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Pharmaciaty: Building Pharma B2C, B2B & Insurance Workflows
B2C Website & B2B Vendor Portal
Development
About Pharmaciaty
Pharmaciaty, a Saudi healthcare retailer, set out to modernize access to both prescription and Over-the-Counter products while strengthening ties with vendors, suppliers, and insurers. Partnering with Elogic Commerce, they gained a scalable Adobe Commerce–based ecosystem with custom development and integrations to power secure prescriptions, insurance-aware pricing, and multi-channel order management—laying the foundation for their next stage of digital growth.
Business goals behind Pharmacity’s partnership with Elogic
Pharmaciaty wanted more than just an online storefront. They set out to strengthen their position in the Saudi healthcare market by:
Pharmaciaty’s challenges on the road to growth
Pharmaciaty’s ambitions were clear, but turning them into a functioning digital ecosystem wasn’t simple. Serving both consumers and business partners meant addressing challenges on multiple fronts:
- Scaling the B2C website required balancing two very different needs: prescription medicines demanding strict validation and OTC products needing intuitive search. Creating speed and trust in one place made the task complex.
- Building the B2B portal went far beyond giving vendors a login. It had to unify orders from ecommerce, partner systems, and logistics tools like TMS/WMS, while supporting role-based access, product sync, and streamlined order management for suppliers, insurers, and distributors.
- Automating prescription workflows was critical. Manual checks couldn’t scale, but automation needed to queue, validate, and process sensitive orders without risking compliance or slowing fulfillment.
- Insurance integration demanded real-time database connections to apply coverage and discounts instantly.
- Data privacy and compliance loomed over every decision, requiring the platform to meet healthcare regulations while protecting sensitive records.
With our background in both consumer-facing ecommerce and complex B2B architectures, we knew how to approach these obstacles. Our expertise allowed us to translate Pharmaciaty’s requirements into a secure, scalable solution tailored to their business growth.
What we created for Pharmaciaty’s digital ecosystem
Pharmaciaty’s growth plan called for a platform that worked for both end customers and business partners. We focused on three core workstreams-B2C website, B2B portal, and an integrated queueing and validation engine—bringing together Adobe Commerce, custom development, and third-party integrations.
B2C website
We built a storefront that makes healthcare shopping simple and compliant. Customers can browse OTC and prescription products with intuitive filters, then upload prescriptions for secure validation when required. Smart search and personalized recommendations guide users to the right products, while insurance-aware pricing checks eligibility in real time through secure API calls to provider databases and applies discounts automatically.
The centerpiece is the checkout. We designed a custom order flow for pharma: prescriptions and insurance orders are queued for pharmacist or insurer approval before fulfillment, and rules enforce product limits, SKU caps, and eligibility.
The platform supports Arabic and English, multiple payment methods, live delivery tracking via TMS integration, and easy returns. Every order is logged with a full audit trail, ensuring compliance with GDPR and local healthcare regulations.
B2B portal for pharma vendors and suppliers
To extend Pharmacity’s ecosystem beyond consumers, we developed a secure portal for vendors, suppliers, and insurers. Dedicated dashboards with role-based access gave each partner clear responsibilities, while product and inventory sync kept pricing, stock levels, and batch expiries accurate. Bulk upload tools simplified larger updates, reducing manual effort.
Prescription orders were tied directly into the portal, automatically routed to vendors for confirmation and insurers for coverage validation. With integrated workflows and custom notifications, both parties gained real-time visibility into order status.
We further enhanced the portal with tools that make everyday operations faster and more reliable. A lead management system turns structured requests into full orders, reducing manual effort and shortening response times. A cross-sell microservice collects customer consent, verifies delivery details, and opens opportunities for B2B2C offers. In parallel, a geolocation microservice manages warehouse data and delivery coverage, ensuring stock is visible where it matters and orders are routed efficiently.
Integrated queueing and quotation rule engine
To handle the complexity of prescription orders across channels, we built a custom engine that keeps the flow consistent and compliant. Prescriptions are automatically queued by channel, routed to the right approver, and released only once all checks are cleared.
We introduced quotation rules so off-hours requests don’t stall, and capacity management to prevent bottlenecks during peak times. Manual overrides give pharmacists flexibility when needed, while real-time tracking integrations keep both customers and internal teams fully informed.
What our work made possible for Pharmaciaty
We successfully rolled out a fully compliant pharma web ecosystem that serves both end consumers and business partners. Along the way, we managed to:
- Build trust in online purchases of regulated healthcare products
- Enhance the shopping journey with personalization, smart search, insurance-aware pricing, and real-time tracking integrations
- Provide Pharmaciaty with the tools to onboard vendors, suppliers, and insurance partners into a unified ecosystem
- Support multi-channel order processing across ecommerce, partner systems, and third-party integrations
- Cut manual validation time for prescriptions and insurance coverage through automation
- Extend Pharmaciaty’s reach with a consistent multi-channel presence
- Improve throughput with advanced capacity management and automated off-hour order acceptance
Business outcomes of the
partnership
Partnering with Elogic gave Pharmaciaty a platform that directly advanced its business goals. Sales grew up to 25–30% as the new ecosystem reached customers seamlessly on both mobile and desktop. B2B interactions became faster with real-time inventory, pricing, and shipping updates, while partnerships with vendors and insurers ran more smoothly. Most importantly, regulated medicines are now fulfilled with 2× speed, reliability, and confidence.
What’s next for Pharmaciaty
Pharmaciaty is already benefiting from its dual portal, but we’re not stopping here. Together, we’ve set the course for the next stage of their digital journey.
Expanding omnichannel reach
We’ll help evolve Pharmaciaty from warehouse-only fulfillment to a broader partner network, increasing product availability, extending regional coverage, and improving delivery speed.
Driving operational efficiency
We’ll continue refining order flows with automation and real-time integrations, cutting delays, reducing errors, and freeing resources for higher-value tasks.
Enhancing data visibility
We’ll keep building on Metabase reporting and analytics, giving Pharmaciaty sharper visibility into performance and more confident, data-driven decisions.
Looking ahead, we also see AI powering the next wave of improvements, from smarter process automation to even greater efficiency at scale.
Complex challenges, seamless solutions
With Elogic, Pharmaciaty gained a compliant digital ecosystem uniting B2C and B2B operations in one seamless flow. Our expertise lies in building complex, scalable platforms that operate reliably across markets. If you’re ready to transform your business with a system built for growth, let’s start the conversation.
