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Leibish: Enterprise Ecommerce Transformation Strategy for a Luxury Jewelry Brand
Ecommerce transformation strategy and platform advisory for a $20M+ luxury jewelry brand, defining a Shopify Plus target architecture integrated with Salesforce CRM and a custom ERP
Project Summary
Leibish, a luxury fine jewelry brand generating $20M+ in annual revenue, was growing internationally with customer expectations that had outpaced its commerce platform. Leadership needed a way to modernize a system supporting complex merchandising, high-touch buying journeys, and tightly integrated back-office operations, without disrupting the business while doing it.
Rather than committing immediately to implementation, Elogic Commerce was engaged to validate the technology strategy, define the future-state commerce architecture, and establish an investment roadmap leadership could approve with confidence. The outcome was a board-ready blueprint, a validated future-state architecture, and a phased roadmap that turned an ambitious vision into an executable plan.
Key Outcomes
2
Enterprise platforms evaluated (Shopify Plus, WooCommerce)
50+ page BRD
Business requirements documented
12+ across MVP,
Phase 2, Future. Strategic feature groups prioritized
SFC CRM
+ custom ERP. Core enterprise integrations architected
3-4
weeks, fixed price. Strategy engagement duration
About the Client
Leibish is a luxury fine jewelry brand with $20M+ in annual revenue. Its catalog carries the complexity typical of high-value jewelry commerce: each gemstone is unique rather than a stocked SKU, coordinated sets and multi-item purchases are common, pricing is dynamic, and rules change by region. The customer relationship spans consultation, high-consideration purchase, gifting, and post-delivery care.
Strategic Context
For Leibish, platform selection was not simply an ecommerce decision. It would influence merchandising operations, customer experience, sales processes, and integration architecture for years to come, and it required defining a future commerce operating model: which capabilities would stay within Salesforce and the ERP, and which would become the responsibility of the commerce platform. Leadership needed confidence that today's choice would remain commercially and technically viable as the business evolved, before any capital was committed.
Business Challenge
Beneath the strategic questions sat three concrete risks.
01
Strategic uncertainty
Leadership needed an evidence-based platform recommendation rather than internal opinions, with departments holding different views of what success looked like.
02
Architecture risk
Salesforce CRM and the custom ERP were already business-critical. Any future platform had to integrate cleanly without brittle customizations or added operational complexity.
03
Investment confidence
Without validated requirements and a sequenced plan, any budget approval would carry avoidable risk across a multi-year program.
Consulting Approach
Executive Alignment and Vision
We began where strategy has to begin: with the decision-makers. Structured sessions with the CEO, COO, ecommerce leadership, and the service, logistics, and product teams, mapped using a BACCM-based requirements framework, reconciled competing priorities into a single set of business objectives, giving the transformation a shared mandate before any technical option was on the table.
Platform Direction
We assessed Shopify Plus against WooCommerce, the two platforms on Leibish’s shortlist, weighing catalog complexity and long-term integration cost more heavily than upfront build price. Customer journeys across retail, gifting, and service were mapped so the recommended platform would serve the customer and the teams behind it. We recommended Shopify Plus: a defensible platform direction, not a preference.
Target-State Architecture
We advised on how Salesforce CRM and the custom ERP would sit within the future estate, defining Shopify Plus as the frontend commerce layer over the systems running order, stock, delivery, and finance. Where bespoke functionality created unnecessary complexity, we specified scalable Shopify-native and API-driven alternatives, keeping the architecture as simple as the business allowed.
Investment Roadmap
We packaged the strategy for the board: a 50+ page requirements document, integration and data-flow diagrams, functional process design for quoting and personalization, a backlog of 12+ feature groups prioritized into MVP, Phase 2, and Future, and a phased roadmap with effort estimates leadership could budget and sequence against. The package also set out architecture governance principles for the platform estate’s evolution after launch.
Results & Business Impact
Executive Decision Confidence
+
Leadership established a shared transformation vision, aligning business and IT priorities before implementation and reducing decision uncertainty at the point of highest cost.
Platform Selection Confidence
+
Leadership selected Shopify Plus using documented business requirements, architecture analysis, and total-cost considerations rather than subjective preference.
Scalable Commerce Operating Model
Defined
Shopify Plus as the recommended commerce layer, integrated with Salesforce CRM and the custom ERP through an API-driven architecture, with capability ownership clearly divided between platform and back office.
Accelerated Funding Approval
+
A phased roadmap with prioritized capabilities and implementation estimates let leadership plan budget and approve funding in stages rather than as a single commitment.
Reduced Transformation Risk
Validated
requirements, integration design, and phased execution planning reduced implementation and future integration risk before the build began.
Capabilities Demonstrated
When This Strategy Fits
This kind of engagement fits when a brand is committed to transforming but has not yet aligned its leadership, chosen a platform on evidence, or validated how its core systems will connect. It converts ambition into a fundable, sequenced plan and de-risks the larger investment that follows.
It fits less well where scope and architecture are already defined and only execution remains, where a simpler catalog needs only a light assessment, or where delivery pressure leaves no room to set direction.
Planning a Ecommerce Transformation?
Successful ecommerce transformations are rarely limited by technology; they succeed when leadership aligns around the right strategy, operating model, architecture, and investment roadmap before implementation begins. Elogic Commerce partners with executive teams to define that direction and reduce transformation risk before significant delivery investment is made.