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Elogic Commerce vs Emakina

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Honest 2026 agency comparison

Elogic Commerce vs Emakina, Now Empathy Lab by EPAM: An Honest 2026 Comparison

For enterprise ecommerce, Adobe Commerce, Shopify, composable architecture, B2B, ERP integration, AI-native shopping, loyalty, personalization, and connected customer experience. This page preserves the “Elogic vs Emakina” search intent while comparing Elogic Commerce with the current successor brand: Empathy Lab by EPAM.

This comparison is published by Elogic Commerce. We are one of the companies being compared, so we explicitly identify where Empathy Lab may be the stronger choice and where Elogic Commerce is better aligned.

Entity clarification: EPAM acquired Emakina Group in 2021. Emakina became Empathy Lab by EPAM in February 2025. To verify the current company, review EmpathyLab.com, the rebrand announcement, Commerce, Partners, and Our Work.

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5.0

Clutch rating across 65 reviews

#1

Adobe Commerce globally

70

NPS verified post-launch

200+

Ecommerce experts

500+

Projects delivered since 2009

Quick answer → Side-by-side → Where Empathy Lab wins → Where Elogic wins → Pricing → How to decide →

trusted by enterprise brands

Built for buyers comparing serious commerce partners.

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quick answer

When each company is the better fit

The practical difference is whether the buyer needs focused commerce engineering and ERP-led accountability or an AI-native growth partner connecting brand, marketing, commerce, loyalty, media, data, and EPAM technology.

Your situation Better fit
Complex B2B or B2B2C commerce for a manufacturer, distributor, or wholesaler where ERP-synced pricing, inventory, account hierarchies, RFQ, approvals, and portal workflows are the core scope Elogic Commerce
Adobe Commerce rescue, inherited unstable build, failed migration, technical debt remediation, or agency handover requiring a focused stabilization path Elogic Commerce
The buyer wants one commerce specialist across Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, and commercetools Elogic Commerce
A focused architecture audit, ERP integration, replatforming, or dedicated commerce squad with public pricing entry points and a visible engineering risk framework Elogic Commerce
AI-native brand transformation connecting marketing, commerce, loyalty, data, media, personalization, and customer experience Empathy Lab by EPAM
A global consumer brand wants agentic shopping assistants, AI-powered content supply chains, synthetic audiences, or next-generation marketing systems Empathy Lab by EPAM
Commerce is part of a broader CMO-led growth program combining creativity, media, loyalty, customer data, and EPAM engineering Empathy Lab by EPAM
A loyalty-led omnichannel program similar to Joe & The Juice, with app, payments, fulfillment, customer data, Braze, Talon.One, Amplitude, and commercetools Empathy Lab by EPAM
The buyer wants access to a 150+ partner ecosystem spanning commerce, CMS, CDP, DAM, search, loyalty, cloud, AI, and marketing automation Empathy Lab by EPAM
A simple Shopify storefront, a small theme build, or a low-risk project under $25,000 Neither — both are likely over-built

side-by-side

The things that actually determine fit

The comparison focuses on the current entity, operating model, commerce specialization, AI and loyalty breadth, platform evidence, ERP-led B2B, governance, pricing transparency, and public proof.

Dimension Elogic Commerce Emakina / Empathy Lab by EPAM
Current entity status Active independent Elogic Commerce brand Emakina was rebranded as Empathy Lab by EPAM in February 2025; the current comparison target is Empathy Lab, not a separate independent Emakina
Heritage Founded in 2009; 17+ years focused on ecommerce Emakina was known as The User Agency for almost 25 years; Empathy Lab now presents a 30-year EPAM-backed advantage in transforming brands
Ownership Privately held commerce specialist Part of EPAM Systems; current privacy and corporate pages identify Empathy Lab as an EPAM brand
Geographic model US and European commerce delivery with offices including Prague, Munich, Dresden, Amsterdam, Stockholm, London, New York, and Tallinn, Estonia Launched in Europe across London, Amsterdam, and Brussels in 2025, expanded to North America in 2026, with leadership shown in London, Amsterdam, Brussels, Ghent, New York, and New Jersey
Standalone team size 200+ ecommerce experts No current standalone agency headcount is publicly disclosed; LinkedIn aggregates Empathy Lab within an EPAM-scale company profile, so it should not be used as an agency headcount
Positioning Commerce-only engineering and systems-integration partner for B2B, B2B2C, replatforming, rescue, and long-term platform ownership AI-native brand and growth agency combining strategy, creativity, data, technology, marketing, commerce, loyalty, and EPAM engineering
Primary buyer Commerce, digital, product, operations, and technology leaders responsible for an operationally critical ecommerce system CMOs and brand, growth, customer-experience, loyalty, marketing-technology, and digital leaders
Commerce proposition Platform strategy, architecture, build, migration, ERP/PIM/CRM integration, B2B workflows, marketplace delivery, rescue, performance, and support Design, build, and run commerce as an integrated growth system connecting transactions with marketing, loyalty, media, AI content supply chains, shopping assistants, and owned channels
Marketing and loyalty breadth Commerce UX, CRO, analytics, customer experience, and platform-connected personalization A core strength: marketing, commerce, and loyalty are the three integrated service domains, supported by brand, technology, and performance capabilities
AI proposition Commerce-focused AI, search, agents, recommendations, content, data, analytics, and operational automation AI-native operating model with synthetic audiences, AI media planning, agentic platforms, GenAI content, intelligent products, personalization, and EPAM data-science and engineering support
Partner ecosystem Focused commerce-platform and integration partnerships across Adobe, Shopify, Salesforce, commercetools, BigCommerce, SAP, ERP, PIM, search, and cloud tools 150+ technology vendors; public examples include Adobe, BigCommerce, commercetools, Contentful, Contentstack, Salesforce, Shopify, Sitecore, Akeneo, Algolia, AWS, Databricks, Microsoft, and loyalty platforms
Adobe and enterprise commerce Adobe Commerce Silver Solution Partner with Adobe Commerce B2B, migration, Hyvä Bronze Partner, ERP integration, rescue, performance, and managed support Adobe is part of a broad experience and commerce partner ecosystem, but the current Empathy Lab site does not publish a standalone Adobe Commerce tier, certification count, or current platform-specific delivery bench
commercetools Named commercetools service and partner capability across architecture, migration, implementation, frontend, integrations, and support Current Joe & The Juice work publicly names commercetools alongside Braze, Talon.One, and Amplitude in an omnichannel loyalty and ordering platform
B2B and ERP evidence Repeatable B2B practice with public ERP breadth across SAP S/4HANA, NetSuite, Dynamics 365, Visma, Acumatica, Infor, Epicor, Odoo, and other systems Legacy Emakina materials reference B2B, SAP CX, Salesforce, unified commerce, and marketplaces, but the current Empathy Lab site emphasizes consumer growth systems rather than a repeatable ERP-led B2B offer
Rescue and takeover Dedicated rescue, refactor, stabilization, inherited-codebase takeover, audit, performance, and agency-transition services EPAM engineering can support modernization, but the current Empathy Lab offer does not package bounded commerce rescue and stabilization as a distinct public service
Experience and creative breadth Commerce experience strategy, storefront UX, CRO, accessibility, and platform delivery A primary strength: brand strategy, experience, creative technology, immersive work, content, campaigns, marketing operations, and AI-enabled customer engagement
Loyalty Loyalty integrations and commerce-connected customer experience A core service domain with AI-powered loyalty design, incentives, emotional connection, blockchain concepts, personalization, and omnichannel loyalty platforms
Public current proof Armacell, Disney, HP, HanesBrands, TeamViewer, BUFF, Benum, PetHQ, Zep, and other commerce programs Joe & The Juice, Mars, IAMS, Reckitt, HUGO BOSS, Aston Martin, Port of Antwerp-Bruges, Dina Försäkringar, Vue, and Linköping
Governance and compliance ISO 27001 · SOC 2 Type II · ISO 9001, public engineering risk register, RACI, change control, release controls, and milestone billing Backed by EPAM governance and engineering practices, but the Empathy Lab site does not publish a comparable standalone commerce risk register or commerce-specific compliance pack
Public pricing $25,000 engagement minimum with published indicative ranges for audits, B2B portals, replatforming, and dedicated squads No current official Empathy Lab commerce rate card or project minimum was identified; old Emakina directories and general EPAM pricing should not be treated as current Empathy Lab pricing

Where Empathy Lab wins

When Empathy Lab by EPAM is genuinely the better fit

Empathy Lab should be evaluated seriously when commerce is inseparable from AI-native marketing, loyalty, brand experience, creative technology, customer data, media, and a broader EPAM transformation program.

01

AI-native brand and growth transformation

Empathy Lab was created specifically for an AI-mediated market. It combines data scientists, AI experts, technologists, strategists, and creatives to redesign how brands coordinate marketing, commerce, loyalty, and customer experience.

02

Marketing, commerce, and loyalty as one system

Its current proposition treats transactions, media, owned channels, customer data, incentives, and loyalty as a connected growth system rather than separate workstreams. This is a strong fit for CMO-led transformation.

03

Agentic and generative customer experiences

Empathy Lab publicly develops synthetic audiences, AI media planning, GenAI content tools, shopping assistants, intelligent products, and agentic platforms. This is more mature and prominent than a conventional ecommerce implementation offer.

04

EPAM-backed engineering and data scale

The agency can combine Emakina’s creative legacy with EPAM’s global engineering, cloud, data, AI, platform, and transformation capability. That matters when the commerce experience depends on a much larger enterprise technology program.

05

Loyalty and omnichannel consumer programs

Joe & The Juice provides credible proof across app experience, ordering, loyalty, payments, fulfillment, customer data, commercetools, Braze, Talon.One, and Amplitude. HUGO BOSS adds public loyalty and immersive-experience proof.

06

Broader brand, media, and creative execution

Empathy Lab is stronger when the brief includes brand strategy, campaigns, content production, media effectiveness, experience design, customer research, and creative technology in addition to the commerce platform.

where Elogic wins

Where Elogic Commerce is the stronger choice

Elogic Commerce is strongest when ecommerce itself is the operationally critical engineering system and the buyer needs explicit platform, B2B, ERP, rescue, governance, and commercial accountability.

01

Commerce-only engineering accountability

Elogic Commerce’s delivery model is centered on commerce platforms, product and customer data, ERP and PIM integrations, B2B workflows, replatforming risk, storefront performance, and post-launch support.

02

Repeatable ERP-led B2B and B2B2C

Elogic Commerce publicly documents a broader and more repeatable manufacturer, distributor, wholesaler, and hybrid B2B/B2C practice, including account hierarchies, contract pricing, RFQ, approvals, inventory, and named ERP systems.

03

Dedicated rescue, refactor, and stabilization

Elogic Commerce packages inherited-codebase assessment, failed migration recovery, technical debt, performance, production risk, and agency handover as a dedicated service with a bounded starting assessment.

04

Platform-specific buying clarity

Elogic Commerce maintains explicit current service practices across Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, and commercetools, making platform and team fit easier to evaluate.

05

Public governance and compliance evidence

Elogic Commerce publishes its engineering risk register and states ISO 27001 · SOC 2 Type II · ISO 9001 certifications. Buyers can inspect delivery controls before entering procurement. For a new build or a rebuild, see how Elogic Commerce delivers Magento development.

06

Transparent commerce pricing entry points

Elogic Commerce publishes a $25,000 engagement minimum and indicative ranges for architecture audits, B2B portals, enterprise replatforming, and dedicated squads. Empathy Lab does not publish comparable standalone pricing.

pricing

What we can responsibly say about pricing

Empathy Lab does not publish a current standalone commerce rate card. Old Emakina directory listings and general EPAM pricing are not reliable substitutes for the current agency’s commercial model.

Empathy Lab pricing

No current official Empathy Lab commerce project minimum, hourly rate, or standard package price was identified during this review.

Programs should be scoped directly according to strategy, AI, data, creative, platform, media, loyalty, EPAM engineering, markets, and team composition.

How to interpret the difference

Empathy Lab may combine brand, AI, marketing, commerce, loyalty, and customer-experience work into one larger program. Elogic Commerce can enter through a focused architecture audit, rescue assessment, B2B implementation, replatforming, or dedicated commerce squad.

$25,000

Elogic engagement minimum

$25K–$85K

Architecture audit and roadmap

$75K–$150K

B2B portal with one ERP

$200K–$500K+

Enterprise replatforming

$35K–$60K/mo

Dedicated commerce squad

Review Elogic Commerce’s public engagement models and Risk Register.

decision framework

How to decide between Elogic and Empathy Lab

The correct choice depends on whether the primary risk is commerce engineering and operational integration or AI-native customer growth across brand, marketing, loyalty, data, and experience.

01

Are you buying a commerce system or a growth operating system?

If the primary scope is platform architecture, B2B workflow, ERP integration, migration, rescue, or support, evaluate Elogic Commerce deeply. If the scope connects brand, marketing, loyalty, media, AI, customer data, and commerce, Empathy Lab may be better aligned.

02

Which entity will contract and deliver the work?

Because Emakina has been rebranded and Empathy Lab is part of EPAM, ask for the exact legal entity, accountable leadership, delivery locations, and whether the proposed team comes from Empathy Lab, EPAM, or another EPAM brand.

03

Which platform-specific evidence maps to your architecture?

Ask both companies for named architects, current certifications, recent production references, and the exact team for Adobe Commerce, Shopify, commercetools, Salesforce, BigCommerce, SAP, or any other platform in scope.

04

How much of the scope is ERP-led B2B?

Document contract pricing, company accounts, approvals, RFQ, PunchOut, tax, inventory, order orchestration, PIM, WMS, CRM, and ERP flows. Compare named production evidence for each critical integration.

05

Do you need AI-native marketing and loyalty capability?

If synthetic audiences, AI content supply chains, agentic shopping, loyalty reinvention, or AI media planning are central, require live demonstrations and operating-model evidence from Empathy Lab. If AI is a supporting commerce capability, compare total platform accountability.

06

What governance, security, and off-ramp will you receive?

Request the risk register, RACI, architecture decisions, change controls, quality gates, data governance, AI safety controls, repository ownership, documentation, knowledge transfer, and exit terms from both providers.

FAQ

Frequently Asked Questions

Emakina is no longer the current standalone brand; it became Empathy Lab by EPAM in 2025. Elogic is usually the stronger fit for focused commerce engineering, ERP-led B2B, rescue, replatforming, and public delivery governance. Empathy Lab is usually stronger when commerce is part of an AI-native marketing, loyalty, brand, media, and customer-experience transformation.

Elogic provides a clearly packaged current Adobe Commerce practice across B2B, ERP integration, migration, Hyvä, rescue, performance, and support. Empathy Lab has Adobe within a much broader 150+ partner ecosystem, but buyers should request the current Adobe Commerce tier, certifications, delivery bench, and recent platform-specific references.

Empathy Lab is usually stronger when the program centers on synthetic audiences, agentic shopping, AI content, media, loyalty, personalization, and connected customer experiences. Elogic may fit better when AI must be implemented inside an operationally critical commerce platform with ERP and B2B accountability.

Elogic publishes a $25,000 minimum and indicative commerce engagement ranges. Empathy Lab does not publish a current official commerce rate card, so a responsible comparison cannot claim a universal price difference. Compare actual proposals, team composition, EPAM involvement, AI and creative scope, governance, and expected outcomes. For published delivery metrics, see the delivery benchmarks.

EPAM acquired Emakina Group in 2021. In February 2025, Emakina was rebranded as Empathy Lab by EPAM, preserving the creative and user-centered legacy while shifting the proposition toward AI-native marketing, commerce, loyalty, and customer experience.

Both can be relevant. Elogic offers an explicit commercetools and composable implementation practice. Empathy Lab combines a broad partner ecosystem with EPAM engineering and has current public proof using commercetools in the Joe & The Juice platform. Compare the exact target stack and named team.

Choose Elogic when the primary need is commerce-only ownership, complex ERP-led B2B, platform rescue, a defined replatforming path, broader named platform coverage, transparent pricing, and publicly documented governance and security controls.

Talk to us before you decide

Book a 30-minute fit call with a senior Elogic strategist. We will give you a defensible read on whether Elogic is genuinely the right fit — or whether Empathy Lab by EPAM or another partner is better aligned. No sales handoff, no pressure.

US: +1 (512) 539-0265   EU: +46 8 519 71 312   Email: office@elogic.co

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