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Elogic Commerce vs BORN Group

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Honest 2026 agency comparison

Elogic Commerce vs BORN Group: An Honest 2026 Comparison

For Adobe Commerce, SAP Commerce, Salesforce Commerce, Shopify Plus, BigCommerce, commercetools, VTEX, marketplaces, B2B, ERP integration, global rollout, UX, creative, content, digital marketing, platform rescue, and long-term operations. This is an asymmetric comparison: Elogic Commerce is a focused commerce engineering specialist, while BORN is a global CX agency within Tech Mahindra.

Current entity: Tech Mahindra announced the acquisition of 100% of BORN Group in November 2019. BORN continues as a market-facing full-funnel customer-experience and commerce brand.

This comparison is published by Elogic Commerce. We are one of the companies being compared, so we explicitly identify where BORN Group may be the stronger choice and where Elogic Commerce is better aligned.

To verify BORN’s current positioning, review BORN and Tech Mahindra, eCommerce Services, Partners, Case Studies, Global Presence, and BORN on Clutch.

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hero-bg-image

5.0

Clutch rating across 65 reviews

#1

Adobe Commerce globally

70

NPS verified post-launch

200+

Ecommerce experts

500+

Projects delivered since 2009

Quick answer → Side-by-side → Where BORN wins → Where Elogic wins → Pricing → How to decide →

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quick answer

When each company is the better fit

BORN is stronger when commerce belongs inside a global CX, creative, content, marketing, SAP, Salesforce, marketplace, and Tech Mahindra transformation program. Elogic Commerce is stronger when the buyer needs commerce-only ownership, complex ERP-led B2B, bounded rescue, public project controls, a shorter senior chain, and transparent commerce pricing.

Your situation Better fit
Complex B2B or B2B2C commerce where the primary risk is ERP integration, contract pricing, company accounts, RFQ, approvals, PunchOut, inventory, migration, production stability, or platform rescue Elogic Commerce
The buyer wants a focused senior commerce team rather than a global agency and 150,000+ employee parent-company ecosystem Elogic Commerce
A failed or inherited platform needs a bounded fixed-fee rescue assessment with code, deployment, integration, security, and performance reviews plus a 30/60/90-day stabilization roadmap Elogic Commerce
Procurement requires transparent commerce-specific pricing, ISO 27001, ISO 9001, SOC 2 Type II, a public engineering risk register, RACI, and explicit handover controls Elogic Commerce
A global brand wants commerce combined with CX strategy, creative, content production, digital marketing, analytics, personalization, and the broader Tech Mahindra transformation ecosystem BORN Group
The program is a large SAP Commerce, Salesforce Commerce, Adobe Commerce, Shopify Plus, commercetools, VTEX, Mirakl, or marketplace rollout across many countries and brands BORN Group
A luxury, fashion, CPG, retail, telecom, travel, healthcare, or financial-services brand needs award-winning UX, content, photography, production, omnichannel experience, and commerce under one agency BORN Group
The organization wants a global systems integrator with access to Tech Mahindra delivery, cloud, ERP, CRM, data, AI, managed services, and presence across dozens of countries BORN Group
The roadmap includes a global B2B template rolled out country by country, marketplace strategy, PIM/MDM, OMS, loyalty, digital marketing, and content operations BORN Group
A contained project has a budget between $10,000 and $25,000 BORN may appear more accessible, but validate the actual team and scope

side-by-side

The things that actually determine fit

The comparison focuses on ownership, global scale, platform ecosystems, SAP and Salesforce depth, B2B, global rollout, marketplaces, UX, content, marketing, technology, rescue, governance, reviews, and pricing.

Dimension Elogic Commerce BORN Group
Current entity Independent Elogic Commerce brand BORN Group is a Tech Mahindra company following Tech Mahindra's 100% acquisition announced in November 2019
Company history Founded in 2009 The current BORN history traces the modern company to April 1, 2011, followed by the Pod1 acquisition in 2012 and Tech Mahindra acquisition in 2019; Clutch lists 2001 and should not be treated as authoritative
Organization size 200+ ecommerce experts No exact current standalone BORN headcount is published; Clutch lists 250–999 employees, while the parent Tech Mahindra ecosystem is described by BORN as 150,000+ employees
Geographic scale US and European offices with broader multi-country commerce delivery Current contact materials list direct North American offices and direct presence across Europe, APAC, the Americas, Australia, Africa, the Middle East, and India through the Tech Mahindra network
Positioning Commerce-only engineering and systems-integration specialist Full-funnel customer-experience agency combining strategy, creative, content, commerce, digital marketing, data, technology, and Tech Mahindra enterprise transformation
Primary buyer Commerce, product, operations, digital, and technology leaders responsible for an operationally critical ecommerce platform Global CX, brand, creative, content, commerce, marketing, digital transformation, technology, data, and enterprise-platform leaders
Core commerce proposition Architecture, implementation, migration, ERP/PIM/CRM integration, B2B workflows, marketplaces, rescue, optimization, and support Platform assessment, B2B and B2C implementation, UX, content, digital marketing, PIM/MDM, ERP/OMS/CRM integration, marketplaces, analytics, accelerators, and global operating models
Primary platform matrix Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, and commercetools SAP Commerce, Salesforce Commerce Cloud, Adobe Commerce, BigCommerce, Shopify Plus, commercetools, VTEX, Elastic Path, Mirakl, and adjacent experience platforms
Adobe status Adobe Commerce Silver Solution Partner with B2B, ERP integration, migration, Hyvä Bronze Partner, rescue, performance, and managed support Current BORN pages state Magento Global Elite and Gold Adobe Solution Partner status with delivery across the Adobe stack
SAP Commerce Dedicated SAP Commerce Cloud service and SAP-connected commerce capability A major strength: current partner page states 100+ SAP Customer Experience projects across more than 20 end markets in B2B, B2C, and B2B2C
Salesforce Commerce Dedicated B2C and B2B Commerce Cloud implementation, migration, integration, and team-extension service Current global Summit Solution Partner; BORN states 100+ Salesforce projects across multiple verticals
Shopify Plus Strategic Shopify Plus Partner with B2B, DTC, internationalization, migration, integrations, and custom engineering Current Shopify Plus capability supported by the wider Tech Mahindra global systems-integrator partnership
BigCommerce Dedicated current BigCommerce partner practice for B2B, migration, custom storefronts, integration, and support Current partner page states more than 20 BigCommerce implementations
commercetools and composable Dedicated commercetools and composable-commerce practice across architecture, migration, implementation, integrations, and support Current commercetools capability plus Elastic Path, VTEX, headless architecture, Mirakl, Amplience, Bloomreach, Fluent Commerce, and other composable ecosystem partners
Marketplaces Marketplace architecture and development within a focused commerce-engineering model Strong current marketplace ecosystem through VTEX, Mirakl, marketplace strategy, airport marketplaces, service marketplaces, endless aisle, and global commerce programs
B2B commerce Repeatable manufacturer, distributor, and wholesaler specialization with contract pricing, company accounts, RFQ, approvals, PunchOut, inventory, and ERP-led portals Strong global B2B proof through AB InBev, Unilever, Nestlé Starbucks, HSS Hire, Hillyard, Jebsen & Jessen, telecom, manufacturing, and distributor-retailer platforms
ERP, OMS, CRM, PIM, and MDM Broad named ERP proof across SAP S/4HANA, NetSuite, Dynamics 365, Visma, Acumatica, Infor, Epicor, Odoo, PIM, WMS, OMS, CRM, tax, payment, and shipping Current commerce service explicitly includes PIM, MDM, ERP, OMS, CRM, tax, loyalty, payment, fraud, reviews, CMS, NetSuite, Microsoft Dynamics, Akeneo, and Fluent Commerce
Global rollout capability Multi-country commerce delivery with direct specialist teams and reusable architectures Exceptional public proof: AB InBev targeted 40 countries, used a core codebase covering 80% of global features, and reduced country launch time to 6–8 weeks
Creative and experience design Product content architecture and integrations within commerce delivery A major differentiator across photography, video, retouching, localization, content operations, catalog production, print, digital assets, and 24/7 production models
Content and production Product content architecture and integrations within commerce delivery A major differentiator across photography, video, retouching, localization, content operations, catalog production, print, digital assets, and 24/7 production models
Digital marketing and analytics CRO, analytics, personalization, and marketing-stack integrations within a technology-led engagement Broader digital marketing, analytics, abandonment science, A/B testing, personalization, campaign systems, SEO, content marketing, and customer engagement
AI, data, cloud, and enterprise technology Commerce-focused AI, data, analytics, search, agents, recommendations, content, and platform operations Access to BORN data science and Tech Mahindra's wider AI, cloud, ERP, CRM, cybersecurity, engineering, managed-services, and global delivery capabilities
Accelerators Reusable architecture patterns and bounded assessments Current service pages advertise accelerators for reduced cost and time to market; historical BORN assets name Salesforce, Adobe, SAP, and Shopify accelerators
Rescue and stabilization Dedicated fixed-fee rescue service with explicit code, deployment, integration, security, performance, and roadmap deliverables Platform assessments, roadmaps, modernization, migration, support, and managed services are credible; no equally explicit current commerce-rescue product with public fixed deliverables and pricing was identified
Security and governance ISO 27001 · SOC 2 Type II · ISO 9001, secure SDLC, public risk register, RACI, release controls, and documented change management Tech Mahindra-scale security, compliance, managed services, and enterprise governance are available; no equivalent BORN-specific public project-level commerce risk register or rate card was identified
Independent review proof 5.0 across 65 Clutch reviews at research time 5.0 based on one Clutch review; the unclaimed profile contains stale or incomplete service, company-history, and headcount fields
Public pricing $25,000 minimum with official ranges for discovery, architecture audits, B2B portals, replatforming, and dedicated squads Clutch lists a $10,000 minimum and $150–$199/hour; the most common project band is $50,000–$199,999 based on one review, and no current official BORN commerce rate card was identified
Named public work Armacell, Disney, HP, HanesBrands, TeamViewer, BUFF, Benum, PetHQ, Zep, and other enterprise and B2B programs AB InBev, Unilever, Oreo, Nestlé, Brooks Brothers, HanesBrands, Ford, Changi Airport, Billabong, Pantaloons, Wilson, HSS Hire, SAP CX programs, and many other global brands

Where BORN wins

When BORN Group is genuinely the better fit

BORN deserves serious consideration when commerce must be coordinated with global brand experience, content operations, creative production, SAP or Salesforce transformation, marketplace strategy, localization, digital marketing, and Tech Mahindra-scale delivery.

01

Global CX, creative, content, and commerce

BORN can combine strategy, brand, UX, content production, photography, localization, digital marketing, analytics, and enterprise commerce. This is a stronger fit when the buying organization wants one globally coordinated experience partner.

02

SAP and Salesforce scale

Current BORN partner pages state 100+ SAP Customer Experience projects across 20+ markets and 100+ Salesforce projects under global Summit status. This is stronger when commerce is part of a broad SAP or Salesforce transformation.

03

Global rollout and localization

AB InBev demonstrates a reusable global B2B codebase covering 80% of common features and reducing new-country launches to 6–8 weeks. BORN also publishes extensive multi-brand, multi-site, multilingual, and global content-production proof.

04

Luxury, retail, fashion, CPG, and brand experience

BORN has an unusually broad public portfolio across Brooks Brothers, Billabong, Rado, Oreo, Nestlé, Lindt, Pantaloons, Penhaligon’s, Frette, Diesel, Champion, and other brand-led commerce programs.

05

Marketplace and omnichannel ecosystem

VTEX, Mirakl, Fluent Commerce, Akeneo, Bloomreach, Elastic Path, airport marketplaces, service marketplaces, OMS, PIM, MDM, content, loyalty, and physical-digital experience make BORN strong for complex omnichannel ecosystems.

06

Tech Mahindra enterprise scale

BORN can draw on a parent organization with 150,000+ employees and broad capabilities in cloud, data, AI, ERP, CRM, cybersecurity, engineering, managed services, and delivery across many countries.

where Elogic wins

Where Elogic Commerce is the stronger choice

Elogic Commerce is strongest when ecommerce itself is the operationally critical engineering system and the buyer needs explicit architecture, ERP, B2B, rescue, security, pricing, risk, and direct senior-delivery accountability.

01

Commerce-only engineering accountability

Elogic Commerce’s organization is centered on commerce architecture, ERP and PIM integrations, B2B workflows, migration risk, storefront performance, production reliability, and long-term platform ownership rather than a full-funnel agency model.

02

Shorter senior delivery chain

Buyers work directly with named commerce architects, platform leads, integration engineers, QA, and accountable squads without navigating a global creative agency and Tech Mahindra delivery ecosystem.

03

Dedicated rescue, refactor, and stabilization

Elogic Commerce packages inherited-codebase assessment, failed migration recovery, technical debt, performance, production risk, and agency handover as a dedicated service with a bounded starting assessment.

04

Public project-level governance

Elogic Commerce publishes ISO 27001 · SOC 2 Type II · ISO 9001, milestone billing, RACI, change controls, release controls, handover requirements, and a detailed commerce engineering risk register.

05

Stronger independent review visibility

Elogic Commerce’s 5.0 Clutch score is supported by 65 public reviews across several platforms and delivery models. BORN’s current Clutch score is based on one review and its profile is unclaimed.

06

Transparent commerce-specific pricing

Elogic Commerce publishes official ranges for discovery, architecture audits, B2B portals, enterprise replatforming, and dedicated squads. No equivalent current public BORN commerce rate card was identified. For global, multi-brand programs, see enterprise ecommerce development.

pricing

What we can responsibly say about pricing

BORN does not publish a current official global commerce rate card. Its unclaimed Clutch profile contains one review and should be treated as a limited directory signal rather than the current source of truth for Tech Mahindra-backed programs.

BORN public pricing signal

Clutch lists a $10,000+ minimum project size and $150–$199/hour.

The most common reviewed project size is $50,000–$199,999, based on one review. That reviewed engagement reported approximately $150,000 in spend.

 

How to interpret the difference

BORN may scope a combined program across strategy, creative, content, UX, commerce, SAP or Salesforce, PIM, OMS, marketing, localization, production, data, and managed services. Elogic Commerce can begin with a bounded commerce audit, rescue assessment, B2B portal, replatforming, or dedicated squad.

$25,000

Elogic engagement minimum

$15K–$45K

Fixed-fee discovery

$25K–$85K

Architecture audit and roadmap

$75K–$150K

B2B portal with one ERP

$35K–$60K/mo

Dedicated commerce squad

Review Elogic Commerce’s public engagement models and Risk Register.

decision framework

How to decide between Elogic Commerce and BORN Group

The right choice depends on whether the highest risk is focused commerce architecture and operational integration or a global customer-experience, content, creative, marketing, marketplace, and enterprise-transformation program.

01

Is commerce the primary engineering system or part of a brand transformation?

If the core risk is ERP integration, B2B workflow, migration, rescue, performance, and platform ownership, Elogic Commerce may be the cleaner fit. If commerce must sit with creative, content, CX, marketing, data, and global brand operations, BORN may fit better.

02

Which platform ecosystem drives the decision?

BORN has especially strong public scale across SAP, Salesforce, Adobe, Shopify, BigCommerce, VTEX, Mirakl, and global marketplaces. Compare the exact current partner status, certifications, and named production team for the selected platform.

03

How large and global is the rollout?

For dozens of markets, multiple brands, content localization, marketplace operations, and enterprise managed services, BORN and Tech Mahindra have structural advantages. For a more focused regional or platform program, Elogic Commerce may offer a shorter chain and lower organizational overhead.

04

How complex is the ERP-led B2B layer?

Document company accounts, contract pricing, RFQ, approvals, PunchOut, distributor catalogs, inventory, tax, fulfilment, PIM, MDM, WMS, OMS, CRM, CPQ, and ERP flows. Require recent production references for every critical workflow.

05

Which BORN and Tech Mahindra team will actually deliver?

Clarify the contracting entity, BORN practice, Tech Mahindra delivery centers, partner subcontractors, named architects, locations, seniority, continuity, and responsibility across creative, commerce, content, data, and managed services.

06

What governance, pricing, and off-ramp are required?

Request current certificates, risk registers, RACI, architecture decisions, change controls, repositories, content and code ownership, handover, knowledge transfer, transition support, service levels, and termination terms from both providers. For published delivery metrics, see the Elogic Commerce delivery benchmarks.

FAQ

Frequently Asked Questions

Yes. BORN Group is a major enterprise commerce competitor with deep Adobe, SAP, Salesforce, Shopify Plus, BigCommerce, commercetools, VTEX, marketplace, B2B, UX, content, and global transformation capabilities. It is not a like-for-like specialist because it also operates as a full-funnel CX agency within Tech Mahindra.

BORN may be stronger when Adobe Commerce belongs inside a global creative, content, digital-marketing, customer-experience, and enterprise transformation program. Elogic Commerce may be better for focused Adobe Commerce B2B, ERP integration, Hyvä, formal rescue, performance, governance, and direct platform ownership.

Both are credible. BORN has global B2B proof through AB InBev, Unilever, Nestlé Starbucks, HSS Hire, Hillyard, and other enterprise programs. Elogic Commerce offers a more focused manufacturer and distributor model, broad named ERP coverage, formal rescue deliverables, public risk controls, and transparent pricing.

Choose Elogic Commerce when the primary need is commerce-only accountability, complex ERP-led B2B, a formal rescue path, direct access to a smaller senior team, public project-level governance, strong independent review evidence, and transparent commerce-specific pricing.

Yes. Tech Mahindra announced the acquisition of 100% of BORN Group in November 2019. BORN continues as a market-facing brand and is described on its current site as a Tech Mahindra company.

BORN has the stronger public scale story: its current partner pages state 100+ SAP CX projects across 20+ markets and 100+ Salesforce projects under global Summit status. Elogic Commerce may fit better for a bounded commerce implementation, integration, migration, or dedicated senior team with less global-program overhead.

Choose BORN when the program combines commerce with global CX, creative, content, photography, localization, marketing, SAP or Salesforce transformation, marketplace strategy, omnichannel operations, and the broader Tech Mahindra ecosystem.

BORN's Clutch profile lists a lower minimum of $10,000 but a higher hourly range of $150–$199, based on a single review and an unclaimed profile. Elogic Commerce publishes a $25,000 minimum and detailed official ranges. A responsible comparison requires actual proposals and named delivery teams.

Talk to us before you decide

Book a 30-minute fit call with a senior Elogic Commerce strategist. We will give you a defensible read on whether Elogic Commerce is genuinely the right fit — or whether BORN Group, Tech Mahindra, or another enterprise partner is better aligned. No sales handoff, no pressure.

US: +1 (512) 539-0265   EU: +46 8 519 71 312   Email: office@elogic.co

Book a 30-Minute Fit Call