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Ormoda: Adobe Commerce Performance Optimization with Hyvä, Reducing Page Load Time from 12.8s to 1.3s
Hyvä storefront migration, custom module redevelopment, checkout modernization and backend optimization for a Belgian watch and jewelry retailer.
Project Summary
Elogic Commerce migrated the Adobe Commerce storefront of Ormoda, an Antwerp-based watch and jewelry retailer, from the Luma theme to Hyvä. The project went beyond a theme swap. It combined the migration with a module audit, custom development, a checkout rebuild with new payment methods, backend optimization and a storefront redesign developed with Ormoda’s founder.
Measured on both mobile and desktop, page load time fell from 12.8 seconds to 1.3 seconds, a reduction of approximately 90%. In the first month after launch, Ormoda reported a 30% increase in organic traffic and a 25% improvement in average search position, and more keywords ranked in Google’s top 10.
Key Outcomes
12.8s → 1.3s
page load time: approximately 90% lower load time on mobile and desktop.
+30%
organic traffic in the first month after launch.
+25%
improvement in average search position in the first month, and more keywords ranked in Google's top 10.
About the Client
Founded in 1976, Ormoda is a Belgian retailer of watches and jewelry serving customers in international markets, with brands including Versace, Timex and Citizen.
In accessible-luxury retail, customers browse collections, compare products and check details before they buy. For Ormoda, storefront speed affected both how customers moved through the catalog and how well search engines surfaced its pages. The goal was to modernize the frontend while keeping Adobe Commerce as the commerce platform.
Business Challenge
That slowed movement between category pages, product details and checkout, and weakened the polished experience a jewelry brand needs. Ormoda also wanted stronger organic search visibility.
A new theme alone would not fix it. The Luma storefront depended on heavy JavaScript and jQuery. Several extensions were outdated or incompatible with Hyvä. The shipping estimator and product brand module needed substantial rework, checkout had to be rebuilt for the new architecture, and database queries needed optimizing. All of this had to happen while preserving Ormoda’s visual identity.
Elogic Commerce's Solution
Hyvä storefront migration
Elogic Commerce recommended Hyvä as the new frontend foundation. Its lighter architecture reduces reliance on Luma’s JavaScript stack while keeping Adobe Commerce’s commerce capabilities in place. The team reviewed the existing storefront to decide what to retain, what to adapt and what to replace.
Module audit and rebuild
Elogic Commerce recommended audited the existing modules and removed, replaced or customized those that did not fit the new frontend. The shipping estimator and product brand module were rewritten for Hyvä. Module customization accounted for approximately 200 of the project’s 500 development hours. This work addressed extension compatibility and helped ensure legacy components did not undermine the performance benefits of the new frontend.
Checkout rebuild
Elogic Commerce rebuilt checkout for Hyvä and integrated Apple Pay, Google Pay and Stripe. A custom shipping estimator shows shipping options based on the customer’s location.
Storefront redesign
Elogic Commerce worked with Ormoda’s founder on the redesign, giving the storefront a more modern look while keeping the brand’s established identity. Design and engineering decisions were made together, not as separate exercises.
Backend and database optimization
Alongside the frontend work, the team optimized backend operations and database queries, so page speed did not depend on the theme change alone.
Results & Business Impact
Page load time
Measured on mobile and desktop, load time dropped from 12.8 seconds to 1.3 seconds, an approximately 90% reduction.
Organic traffic
Ormoda reported a 30% increase in organic traffic during the first month after launch.
Search visibility
In the same first month, Ormoda reported a 25% improvement in average search position, and more keywords ranked in Google's top 10.
Checkout
The rebuilt checkout supports Apple Pay, Google Pay and Stripe, with location-based shipping options.
Hyvä-aligned module stack
The module audit, rewritten components and backend work aligned the storefront's extensions with Hyvä, without replacing Adobe Commerce.
Capabilities Demonstrated
01
Hyvä migration from a legacy Luma frontend
02
Adobe Commerce module audit and Hyvä compatibility rework
03
Checkout redevelopment with Apple Pay, Google Pay and Stripe
04
Custom location-based shipping estimator
05
Frontend and backend performance optimization
06
SEO-focused technical modernization
07
Storefront redesign in collaboration with the client's founder
When This Strategy Fits
A Hyvä migration makes sense when the Luma frontend is a major source of slowness and maintenance effort but the platform still suits the business. A technical audit should come first, because bottlenecks can also sit in extensions, backend processing, hosting or third-party scripts. Ormoda’s project addressed all of these areas together rather than relying on the theme change alone.
Planning a Magento Performance Optimization or Hyvä Migration?
If your Magento or Adobe Commerce storefront is slow or held back by legacy frontend dependencies, Elogic Commerce can assess your stack, identify frontend and backend bottlenecks, evaluate Hyvä's fit and plan the module and checkout work needed for a faster store.