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Home > Projects > ZEP

Adobe Commerce B2B Platform Development with Epicor ERP Integration for Zep

The project delivered Adobe Commerce B2B implementation, middleware-based Epicor ERP integration, procurement workflow automation, large-catalog architecture, SEO framework, and ongoing embedded engineering support.

Adobe Commerce B2B Platform Development with Epicor ERP Integration for Zep

Project Summary

Elogic Commerce helped Zep, a leading North American manufacturer of industrial cleaning and maintenance chemicals, replace manual ordering, email-based quotes, and offline account workflows with a B2B ecommerce platform on Adobe Commerce Cloud integrated with Epicor ERP.

The platform supports thousands of SKUs, customer-specific pricing, account-based purchasing, RFQ workflows, safety documentation, and ERP-driven operations. Within the first year, 31% of B2B orders moved online, quote requests grew 46%, manual order processing dropped 27%, and Adobe Commerce–Epicor inventory sync reached 99.5% accuracy.

Key Outcomes

31%

of B2B orders transitioned to digital channels within the first year post-launch

46%

increase in online quote requests through structured RFQ workflows and

27%

reduction in manual order processing via automated Epicor order injection and validation

Client

Zep

Industry

Industrial cleaning chemicals & facility maintenance solutions

Region

North America

Platform

Adobe Commerce Cloud

Project type

Project type B2B ecommerce development + Epicor ERP integration + procurement portal development + SEO architecture

Integrations

Epicor ERP, middleware orchestration layer, Adobe Live Search, PIM, payment gateway, tax engine, shipping carriers, SDS document management

Timeframe

2024 – ongoing

About the Client

Zep is a leading North American manufacturer and distributor of industrial cleaning, sanitation, maintenance, and specialty chemical solutions serving customers across manufacturing, healthcare, hospitality, food processing, education, and commercial facility management sectors. The company operates a broad product portfolio, each carrying detailed technical specifications, Safety Data Sheets, application guidance, and regulatory compliance documentation.

Zep serves a complex customer base that includes national distributors, regional facility maintenance contractors, large enterprise procurement teams, and direct end-customer accounts with negotiated contract pricing. Before the engagement, the company’s commercial operations relied heavily on offline channels, including phone-based ordering, email quote requests, and PDF order forms. Epicor ERP served as the operational backbone for pricing agreements, inventory, customer master data, credit terms, and order fulfillment. Leadership prioritized digital procurement as a strategic lever to reduce operational overhead, accelerate quote turnaround, capture margin on long-tail SKU orders, and meet the digital self-service expectations of modern industrial procurement teams.

Project Complexity

This engagement combined enterprise-scale catalog complexity with compliance-driven product data requirements and deep ERP dependency. Several dimensions compounded the challenge.

Catalog scale and technical depth.

The product catalog spanned thousands of industrial chemical SKUs, each requiring structured technical specifications, application categorization, hazard classification, SDS document linkage, and compliance metadata. Replicating this depth inside Adobe Commerce required a scalable information architecture with specification-based filtering, structured product attribute models, and document management workflows.
Epicor as authoritative system of record.

Epicor ERP owned customer master data, pricing agreements, inventory positions, payment terms, credit holds, and order fulfillment. All commerce-layer operations had to defer to Epicor for canonical state, meaning the integration architecture had to handle bidirectional sync, conflict resolution, and reconciliation without introducing data drift or pricing inconsistency.
Customer-specific procurement workflows.

Enterprise buyers operated under negotiated contract pricing, account-specific catalogs, multi-buyer purchasing hierarchies, and approval-based procurement chains. Each customer could be assigned to distinct price agreements, payment terms, and product entitlement rules, requiring deterministic synchronization of these structures from Epicor into Adobe Commerce B2B company accounts and shared catalogs.
Compliance and documentation handling.

Industrial chemical distribution requires accessible SDS documentation, regulatory labeling data, and application safety information at the point of purchase. The platform had to surface this content within product discovery and checkout flows without compromising performance across the large catalog.

Business Challenge

01

Manual procurement processes

A significant share of Zep’s commercial volume originated through phone calls, emails, and direct sales representative interactions. Each order required manual price validation against the customer’s contract, credit check confirmation, manual Epicor entry, and order acknowledgment. This created operational bottlenecks, delayed quote turnaround times, and consumed sales team capacity that could otherwise be directed toward account development.

02

Complex industrial catalog

The catalog required advanced product filtering, technical comparisons, SDS document management, category-based navigation, and enterprise-grade search across thousands of SKUs. The legacy commercial model could not support structured digital discovery at this scale.

03

Epicor ERP as system of record

Inventory, customer accounts, pricing agreements, payment terms, order processing, and product information all reside in Epicor. The new commerce platform required reliable, observable integration to ensure operational consistency, eliminate duplicate data management, and prevent the pricing drift, stock inaccuracy, and order sync failures that frequently plague poorly architected ERP integrations.

04

Customer-specific pricing and procurement requirements

Enterprise buyers required negotiated contract pricing, account-based catalogs, quote requests, repeat ordering, multi-user purchasing accounts, and approval-based procurement workflows. Standard ecommerce functionality could not support these patterns , Adobe Commerce B2B features had to be configured against Zep’s actual procurement hierarchies and contract structures.

Elogic's Solution

Adobe Commerce B2B Platform

Elogic implemented Adobe Commerce Cloud as the digital foundation for Zep’s B2B commerce operations.

The platform included:

  • company account structures for distributors and enterprise buyers
  • customer-specific pricing connected to Epicor contract data
  • RFQ workflows for quote-driven procurement
  • self-service procurement tools
  • account-based purchasing with role-based permissions
  • quick reorder, order history, invoice visibility, and saved purchase lists

This created a scalable B2B commerce foundation ready for catalog expansion, brand integration, and multi-region growth.

Epicor ERP Integration

Elogic developed a middleware-mediated Epicor ERP integration to synchronize commerce and back-office operations.

The integration included:

  • customer master data sync
  • product and pricing sync with delta detection
  • inventory updates for high-velocity SKUs
  • order injection from Adobe Commerce to Epicor
  • credit hold checks and validation logic
  • fulfillment, invoicing, and shipping status callbacks

Synchronization accuracy reached 99.5% across customer, product, pricing, inventory, and order flows.

Procurement Portal Development

The platform was designed around the needs of procurement teams and B2B buyers.

The portal included:

  • quote-to-order workflows
  • account-specific pricing visibility
  • full order history access
  • quick reordering tools
  • invoice visibility
  • approval-based purchasing chains
  • multi-buyer accounts with spending limits

This reduced dependency on manual sales interactions and accelerated procurement cycles.

Product Discovery and Catalog Architecture

Elogic created a scalable catalog structure to help buyers find products faster across thousands of SKUs.

The catalog experience included:

  • specification-based filtering
  • optimized category structures
  • Adobe Live Search integration
  • application-focused navigation
  • SDS document access on product pages
  • filtering by application, hazard class, packaging size, and technical specification

Industrial buyers reduced time-to-product by 35%.

SEO-Driven Commerce Architecture

Elogic implemented an SEO framework designed for long-term organic acquisition.

The SEO architecture included:

  • optimized product page structure
  • indexable category architecture
  • structured metadata
  • improved internal linking
  • Core Web Vitals optimization
  • taxonomy aligned with industrial procurement search behavior

This created a sustainable foundation for capturing high-intent B2B buyers.

Embedded Engineering Partnership

After launch, Elogic continued working with Zep as an embedded engineering partner.

The partnership covered:

  • platform enhancements
  • Epicor integration evolution
  • performance monitoring
  • security maintenance
  • roadmap consulting
  • ongoing technical support for platform growth

This provided engineering continuity beyond launch and supported long-term ecommerce scalability.

Results & Business Impact

Digital procurement adoption

31%

of B2B orders transitioned to digital channels within the first year

46%

increase in online quote requests through structured RFQ workflows

Higher

customer engagement through self-service procurement tools

Operational efficiency

27%

reduction in manual order processing through Epicor automation

Improved

data consistency between commerce and ERP systems

Operational efficiency

Eliminated

effectively pricing discrepancies between storefront and Epicor

Reduced

materially inventory-related customer support requests

ERP integration health

99.5%

inventory synchronization accuracy between Adobe Commerce and Epicor

Below 0.5%

order-to-Epicor failure rate was maintained through middleware validation and retry logic.

Within minutes

of Epicor updates, customer master data and contract pricing are synchronized.

Product discovery improvements

35%

faster product discovery across the industrial chemicals catalog

Increased

product page engagement across procurement segments

Improved

buyer experience for technical and compliance-driven purchasing decisions

Organic growth

41%

increase in organic traffic following SEO architecture launch

Improved

rankings for industrial cleaning and maintenance category queries

Sustained

growth in product-level search visibility quarter over quarter

Capabilities Demonstrated

Adobe Commerce B2B implementation

including company accounts, shared catalogs, customer-specific pricing, RFQ workflows, and role-based permissions
Epicor ERP integration engineering

via REST APIs and Service Connect, with bidirectional synchronization of customers, products, pricing, inventory, and orders
Middleware architecture design

with queue-backed orchestration, idempotent retry, dead-letter handling, and reconciliation tooling
Procurement portal development

for industrial B2B buyers, including quote-to-order, multi-buyer accounts, and approval workflows
Large catalog architecture optimization

for thousands of technical SKUs with specification-based filtering
Compliance documentation handling

including SDS integration at product and checkout levels
Adobe Live Search integration

for enterprise-grade product discovery across industrial catalogs
Customer-specific pricing architecture

synchronizing Epicor contract data into Adobe Commerce price structures
SEO-first ecommerce architecture

for industrial procurement search behavior
Performance engineering,

including database, cache, and indexer optimization for large-catalog B2B platforms
Embedded engineering delivery model

for long-term platform evolution, integration maintenance, and roadmap execution

Best Fit For

Industrial chemicals and specialty materials manufacturers

Sanitation, hygiene, and facility maintenance product suppliers

Mid-market and enterprise manufacturers running Epicor ERP as primary system of record

Organizations are modernizing procurement operations and transitioning from manual sales to digital self-service

Businesses managing compliance-driven product data (SDS, hazard classification, regulatory documentation)

When This Solution Is a Good Fit

This approach is ideal for companies that:

01

Operate complex B2B procurement workflows with quote-based or contract-based commercial models

02

Rely on Epicor ERP as the system of record for pricing, inventory, and order management

03

Manage large technical SKU catalogs (5,000–50,000+) requiring structured digital presentation with specification filtering

04

Require account-based commerce with customer-specific pricing, multi-buyer hierarchies, and approval-based procurement

05

Need compliance documentation handling (SDS, regulatory labeling) integrated into product discovery and checkout flows

06

Require SEO-driven acquisition in industrial categories where competitors hold low digital visibility

07

Moving from manual or email-driven sales processes to ecommerce for the first time while preserving negotiated commercial relationships

Planning a Similar B2B Commerce Transformation?

If your organization is building or modernizing a B2B ecommerce platform with Epicor, SAP, Microsoft Dynamics 365, NetSuite, or Oracle ERP at the core, Elogic Commerce helps manufacturers and distributors design scalable Adobe Commerce solutions optimized for procurement workflows, large catalog architecture, ERP-integrated operations, and long-term digital growth.

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