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Shopify Plus B2B Portal Development with SAP Business One Integration for Zeus Group

Shopify Plus B2B implementation, SAP Business One integration & multi-country distributor portal architecture for European packaging manufacturing

Shopify Plus B2B Portal Development with SAP Business One Integration

Project Summary

Elogic Commerce partnered with Zeus Group, a European packaging manufacturer and distributor operating across 17 countries, to migrate from WooCommerce to a full Shopify Plus B2B platform integrated with SAP Business One. The project transformed manual, email-driven B2B operations into a scalable digital commerce ecosystem supporting distributor self-service, customer-specific pricing, RFQ workflows, and quote-to-order processes.

The solution included full platform replatforming, middleware-based ERP integration, multi-country storefront architecture, Zakeke product customization, and structured catalog design for 12,000+ SKUs across rigid packaging, flexible films, and custom-printed solutions.

Key Outcomes

From 10 days to 48 hours

Reduced distributor onboarding cycle

62%

reduction in manual order processing within the first quarter post-launch

41%

of active distributor accounts adopted B2B self-service within 90 days

Client

Zeus Group

Industry

Packaging manufacturing / Industrial B2B distribution

Region

Europe / 17-country operations

Platform

Shopify Plus B2B

Project type

WooCommerce-to-Shopify Plus replatforming + SAP Business One integration + multi-country architecture + B2B UX

Integrations

SAP Business One, Akeneo PIM, Zakeke, Klaviyo, ShipStation, EU tax engine

Timeframe

2025 – ongoing

About the Client

Zeus Group is a European packaging manufacturer and distributor producing rigid containers, flexible films, and custom-printed packaging solutions for food, beverage, cosmetics, and industrial sectors. The company operates manufacturing facilities and distribution centres across multiple countries. It serves a network of 1,400+ active B2B accounts, including national distributors, regional converters, contract packagers, and large end-customer brands across 17 European markets.

Before the project, Zeus had:

  • a single WooCommerce storefront used primarily for catalog browsing
  • mostly manual order capture through email, phone, and PDF order forms
  • all pricing, inventory, and customer data are siloed inside SAP Business One
  • no unified multi-country digital commerce architecture
  • limited distributor self-service capability

Leadership prioritized digital self-service as a strategic lever to reduce sales operations overhead, accelerate distributor onboarding, and capture margin on long-tail SKU orders previously uneconomical to process manually.

Project Complexity

This engagement required solving multiple enterprise-level challenges simultaneously:

WooCommerce to Shopify Plus B2B Migration

The engagement required migrating from WooCommerce to a full Shopify Plus B2B ecosystem while preserving critical commerce data, customer records, product information, and order history without data loss.
Scalable Architecture for 12,000+ SKUs

Elogic designed a scalable Shopify Plus architecture capable of supporting a complex industrial catalog with more than 12,000 SKUs, structured product data, and future catalog growth.
SAP Business One ERP Integration

The project required enabling ERP-driven commerce workflows through SAP Business One, connecting core business operations such as product data, inventory, pricing, customers, and orders with the ecommerce platform.
Advanced B2B Purchasing Logic

The platform had to support enterprise B2B purchasing scenarios, including customer-specific pricing, account hierarchies, role-based access, and RFQ-based procurement workflows.
Live Product Customization for 800+ SKUs

Elogic integrated live product customization for more than 800 custom-printed SKUs, allowing customers to configure personalized products while maintaining pricing accuracy and operational scalability.
17 Localized Country Storefronts

The solution included 17 country storefronts managed under unified governance, with localized VAT, language, product assortment, and market-specific commerce logic.

The pricing model embedded in SAP Business One included customer-specific price lists, volume break tiers, contract pricing, and currency-specific rules across 17 countries. Each B2B customer could be assigned to one of 40+ price lists with negotiated SKU-level overrides. Replicating this logic inside Shopify Plus B2B price lists required a deterministic synchronization model with conflict resolution and full audit logging.

This required deep expertise in Shopify Plus B2B engineering + SAP Business One integration + multi-country B2B commerce architecture.

Business Challenge

01

Legacy WooCommerce infrastructure

The existing WooCommerce storefront could not support customer-specific pricing, role-based purchasing, multi-buyer company accounts, quote workflows, or product customization required for B2B operations at scale.

02

Complex multi-country catalog (12,000+ SKUs)

The product structure required scalable category architecture, specification-based filtering, country-specific assortments, and regulatory restriction handling for food-contact materials , none of which was achievable on the legacy platform.

03

ERP dependency (SAP B1 as system of record)

All pricing, inventory, and customer master data resided in SAP Business One, requiring reliable bidirectional synchronization, prevention of data drift, and real-time order consistency across 17 markets.

04

Manual B2B procurement workflows

Orders flowed through email, phone, and PDF forms, consuming approximately 38% of regional sales team capacity and generating 4–6% error rates on manually keyed orders.

05

Slow distributor onboarding

The 10-day onboarding cycle was directly cited by the commercial team as a competitive disadvantage against more digitally mature competitors.

Elogic's Solution

Shopify Plus B2B Platform

Full Shopify Plus B2B implementation designed for European packaging distribution:

  • Shopify Plus Company Accounts modeling Zeus’s distributor hierarchy
  • multi-buyer companies with role-based permissions (buyer, approver, admin)
  • configurable spending limits and order approval thresholds
  • customer-specific catalogs and price lists generated from SAP B1 data
  • net payment terms, credit limits, and currency assignments inherited from SAP customer masters

SAP Business One Integration

Deep middleware-based integration between Shopify Plus and SAP Business One, ensuring ERP as the system of record. The middleware is built on Node.js with a Redis-backed queue and PostgreSQL state store, handling bidirectional synchronization, transformation logic, retry semantics, and full audit logging.

Five primary data flows were implemented:

  • customer master sync from SAP B1 to Shopify on creation and update events
  • product and pricing sync from SAP B1, enriched by Akeneo PIM, to Shopify catalogs on a 15-minute cadence with delta detection
  • real-time inventory polling for high-velocity SKUs with cached fallback for catalog browsing
  • order injection from Shopify to SAP B1 with validation, credit hold checking, and idempotent retry on failure
  • order status callbacks pushing fulfillment, invoicing, and shipping updates back to Shopify

Result: elimination of manual data handling and pricing inconsistencies across 17 markets.

RFQ & Quote-to-Order Workflows

For non-stocked items, custom-print configurations, and volume orders exceeding contractual thresholds, Elogic implemented a structured RFQ workflow:

  • buyers submit quote requests with SKU specifications, quantity, target delivery date, and artwork uploads
  • quotes route to regional sales engineers with internal approval logic
  • approved quotes convert directly into Shopify draft orders that synchronize to SAP B1 as sales orders upon buyer acceptance

Zakeke Product Customization

For the 800+ customizable SKUs, primarily custom-printed labels, pouches, and rigid containers, Zakeke was integrated for live 2D and 3D product configuration:

  • print-ready artwork upload with format validation
  • color matching and Pantone reference handling
  • live price recalculation through middleware queries to SAP B1 for configuration-specific costing rules

Multi-Country Storefront Architecture

All 17 country storefronts were configured under a single Shopify Plus organization using Markets:

  • localized languages, currencies, and assortment rules driven by Akeneo PIM
  • country-specific VAT logic and EU OSS/IOSS tax handling via third-party tax engine
  • unified governance with localized commercial policies and regulatory compliance

Results & Business Impact

Ecommerce adoption

41%

of active distributor accounts adopted B2B self-service within 90 days

58%

of total order volume flowing through Shopify Plus by month four

Operational efficiency

62%

reduction in manual order processing through automated SAP B1 order injection

~21 hours

per regional sales rep per week released from order entry

to 99.4%

improved order data accuracy on digitally captured orders

Onboarding & growth

from 10 days to 48 hours

compressed distributor onboarding cycle

uplift

measurable in new account acquisition velocity in the two quarters following launch

48% reduced

quote-to-order cycle time through structured RFQ workflows

Data accuracy

from ~78% to 98.6%

stock availability accuracy improved (15-minute middleware sync)

12,000+

SKUs synchronized bidirectionally with SAP Business One

customization-enabled

long-tail SKU segment became commercially active from month three

Capabilities Demonstrated

01

Shopify Plus B2B Platform Development

Elogic developed a Shopify Plus B2B platform using Company Accounts, B2B Catalogs, and Price Lists to support account-based purchasing, customer-specific pricing, and scalable B2B commerce operations.

02

SAP Business One Integration Engineering

Elogic engineered the integration with SAP Business One through Service Layer and DI API, enabling stable synchronization of customer data, pricing, inventory, products, and orders between ERP and Shopify Plus.

03

ERP-Driven Ecommerce Architecture

The solution was built around an ERP-driven architecture with middleware orchestration, ensuring reliable data flows between SAP Business One, Shopify Plus, Akeneo PIM, Zakeke, and other connected systems.

04

WooCommerce to Shopify Plus Migration

The project included a WooCommerce-to-Shopify Plus migration with a zero-downtime cutover, preserving critical product, customer, order, pricing, and catalog data while avoiding disruption to live operations.

05

Large Catalog Architecture Optimization

Elogic optimized the platform architecture for a 12,000+ SKU industrial catalog, improving catalog structure, product data management, storefront performance, and scalability for future assortment growth.

06

RFQ and Quote-to-Order Workflow Implementation

The platform was configured to support RFQ and quote-to-order workflows for B2B manufacturing buyers, enabling negotiated pricing, procurement approvals, quote management, and conversion from approved quotes into orders.

07

Zakeke Product Customization Integration

Elogic integrated Zakeke to support live product customization for custom-printed SKUs, allowing buyers to personalize products while keeping configuration logic connected to ERP-driven pricing and order workflows.

08

Akeneo PIM Integration

Akeneo PIM was integrated as the canonical product master, centralizing product data governance and ensuring consistent product information across Shopify Plus storefronts, markets, and localized catalogs.

09

Multi-Country Storefront Architecture

Elogic delivered a multi-country Shopify Plus storefront architecture across 17 European markets, supporting localized language, VAT logic, product assortment, market rules, and centralized governance.

10

EU Tax Compliance Logic

The platform was configured to support EU tax compliance requirements, including OSS/IOSS logic and B2B reverse-charge mechanics for cross-border transactions across European storefronts.

11

Performance Engineering for B2B Operations

Elogic improved performance and operational stability with cached inventory tiers, asynchronous order injection, and architecture patterns designed for high-volume B2B ecommerce workflows.

12

Enterprise Embedded Engineering Delivery

The engagement demonstrated Elogic’s embedded engineering delivery model, with platform, ERP, integration, and performance specialists working inside the client’s process to solve complex enterprise commerce challenges.

Best Fit For

packaging and converting manufacturers

industrial B2B distributors operating across multiple countries

mid-market manufacturers running SAP Business One as primary ERP

companies requiring ERP-integrated Shopify Plus B2B architecture

organizations transitioning from WooCommerce or legacy platforms to enterprise-grade B2B commerce

When This Solution Is a Good Fit

This approach is ideal for companies that:

01

Operate B2B purchasing workflows with quote-based or contract-based models

02

Rely on SAP Business One as the system of record for pricing and inventory

03

Manage large SKU catalogs (5,000–50,000+) requiring structured digital presentation

04

Require account-based commerce with customer-specific pricing across multiple tiers

05

Need multi-country governance with localized VAT, language, and assortment handling

06

Include configurable or custom-printed SKUs requiring live pricing logic

07

Are moving from manual or email-driven sales processes to digital self-service for the first time

This pattern is generally not the right fit for organizations on SAP S/4HANA with high-volume real-time transactional requirements , those typically warrant Adobe Commerce or composable architectures with deeper ERP orchestration capacity.

Planning a Similar B2B Ecommerce Transformation?

If your organization is building or modernizing a B2B ecommerce platform on Shopify Plus integrated with SAP Business One, Elogic Commerce helps manufacturers and distributors design scalable solutions optimized for complex procurement workflows, multi-country governance, large catalog architecture, and long-term digital growth.

Get a free consultation