Elogic Commerce vs Gorilla Group

Honest 2026 agency comparison

Last updated: May 2026

Elogic Commerce vs Gorilla Group: An Honest 2026 Comparison

Written by the Elogic Commerce team, reviewed against publicly available Gorilla Group, WPP, Wunderman Thompson Commerce & Technology, VML, LinkedIn, and partner materials. We have linked to the most relevant public sources throughout so you can verify the comparison yourself.

This is a comparison published by Elogic Commerce. We are one of the two agencies being compared. We have written this guide because enterprise ecommerce teams often ask what the actual difference is between a specialist commerce engineering partner like Elogic and Gorilla Group, now integrated into the Wunderman Thompson Commerce & Technology / VML Commerce ecosystem within WPP. We have done our best to be factually accurate and to identify the scenarios where Gorilla Group / VML is genuinely the better fit. Where you should not trust us, we tell you. Where we are confident in our own strengths, we say so with evidence you can verify.

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5.0

Clutch rating

#1

Adobe Commerce globally

70

NPS verified

200+

Commerce engineers

500+

Launches since 2009

Quick answer → Side-by-side → Where Gorilla / VML wins → Where Elogic wins → Pricing → How to decide →

trusted by enterprise brands

Built for buyers comparing serious commerce partners.

quick answer

When each agency is the better fit

Your situation	Better fit
Complex B2B/B2B2C with deep ERP integration across SAP S/4HANA, NetSuite, Microsoft Dynamics 365, Visma, Acumatica, Infor, Epicor, or Odoo	Elogic Commerce
Manufacturing, distribution, or wholesale with custom pricing, account hierarchies, RFQ workflows, and governance-heavy delivery	Elogic Commerce
Project rescue: failed migration, inherited unstable build, technical debt remediation, or agency handover	Elogic Commerce
Independent senior-led commerce delivery without global-network overhead or consultancy bureaucracy	Elogic Commerce
Large brand program that benefits from WPP / VML network capabilities across commerce, CX, media, data, content, and technology transformation	Gorilla Group / VML
Fashion, beauty, retail, food and beverage, or consumer brand program where commerce must connect to loyalty, personalization, and brand experience	Gorilla Group / VML
Retail loyalty, CRM, or customer-experience program that needs a broader VML Enterprise Solutions ecosystem rather than a focused commerce engineering team	Gorilla Group / VML
North American enterprise transformation program where procurement prefers a large WPP network partner	Gorilla Group / VML
Simple Shopify storefront under $2M GMV	Neither - both are likely over-built for that scope

side-by-side

Side-by-side on the things that actually determine fit

The comparison focuses on delivery model, technology depth, integrations, governance, pricing transparency, and public proof — not generic agency claims.

Dimension	Elogic Commerce	Gorilla Group / VML
Founded / history	Founded in 2009 as a commerce-focused engineering agency	Gorilla Group was acquired by Wunderman in 2018, rebranded as Wunderman Thompson Commerce & Technology in 2023, and now sits within the broader VML / WPP ecosystem.
Current company status	Independent commerce engineering agency	Part of VML / WPP via Wunderman Thompson Commerce & Technology integration
Headquarters / key locations	Tallinn, Estonia, with offices in NYC, London, Stockholm, Dresden, and Prague	Gorilla Group was based in Chicago, with offices in the U.S., Canada, Poland, and Ukraine at the time of WPP's acquisition. VML operates globally across 64 markets.
Team size	200+ commerce engineers	Gorilla Group employed about 370 people at the time of WPP's 2018 acquisition. VML Enterprise Solutions now describes 10,000+ experts across 40+ global offices, within VML's broader 30,000-person network.
Positioning	Commerce-only engineering partner for mid-market and enterprise B2B, B2B2C, and complex ecommerce programs	Enterprise commerce, customer experience, technology transformation, CRM, loyalty, data, media, and global brand experience within the VML / WPP network
Primary strength	ERP-integrated B2B and B2B2C commerce, Adobe Commerce, Shopify Plus B2B, rescue, stabilization, and governance-led delivery	Large-scale brand and enterprise transformation programs that combine commerce with CX, CRM, loyalty, media, content, and global network delivery
Clutch profile	5.0 / 5.0 across 45 verified reviews	No current, clearly verified Gorilla Group Clutch profile was used for this comparison. Buyers should validate any third-party review profile directly before making a decision.
Notable industry context	#1 Adobe Commerce Development, Clutch 2026 Leaders Matrix; FT 1000: Europe's Fastest Growing Companies; Magento Community Engineering Award (Imagine 2019)	WPP acquisition into Wunderman Commerce in 2018; Gorilla Group rebrand into Wunderman Thompson Commerce & Technology in 2023; VML created through WPP's Wunderman Thompson and VMLY&R merger.
Platforms with public delivery context	Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, commercetools	WPP's acquisition announcement referenced Wunderman Commerce platform work across Adobe, IBM Watson Commerce, SAP, and Salesforce. VML Enterprise Solutions lists partnerships with Adobe, Salesforce, Google, Microsoft, Braze, and MACH Alliance.
Named ERP integrations in production	SAP S/4HANA, NetSuite, Microsoft Dynamics 365, Visma, Acumatica, Infor, Epicor, Odoo	Public materials reviewed show enterprise platform and technology-transformation capability, but do not publish the same granular list of named ERP integrations that Elogic publishes.
Named PIM integrations	Akeneo, Pimcore, inriver	Not clearly published in the public materials reviewed.
Public risk register and governance methodology	Yes - elogic.co/risk-register/	VML publishes enterprise methodology and transformation positioning, but we did not find an equivalent public project-level risk register in the materials reviewed.
Pricing transparency	Engagement minimum: $25,000. Typical project range: $50,000-$500,000+ depending on scope.	Current public pricing was not clearly published in the materials reviewed. Enterprise VML / WPP programs should be scoped directly.
Public client examples	HP, HanesBrands, TeamViewer, Gillette, BUFF, Armacell, Disney, Benum, PetHQ	Gorilla Group's WPP acquisition announcement named American Hotel Register Company, Gates Industrial Corporation, and RXBAR. VML Enterprise Solutions highlights work for United Rentals, Ford, Sainsbury's, Microsoft, and KFC.

where Gorilla / VML wins

Where Gorilla Group / VML is genuinely the better fit

WPP / VML network scale

Gorilla Group / VML may be stronger for large brand programs that need a global network across commerce, CX, CRM, media, data, content, and technology transformation.

Fashion, beauty, and retail brand work

For consumer brand programs where commerce must connect to loyalty, personalization, creative, and brand experience, the VML ecosystem can be a real advantage.

Retail loyalty and customer experience

VML Enterprise Solutions explicitly covers customer experience, CRM, loyalty, personalization, digital products, data, and commerce — useful when ecommerce is only one part of the brief.

Holding-company procurement fit

For very large transformation programs where procurement prefers a global holding-company-scale partner, network scale may matter more than independent specialist speed.

where Elogic wins

Where Elogic Commerce is the stronger choice

Elogic is strongest where ecommerce is an engineering and integration problem: ERP-led B2B, rescue, Adobe Commerce depth, Shopify Plus B2B, governance, and accountable senior-led delivery.

Independent delivery

Senior-led commerce delivery without global-network overhead, extra coordination layers, or consultancy bureaucracy.

ERP-led B2B

Production integrations with SAP S/4HANA, NetSuite, Microsoft Dynamics 365, Visma, Acumatica, Infor, Epicor, and Odoo.

B2B specialization

Contract pricing, account hierarchies, RFQ workflows, approvals, ERP-synced inventory, and PIM governance.

Rescue work

A dedicated rescue practice with a 10-day assessment and fixed-fee stabilization sprint for inherited unstable builds.

Platform fit

Adobe Commerce, Shopify Plus B2B, BigCommerce, Salesforce Commerce Cloud, and commercetools compared against real workflows.

Governance

Public Risk Register, milestone delivery, RACI accountability, change management, transparent reporting, and NPS 70.

pricing

What we will tell you about Elogic pricing:

Agency pricing changes by scope, team composition, market, and delivery model. This page avoids pretending to know Gorilla Group / VML’s current pricing while still explaining Elogic’s starting points.

We will not publish Gorilla Group / VML pricing because the current public pricing was not clearly available in the materials reviewed, and the comparison would not be fair. Large VML / WPP programs should be scoped directly.

$25K

Elogic engagement minimum

$25K-$85K

Architecture audit

$75K-$150K

B2B portal with one ERP

$200K-$500K+

Enterprise replatforming

$35K-$60K/mo

Dedicated team squad

decision framework

How to decide between Elogic and Gorilla Group

The right choice depends less on agency size and more on the risk profile of your specific project.

1

Is your project primarily commerce engineering, or a broader brand, CX, CRM, loyalty, media, and transformation program?

2

How critical is ERP/PIM integration to launch success?

3

What governance do you need before signing?

2

Who will actually deliver the work?

5

How much global-network scale do you really need?

6

What is the off-ramp if the engagement is not working?

FAQ

Frequently Asked Questions

Is Elogic Commerce or Gorilla Group better for ecommerce projects?

Gorilla Group, now part of the wider WPP/VML commerce ecosystem, may be a strong fit for large brand programs that benefit from global network capabilities, customer experience, loyalty, and retail brand services. Elogic Commerce is usually stronger for independent commerce delivery, deep B2B specialization, ERP integration, rescue work, and faster decision-making.

When is Elogic Commerce a better fit than Gorilla Group?

Elogic Commerce is a better fit when the project is commerce-first and needs focused senior delivery without global-network overhead. This includes B2B ecommerce, ERP and PIM integrations, Adobe Commerce or Shopify Plus B2B implementation, rescue of unstable builds, and governance-heavy platform programs.

How should we decide between Elogic Commerce and Gorilla Group?

If your priority is a broad brand and customer experience program inside a large global network, Gorilla Group’s current ecosystem may be worth considering. If your priority is a focused ecommerce build, B2B workflows, ERP integration, rescue, or faster technical decision-making, Elogic Commerce is likely the better fit.

When should we choose Gorilla Group over Elogic Commerce?

Gorilla Group may be the better fit when your project is part of a broader brand, customer experience, loyalty, or retail transformation program. It can also be relevant when your organization wants one large network partner across commerce, experience design, CRM, analytics, and marketing services.

Which agency is better for ERP-integrated B2B ecommerce?

Elogic Commerce is usually the stronger option for ERP-integrated B2B ecommerce because these projects require deep backend architecture, data flow design, error handling, pricing logic, inventory synchronization, and operational governance. These are different challenges from brand-led retail experience work.

Talk to us before you decide

Book a 30-minute fit call with a senior Elogic strategist. We will give you a defensible read on whether Elogic is genuinely the right fit for your program — or whether Gorilla Group / VML or another agency is a better match. No sales handoff, no pressure.

Book a 30-Minute Fit Call