.

Project rescue and stabilization

Understand why the project has stalled or the store is unreliable. Decide what to keep, what to repair and how to get delivery moving again.

Commerce strategy and discovery

Decide what you need before committing to a build. Compare platform options, identify integration requirements and separate launch essentials from later improvements.

Ecommerce UX and web design

Make product discovery, account tasks and checkout easier to complete. Design around real buying journeys, catalog complexity and the needs of the people using the store.

Ongoing support and improvement

Keep your store running as platforms and integrations change. Set support coverage, release priorities and a plan for the improvements your buyers and team need next.

Ecommerce platforms we work with

Elogic Commerce works with Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, commercetools, Shopware and Medusa.js. Compare them against your buying rules, existing systems and the cost of running the store after launch.

Looking for a Shopify B2B ecommerce development agency? Explore our Shopify Plus B2B development for trade registration, account pricing and repeat ordering.

Compare ecommerce platform options

Check which account pricing, quoting and approval features are native, which need apps or custom work, and how they connect to your ERP. Compare licensing, maintenance and the work your team will take on after launch. Explore our platform partnerships

Planning a B2B build? Compare B2B ecommerce platforms by ERP connections, account pricing and purchasing workflows.

Who we work with

Your platform needs to reflect how your business sells. Elogic Commerce works with mid-market and enterprise teams whose account terms, product catalogs and connected systems shape the buying journey.

Is Elogic Commerce a fit for your project?

Strong fit

  • Manufacturers, distributors and wholesalers that need an ERP-connected B2B portal with account pricing or approval rules.
  • B2B2C brands launching wholesale alongside a consumer storefront with different pricing and purchasing rules.
  • Enterprise commerce teams migrating a complex platform, stabilizing a stalled build or improving a live storefront.

When another partner may fit better

  • A straightforward storefront with standard checkout and few integrations may suit a template-based setup.
  • A branding or media agency is a better match for standalone brand identity or paid media management.
Armacell case study: Adobe Commerce

Manufacturers

  • Dealers still order by email. Give them account prices, technical product information and a direct route from quote to order.
  • Your team re-enters orders in the ERP. Connect the portal with the systems that own product, customer and order data.
  • One customer has several branches and buyers. Set account hierarchies, catalog access and purchasing permissions around that relationship.

Elogic Commerce built Armacell’s Adobe Commerce portal with SAP S/4HANA and PIM. Read Armacell’s SAP-connected B2B portal

Benum banner

Distributors and wholesalers

  • Buyers struggle with a large catalog. Help them find products, see agreed prices and check stock from connected systems.
  • Repeat orders depend on sales reps. Give account users quick ordering, order history and the approval rules their business needs.
  • Customers need to order through their procurement systems. Assess PunchOut and EDI alongside the portal and ERP workflow.

Elogic Commerce migrated Benum to Adobe Commerce and connected Visma Business. Read Benum’s Adobe Commerce migration

Kramp B2B2C commerce on Shopify Plus with Infor M3 and Akeneo

B2B2C brands

  • Wholesale is moving online. Add trade registration, account catalogs and purchasing terms alongside your consumer channel.
  • Trade buyers and consumers need different ways to buy. Share product data while separating prices, permissions and checkout rules.

Elogic Commerce brought Kramp’s wholesale, retail and dealer channels onto one Shopify Plus platform connected to Infor M3 ERP and Akeneo PIM. The case covers 3,500 wholesale accounts and 1,200 dealer and reseller partners. Read Kramp’s Shopify Plus and Infor M3 case study

Disney: Improving Storefront Performance on Salesforce Commerce Cloud

Enterprise retail

  • Regional stores are hard to manage together. Plan shared platform improvements alongside the pricing, content and selling requirements of each market.
  • Your team needs specialist engineering. Add capacity for performance, integrations or a release without replacing the in-house team.

Elogic Commerce worked with Disney’s internal team on Salesforce Commerce Cloud performance. Read Disney’s Salesforce Commerce Cloud performance project

Outgrowing your current platform

Your current setup cannot support new buying rules, channels or integrations. Identify what to keep, what to replace and how to phase the move around daily operations.

Explore ecommerce replatforming

Taking over a stalled project

A missed launch or unreliable store has put delivery under pressure. Elogic Commerce reviews the code, system access and integrations to establish what can be recovered and what needs to change.

Explore project rescue and stabilization

B2B portals that fit the way your buyers work

Elogic Commerce builds B2B portals around the people using them: customers placing repeat orders, suppliers maintaining product information and teams approving purchases. Account rules and connected systems determine what each person can see and do.

B2B customer portals

Elogic Commerce builds ERP-connected B2B customer portals for manufacturers and distributors. Buyers can see their agreed prices, request quotes, review order history and reorder. They can download invoices when their account has access to billing records

B2B vendor portals

Bring supplier onboarding, product data, purchase orders and approvals into a workspace connected to your business systems.

B2B marketplace portals

Support multiple sellers or business units with shared catalog rules, permissions and order routing.

A buying journey built around the account Illustrative B2B flow. Rules and steps depend on your business.
  1. Account terms

    Agreed prices, catalog access and payment terms.

  2. Quote or reorder

    Request a quote or repeat a previous purchase.

  3. Purchase approval

    Apply the account’s roles, limits and approval rules.

  4. Order handoff

    Pass the order to connected business systems.

Account pricing RFQ and quote approvals Purchase orders and net terms Quick and repeat ordering Role-based access PunchOut and EDI

When buyers order through procurement systems

Some customers need to buy through their own procurement tools. Elogic Commerce can scope PunchOut and EDI alongside account pricing, purchase orders and approval rules, so the buying journey and order handoff are designed together.

Explore B2B customer portal development

Explore marketplace development

Still defining the scope? Read our guide to B2B portal types and features.

Ecommerce integrations for the systems you rely on

Buyers need reliable prices, stock and order updates. Your team needs those orders to reach the right systems without re-entering the same information. Elogic Commerce connects ecommerce with ERP, PIM, CRM, payment and fulfillment systems around those workflows.

Prices and stock buyers can trust

Bring account prices, stock availability and purchasing terms from your ERP into the buying journey. Give customers the information they need to place an order.

ERP · Pricing · Inventory

Product information ready to sell

Publish approved descriptions, specifications and images from your PIM. Keep product information consistent across catalogs, regions and sales channels.

PIM · Catalogs · Product data

Customer accounts your teams can work with

Connect commerce accounts and order history with your CRM. Help sales and service teams follow the customer relationship without piecing it together from separate systems.

CRM · Accounts · Order history

Orders that keep moving after checkout

Pass orders to the systems that handle payment, tax and fulfillment, then bring status updates back to the store. Agree what happens when a payment fails or a shipment changes.

OMS · Payments · Shipping

Integration expertise across commerce platforms

Connect the platform you use with the systems your business depends on. Our work covers Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, commercetools, Shopware and Medusa.js.

Start with the workflow you need to improve

Before choosing a connector, define which system owns prices, products, customer accounts and orders. Agree how often records should sync and how failures are detected, retried and resolved. See an ecommerce architecture diagram.

Elogic Commerce replatformed Manutan on Medusa.js and connected it to SAP S/4HANA. The case reports 64% lower API response times across catalog and ordering endpoints. Read Manutan’s Medusa.js and SAP replatforming case study

Adobe Commerce and Magento integration guides

Which systems do you need to connect?

Tell us your commerce platform, the systems it needs to connect with and where manual work or errors occur. We can then discuss the workflow and the scope of the integration.

How we plan and deliver your project

Know what is being built, who owns each decision and what must be ready for launch. Elogic Commerce defines the scope and acceptance criteria with your team, then uses working software and regular reviews to check progress.

  1. Discovery and requirements

    Map how your customers buy, what the business needs and which systems must connect. Set success criteria and decide what belongs in the first release. Review ecommerce website requirements.

    Discovery and planning
  2. Architecture and prototypes

    Test the decisions that carry the most risk before the full build, including account rules, data ownership and the way systems exchange information.

    Solution architecture
  3. Development and integration

    Review working software against the agreed scope. Code review, testing and progress updates bring issues into the discussion while there is time to address them.

  4. Quality and launch readiness

    Test account permissions, pricing, ordering and system connections. Check performance, security and the migration plan against the agreed acceptance criteria.

    Quality assurance
  5. Launch and stabilization

    Confirm the launch steps, monitoring and rollback plan. Prepare your operating team with the documentation, access and training included in the scope.

  6. Support and improvement

    Set support responsibilities and coverage. Prioritize maintenance, upgrades and further development as your business needs change.

    Ecommerce support

What we check before launch

Before release, we test representative buyer accounts and orders against the rules agreed with your team. The checks cover the storefront and the systems behind it.

Account access
Buyers see only the companies, catalogs and actions assigned to them.
Pricing and ordering
Contract prices, quantity rules and approvals work for representative customer accounts.
System handoffs
Check how failed updates are flagged, who handles them and whether retries avoid duplicate orders.
Buyer tasks
Customers can find products, request quotes and reorder using representative catalog data, including on mobile.

Set a baseline before launch. Track buyer adoption, quote-to-order conversion, repeat purchases and time spent processing orders manually. Compare results with the baseline and running costs, then use the findings to set the next release priorities.

Choose the right starting point

You do not need a finished brief to start. Bring the decision you need to make, whether that is choosing a platform, planning a migration or improving a live store. We can define the next step around it.

A documented plan before you commit to a build

The Commerce Architecture Blueprint is a fixed-scope assessment by senior Elogic Commerce engineers. It typically takes two to three weeks from the first call to delivery, depending on your systems and access. We quote a fixed price before work starts. You keep the systems review, platform recommendation with three-year ownership costs, prioritized risk register and phased roadmap.

Systems review

What works today, what limits you and which systems must connect.

Platform decision

A platform recommendation and the costs of owning and running it.

Risk register

The risks and dependencies to resolve before and during delivery.

Delivery roadmap

What to build first, what follows and the dependencies between them.

See Blueprint deliverables and how pricing works

Writing a vendor brief? Get the B2B ecommerce RFP template to document buying rules and score vendors. Read the B2B ecommerce ROI report to build the investment case.

Not sure where to start? Tell us what is holding you back.

Discuss your project

Hear from the people we work with

Clients describe the day-to-day collaboration in their own words. Watch the interviews or read the full reviews.

whola-reviewer

"You guys are absolutely part of our team, and each of us takes responsibility for our parts in making the magic happen."

Alice Fitch

Founder & CEO · Whola

glass-reviewer

"We can always be in touch. It's easy to get in touch with you guys, and I think the projects run smoothly"

Virginie De Andrea

Digital Communications Specialist · Glassmania

msp-reviewer

"You guys are always a partner who is willing to work through problems with us, and help us identify those problems and find the best solution for it"

Chris Philbrick

Marketing Director · MSP Design Group

More client interviews
CEO of WOM

“We found that Elogic's approach to the cases and to how they do things to be very customer-focused.”

Anton Zvarych

CEO · WOM

Guri Istad:

"One of the most important reasons that we chose Elogic was that Elogic is certified for Magento Commerce or Adobe Commerce as it's called now"

Guri Istad

Marketing Manager · Benum Norway

Client reviews on Clutch

5.0 out of 5

Based on 65 reviews

Read Elogic Commerce reviews on Clutch

Rating and count checked November 2026. NPS 70

HanesBrands Australasia

"After launch we have seen an increase in both order volume and order value, as well as getting a website that is much easier to manage for our employees and better integrated with other internal systems than the previous solution."

Group IT Ecommerce Manager, HanesBrands Australasia
Read the HanesBrands client review

WTG Spain

"Our conversion rate increased by 15–20% compared to our former website. The new site had faster page loading times. Their team was fast and met the goals we wanted to achieve in a straightforward manner."

Executive Assistant WTG Spain
Read the WTG Spain client review

Smarttek Solutions

"We appreciated how clear and actionable Elogic Commerce’s recommendations were. Their Shopify audit and optimization guidance helped us improve conversion performance, reduce bounce rate, increase organic traffic, and make the store faster and easier to use."

Head of Marketing Smarttek Solutions
Read the Smarttek Solutions client review

Let’s discuss your project

Share what needs to change, your current platform and any fixed deadline. We will discuss the work, the systems involved and a practical next step.

Why choose Elogic Commerce

Elogic Commerce gives manufacturers, distributors and wholesalers a specialist ecommerce team with clear ownership of architecture, integration, testing and launch. We can lead a defined project or work alongside your in-house team.

Clear responsibilities before work starts

Clarify who owns architecture, code review, testing and launch, and what your team needs to provide. Elogic Commerce’s delivery risk register sets out the dependencies and decisions to address before they hold up the work.

Costs beyond the initial build

Compare implementation costs with licensing, hosting, integration maintenance and ongoing support. The platform must fit your buying rules and the team that will run it. Elogic Commerce’s platform selector gives you a starting point for that discussion.

Recognition and partnerships

Elogic Commerce is an Adobe Commerce Silver Solution Partner. View our Adobe Solution Partner profile, BigCommerce partner profile and Salesforce Commerce Cloud consulting profile.

View our platform partnerships
Clutch Champion Fall 2025 Clutch Global Fall 2025 Clutch Top BigCommerce Clutch Ecommerce Devs

Questions about working with Elogic Commerce

Elogic Commerce is an ecommerce development company founded in 2009. It builds B2B and B2B2C storefronts and ERP-connected portals, and helps manufacturers, distributors, wholesalers and brands migrate platforms or improve a live store. Our ecommerce project portfolio shows the work and the platforms involved.

Yes. Elogic Commerce works on B2B2C commerce, wholesale and consumer channels, and enterprise B2C engineering. The PetHQ wholesale commerce case study covers a new Shopify Plus channel, while the Disney performance case study describes Salesforce Commerce Cloud engineering alongside an internal team. We agree the scope around your business model.

Elogic Commerce connects ecommerce stores to SAP S/4HANA, Microsoft Dynamics 365, Oracle NetSuite and Visma Business, alongside PIM, CRM and order systems. We define which system maintains each record, how information moves and how failed updates are handled. The Manutan Medusa.js replatforming case study shows how we connected Medusa.js to SAP S/4HANA. The ecommerce integration directory describes specific platform and system combinations.

Yes. Elogic Commerce assesses the codebase, system access, integrations and open issues before proposing a handover or recovery scope. We establish what can be retained, which risks need attention and who is responsible for the next release. See our project rescue service.

For an integration-heavy B2B ecommerce build, Elogic Commerce plans for $125,000 to $400,000 and six to twelve months. Plan for $80,000 to $250,000 for a custom mid-market build, or $400,000 to $1 million or more for an enterprise or composable transformation. These ranges are in USD. ERP readiness, account rules and data migration shape the quote. See the ecommerce development cost guide for ranges by project type.

Elogic Commerce plans handover, documentation, access and training as part of the agreed scope. After launch, we can provide maintenance and further development based on buyer adoption and ordering issues. Support hours, escalation routes and responsibility for platform and integration incidents are defined in the contract. See our ecommerce support services.

Elogic Commerce works with mid-market and enterprise manufacturers that need complex catalogs, account pricing and ERP-connected ordering. We assess the scope, systems and your team’s capacity to determine how we can help. The Armacell B2B portal case study shows how Elogic Commerce connected Adobe Commerce with SAP S/4HANA and a PIM.

Elogic Commerce works with Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, commercetools, Shopware and Medusa.js. We use Shopware for B2B storefronts and migrations, and Medusa.js for composable builds with custom buying rules. Selection depends on buying workflows, integrations, licensing, maintenance and who will run the platform. Use the ecommerce platform selector to start comparing options.

Yes. Customer portals, vendor portals and marketplace portals support different users and workflows. We start with the account rules, the information each user needs and the systems that hold it. The dedicated portal pages explain each type in more detail.

We define requirements and acceptance criteria, examine technical dependencies and review progress with your team. Changes need an agreed view of their effect on scope, cost and timing. Our delivery risk register explains the issues to address before and during delivery.

Yes. Elogic Commerce developers can join your in-house delivery team for platform development, integrations or ongoing improvements. We define responsibilities, access and code review before the engagement begins. Our ecommerce developer service explains this working model.

Contact Elogic Commerce with a short description of what you want to build or improve. Include your platform, key systems and any fixed deadline if you know them. We discuss your needs and agree the next step, which may be an assessment, a delivery proposal or support. Any technical assessment is scoped separately.

Discuss your commerce project

Tell us what you want to build or improve, and where the current setup falls short. A few sentences are enough to start.

Book a 30-minute project call with Paul Okhrem

The first conversation covers what you want to change, your platform and key systems, and any deadline or budget constraints. We then agree whether to start with discovery, a delivery proposal or support. Any technical assessment is scoped separately.

Your project details

Reach out to receive a free consultation and entrust your IT initiative to a company that will help you manifest your vision and business approach into an ever-growing and adaptable business.

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    About Elogic Commerce

    Elogic Commerce is a B2B ecommerce development company founded in 2009. Elogic Commerce has 200+ ecommerce specialists and has delivered more than 500 projects. We work with manufacturers, distributors, wholesalers and brands on B2B, B2B2C and enterprise commerce, from discovery to integrations and ongoing support. Elogic Commerce is headquartered in Tallinn, Estonia. We work with clients across the United States, the United Kingdom and Europe.

    Paul Okhrem and Igor Iakovliev co-founded Elogic Commerce. Paul Okhrem serves as CEO. Volodymyr Leshchyshyn leads ecommerce development.