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Mount-It!: Magento to Shopify Replatforming with ERP & PIM Integration
Shopify replatforming, storefront redesign, ERP and PIM integration, and performance modernization for a US mounting and workspace solutions brand with a 1,000+ product catalog
Project Summary
Mount-It! partnered with Elogic Commerce, a Shopify replatforming agency, to move its ecommerce storefront from Magento 2 to Shopify while redesigning the customer experience, preserving ERP and PIM integrations, and improving performance.
The engagement followed an earlier Elogic project that built Mount-It!’s Magento 2 foundation, including data migration, AWS infrastructure, custom product-finder functionality, advanced search, and third-party integrations. This next phase was not a simple platform swap. Mount-It! needed to move to Shopify without losing the business capabilities and data flows behind its ecommerce operation, while using the migration to improve the storefront itself.
With a catalog of 1,000+ products spanning mounting solutions, monitor arms, workspace equipment, carts, and stands, product discovery was central to the experience, since customers often need to evaluate dimensions, compatibility, and use case before buying.
Elogic combined the Shopify replatforming with a storefront redesign and frontend rebuild, creating a faster customer experience while maintaining continuity with Mount-It!’s ERP and PIM ecosystem.
Key Outcomes
+19%
increase in overall conversion rate following the replatforming and UX redesign
+32%
increase in mobile conversion rate after redesigning the mobile shopping experience
-41%
reduction in frontend JavaScript payload through a leaner Shopify implementation
40%
faster product discovery from category entry to product-page interaction
About the Client
Founded in 2006 in San Diego, Mount-It! designs and sells mounting and workspace solutions, including TV mounts, monitor desk mounts, office equipment, stands, and carts, serving both individual consumers and business customers across commercial, government, and healthcare environments.
Many products are specification-driven, so customers often need to confirm compatibility, dimensions, or weight capacity before purchasing, which makes product discovery as important as the transaction itself. Elogic had previously built Mount-It!’s Magento 2 platform, including the custom Mount Finder and advanced search. The next stage moved the storefront to Shopify while using the migration to redesign and modernize it.
Project Complexity
The new storefront had to preserve the depth of product information while making it easier for customers to navigate and understand.
This was a migration of an established store, not a greenfield build. Elogic had to determine which capabilities to migrate, which to replace with native Shopify functionality, and which to redesign.
Shopify was only one part of Mount-It!’s commerce ecosystem. The migration had to preserve the existing data relationships between the storefront and the ERP/PIM systems that managed business and product information.
Rather than a like-for-like move, Mount-It! used the project to rethink navigation, product presentation, and conversion paths while the frontend was rebuilt on Shopify.
The rebuild addressed frontend architecture directly rather than deferring performance to a later optimization pass. The resulting storefront delivered a 41% reduction in JavaScript payload, while page loads were 3.5x faster than on the previous Magento experience.
Business Challenge
Mount-It! needed to modernize its platform while maintaining continuity across a large catalog and the systems supporting the business. The existing Magento implementation worked, but the business wanted a more streamlined platform and modern customer experience without breaking the PIM and ERP connections those operations depended on.
At the customer-experience level, shoppers often know the type of solution they need but still require help narrowing a technical catalog to the right product. The new experience needed to improve that path while making the storefront faster on mobile.
The transformation centered on four objectives: replatform Magento to Shopify without losing data or functionality; preserve ERP and PIM continuity; redesign the storefront rather than reproduce the Magento UX; and improve performance and product discovery across desktop and mobile.
Elogic Commerce's Solution
Magento-to-Shopify Replatforming
Elogic Commerce evaluated the existing Magento implementation and mapped functionality to the Shopify architecture rather than reproducing it indiscriminately, using native Shopify capabilities where appropriate and custom development where Mount-It!’s requirements demanded it.
ERP Integration
Elogic Commerce preserved the connection between Shopify and Mount-It!’s ERP, maintaining the flow of operational data between the storefront and back office so Shopify could serve as the commerce layer while the ERP continued supporting business processes.
PIM Integration
The storefront remained connected to the PIM, keeping centralized product information and attributes flowing into the customer experience rather than treating Shopify as a separate data island.
Storefront Redesign
Elogic Commerce reworked the information hierarchy and navigation, with particular attention to how shoppers evaluate technically complex products, covering category structure, product presentation, discovery paths, and mobile interactions.
Product Discovery Optimization
Elogic Commerce improved the path from category browsing to product evaluation, building on the Mount Finder and advanced search capabilities from the earlier Magento engagement.
Mobile UX Redesign
Elogic Commerce reworked the mobile experience as a dedicated shopping journey rather than simply adapting the desktop layout, with redesigned navigation and product presentation for smaller screens.
Frontend Performance Optimization
Elogic Commerce reduced unnecessary frontend overhead and implemented a leaner Shopify architecture as part of the rebuild itself.
Ecommerce Data Migration
Elogic Commerce migrated the required data from Magento to Shopify, mapping the existing data model while maintaining the storefront’s relationships with ERP and PIM. The migration was completed with zero critical data-loss incidents.
Results & Business Impact
Page Load Speed
Page loads were 3.5x faster compared with the previous Magento experience, alongside a 41% reduction in frontend JavaScript payload.
Conversion
Overall conversion rate increased by 19% following the replatforming and UX redesign. Mobile conversion increased by 32% following the mobile UX redesign.
Product Discovery
Time from category entry to product-page interaction dropped 40%, helping customers move more quickly from category browsing to product evaluation.
Migration Continuity
ERP and PIM integrations remained operational through the platform change, with zero critical data-loss incidents during migration.
Commerce Architecture
Shopify became the customer-facing commerce platform while the ERP and PIM continued supporting operational and product-data processes, allowing Mount-It! to modernize the storefront without replacing those underlying systems.
Capabilities Demonstrated
01
Magento-to-Shopify replatforming for established, data-heavy operations
02
ERP and PIM integration through a platform migration
03
Ecommerce UX/UI redesign as part of replatforming, not a like-for-like port
04
Product discovery optimization for technically complex product catalogs
05
Mobile UX optimization for product discovery and conversion
06
Frontend performance engineering (payload reduction, page-load optimization)
07
Controlled ecommerce data migration and validation
08
Long-term ecommerce engineering partnership across platform generations
When This Solution Is a Good Fit
A Magento-to-Shopify replatforming can be structured as a broader modernization program. This involves evaluating the existing architecture, retaining what works, replacing unnecessary custom functionality with native Shopify capabilities, and redesigning the experience around current business requirements.
This approach is most relevant to established Magento stores with meaningful customization, complex product catalogs, ERP or PIM dependencies, and a need to improve the customer experience alongside the platform itself.
For smaller, lightly customized Magento stores with minimal ERP or PIM dependency, the migration scope may be substantially simpler and may not require the same level of architectural discovery, redesign, and integration work.
Planning a Magento-to-Shopify Migration?
Elogic Commerce, a Shopify replatforming agency with experience across Magento, Adobe Commerce, BigCommerce, and SFCC migrations, helps ecommerce businesses evaluate legacy platforms, migrate critical data, integrate ERP and PIM systems, and redesign storefronts without disrupting the systems that support day-to-day commerce.