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Elogic Commerce vs R/GA

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Honest 2026 agency comparison

Elogic Commerce vs R/GA: An Honest 2026 Comparison

For enterprise commerce engineering, luxury and DTC experience, B2B, ERP integration, product design, mobile, CRM, loyalty, AI applications, campaigns, platform rescue, and long-term operations. This is an asymmetric comparison: Elogic Commerce is a focused commerce engineering specialist, while R/GA is an independent global creative innovation company.

Current entity: R/GA returned to independence in March 2025 through a privately held partnership between its global management and Truelink Capital, after 23 years as part of IPG.

This comparison is published by Elogic Commerce. We are one of the companies being compared, so we explicitly identify where R/GA may be the stronger choice and where Elogic Commerce is better aligned.

To verify R/GA’s current positioning, review About R/GA, Services, Work, Intelligent Commerce Research, Global Offices, and R/GA on Clutch.

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5.0

Clutch rating across 56 reviews

#1

Adobe Commerce globally

70

NPS verified post-launch

200+

Ecommerce experts

500+

Projects delivered since 2009

Quick answer → Side-by-side → Where R/GA wins → Where Elogic wins → Pricing → How to decide →

trusted by enterprise brands

Built for buyers comparing very different commerce partners.

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quick answer

When each company is the better fit

R/GA is stronger when commerce is a brand, experience, product, CRM, loyalty, content, or AI-design challenge. Elogic Commerce is stronger when commerce is an operational engineering system requiring a recognized platform, complex ERP-led B2B, migration, rescue, support, security, and direct technical ownership.

Your situation Better fit
Complex B2B or B2B2C commerce where the primary risk is ERP integration, contract pricing, company accounts, RFQ, approvals, PunchOut, inventory, migration, production stability, or platform rescue Elogic Commerce
Platform selection remains open across Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, and commercetools Elogic Commerce
A failed or inherited platform needs a bounded fixed-fee rescue assessment with code, deployment, integration, security, and performance reviews plus a 30/60/90-day stabilization roadmap Elogic Commerce
Procurement requires ISO 27001, ISO 9001, SOC 2 Type II, a public engineering risk register, RACI, release controls, transparent commerce pricing, and explicit handover terms Elogic Commerce
A global luxury, fashion, retail, telecom, technology, or consumer brand wants commerce experience, brand systems, product design, content, CRM, loyalty, and campaign work under one agency R/GA
The central challenge is differentiating a DTC or omnichannel experience through storytelling, interaction design, personalization, mobile products, physical-digital retail, and conversion-oriented experience design R/GA
The buyer wants an independent global creative innovation company with nine current markets, AI system design, brand-led product development, and access to R/GA Ventures R/GA
The program centers on intelligent commerce, agentic discovery, machine-readable product content, AI interfaces, brand AI tools, and next-generation customer relationships R/GA
A company needs CRM strategy, lifecycle marketing, loyalty, segmentation, personalized communications, and a design system alongside its commerce experience R/GA
A contained platform implementation, extension build, maintenance contract, or ERP integration below $25,000 Neither is an obvious default — validate a smaller platform specialist

side-by-side

The things that actually determine fit

The comparison focuses on current ownership, service model, platform accountability, DTC and B2B fit, product design, CRM, AI, global delivery, rescue, support, governance, independent proof, and pricing.

Dimension Elogic Commerce R/GA
Current entity Independent Elogic Commerce brand Independent privately held creative innovation company owned through a partnership between R/GA management and Truelink Capital since March 2025
Company history Founded in 2009 Founded in 1977 and repeatedly reinvented from computer-assisted filmmaking to digital products, brand, experience, commerce, CRM, and AI
Current leadership Commerce-focused executive and delivery leadership Robin Forbes is Global CEO; Tiffany Rolfe is Chair and Global Chief Creative Officer; Nick Coronges is Global Chief Technology Officer
Organization size 200+ ecommerce experts No exact current official headcount is published; the current Clutch profile is stale and still describes the former IPG structure and 2,000+ employee era
Current office network US and European offices with broader multi-country commerce delivery Nine current official markets: Argentina, Australia, Brazil, Germany, Indonesia, Japan, Singapore, United Kingdom, and United States
Positioning Commerce-only engineering and systems-integration specialist Independent creative innovation company designing intelligent brand systems across brand, product and experience, campaigns and content, CRM and relationships, AI, commerce, and ventures
Primary buyer Commerce, product, operations, digital, and technology leaders responsible for an operationally critical ecommerce platform Global brand, experience, product, marketing, CRM, loyalty, innovation, design, technology, and customer-experience leaders
Commerce proposition Architecture, implementation, migration, ERP/PIM/CRM integration, B2B workflows, marketplaces, rescue, optimization, and support Commerce strategy and design, omnichannel experience, product strategy, product design and development, web and platform solutions, mobile products, personalization, CRM, loyalty, content, and AI-enabled experience
Primary commerce model Recognized enterprise platform implementation and long-term engineering ownership Brand-led DTC and omnichannel experience design, customer relationship design, product innovation, adaptive commerce, and physical-digital interaction
Explicit platform matrix Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, and commercetools The current official site does not publish an equivalent packaged-platform implementation matrix or current partner-tier directory across major commerce platforms
Adobe Commerce Dedicated Adobe Commerce service, Adobe partner status, B2B, ERP integration, Hyvä, migration, rescue, performance, and managed support Adobe tools appear in AI and creative workflows, but no current dedicated Adobe Commerce implementation practice or partner tier was identified on the reviewed site
Shopify Dedicated Shopify Plus engineering, B2B, internationalization, migration, integrations, and support Shopify appears in intelligent-commerce events and historical connected-commerce initiatives, but no current packaged Shopify Plus implementation service or tier was identified
Salesforce Commerce Dedicated B2C and B2B Commerce Cloud implementation, migration, integration, and team-extension service Strong CRM and relationship design, but no equivalent current Salesforce Commerce Cloud implementation practice was identified on the reviewed site
SAP Commerce and commercetools Dedicated current SAP Commerce Cloud and commercetools services No equivalent current dedicated SAP Commerce Cloud or commercetools service page was identified
B2B and ERP-led commerce Repeatable manufacturer, distributor, and wholesaler specialization with contract pricing, accounts, RFQ, approvals, PunchOut, inventory, and named ERP integrations R/GA can design complex products and platforms, but the current public commerce proposition is not organized around ERP-led B2B implementation, named ERP systems, or operational wholesale workflows
DTC, luxury, and brand-led commerce Strong commerce UX and international DTC delivery within a wider engineering practice A defining strength through Moncler, Stone Island, United Colors of Benetton, Levi's, Nike, Timberland, Sephora, and other brand-led experience programs
Product and experience design Commerce UX, journey design, accessibility, design systems, CRO, and storefront architecture A core global capability spanning product strategy, product design, service design, design systems, mobile products, web platforms, prototyping, physical-digital retail, and product development
CRM, loyalty, and lifecycle CRM and marketing-stack integrations within a technology-led commerce engagement A dedicated global practice spanning CRM strategy, segmentation, lifecycle marketing, customer journeys, loyalty, engagement programs, personalization, and scalable CRM design systems
Campaigns and content Not positioned as a global advertising, influencer, media, or content-production agency A major current practice covering campaign design systems, global content production, social and influencer activation, omnichannel marketing, media, and creative optimization
AI and intelligent commerce Commerce-focused AI for search, agents, recommendations, content, analytics, and operational workflows A major strategic direction covering AI application design, multimodal and agentic applications, AI content studios, custom brand AI tools, AI consulting, Addition, and adaptive commerce research
Venture and innovation ecosystem Commerce consulting and architecture without a separate global venture-studio practice R/GA Ventures offers venture consulting, innovation exchanges, emerging-technology scouting, pilots, innovation studios, and product incubation
Named commerce proof Enterprise B2B, retail, DTC, platform, integration, and rescue case studies Moncler reported +72% conversion, 450,000 new members, and +17% new visitors; additional commerce and retail work includes Stone Island, Benetton, Verizon MyPlan, Nike retail, Timberland, TaDa, Zig, and current Levi's work
Rescue and stabilization Dedicated fixed-fee rescue service with explicit code, deployment, integration, security, performance, and roadmap deliverables Experience and platform strategy, design, build, and optimization are credible, but no equivalent current commerce-rescue product with public fixed deliverables and pricing was identified
Managed support and platform operations L2/L3 engineering, maintenance, upgrades, optimization, performance, incident response, and dedicated squads The current site emphasizes design, delivery, CRM, campaigns, products, and innovation rather than a packaged commerce maintenance, SLA, and L2/L3 support proposition
Security and public governance ISO 27001, ISO 9001, SOC 2 Type II, secure SDLC, public risk register, RACI, release controls, and documented change management Enterprise client delivery and technology capability are evident, but no equivalent current public R/GA ISO/SOC package, commerce risk register, RACI, support controls, or rate card was identified
Independent review proof 5.0 across 56 Clutch reviews at research time The current Clutch profile is unclaimed and not yet reviewed
Public pricing $25,000 minimum with official ranges for discovery, architecture audits, B2B portals, replatforming, and dedicated squads Clutch lists a $5,000 minimum and $100–$149/hour, but the same profile is stale, still references IPG ownership, and should not be treated as a current official R/GA rate card
Named client signals Armacell, Disney, HP, HanesBrands, TeamViewer, BUFF, Benum, PetHQ, Zep, and other enterprise and B2B programs Google, Nike, Samsung, Moncler, Stone Island, Verizon, Levi's, L'Oréal, Sephora, Timberland, Benetton, Heineken, and other global brands

Where R/GA wins

When R/GA is genuinely the better fit

R/GA deserves serious consideration when the program is driven by brand differentiation, product and experience design, luxury DTC, CRM, loyalty, content, physical-digital interaction, AI applications, or global innovation.

01

Brand-led luxury and DTC commerce

R/GA is the stronger choice when the commerce experience itself must become a distinctive expression of the brand. Moncler, Stone Island, Benetton, Levi’s, Nike, and Timberland demonstrate exceptional product, interaction, storytelling, and design-system capability.

02

Product design and physical-digital experience

The agency can connect websites, mobile products, retail environments, AR, personalization, product configurators, services, and campaigns through one coherent experience and brand operating system.

03

CRM, loyalty, and relationship design

R/GA has a dedicated practice for lifecycle marketing, segmentation, customer journeys, loyalty, personalized communication, engagement programs, and scalable CRM design systems. Samsung’s public case spans four-plus years, 76 campaigns, and more than 1,000 assets per year.

04

AI-native brand and commerce experience

R/GA’s current strategy centers on intelligent brand systems, AI applications, multimodal and agentic interfaces, custom brand models, AI content, predictive expression, and adaptive commerce. The Addition acquisition deepens system-design and engineering capability.

05

Global creative innovation network

Nine current markets across the Americas, EMEA, and APAC support global brand programs, localization, regional creative leadership, product design, campaigns, CRM, and technology work.

06

Venture, pilot, and emerging-technology programs

R/GA Ventures can source emerging technology, run innovation studios, structure pilots, incubate products, and connect enterprises with startup ecosystems — a capability outside Elogic Commerce’s core operating model.

where Elogic wins

Where Elogic Commerce is the stronger choice

Elogic Commerce is strongest when ecommerce itself is the operationally critical engineering system and the buyer needs an explicit platform matrix, ERP-led B2B, formal rescue, production support, public controls, transparent pricing, and direct senior accountability.

01

Recognized commerce-platform accountability

Elogic Commerce publishes a clear current implementation matrix across Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, and commercetools, with platform-specific architecture, migration, integration, and support.

02

ERP-led B2B and B2B2C

Elogic Commerce’s offer is organized around manufacturers, distributors, and wholesalers with public workflows for contract pricing, company accounts, RFQ, approvals, PunchOut, inventory, ordering, PIM, WMS, OMS, CRM, and named ERP systems.

03

Formal rescue, refactor, and stabilization

Elogic Commerce productizes inherited-platform rescue with a fixed-fee assessment, code and deployment review, integration risk register, security and performance baselines, and a 30/60/90-day stabilization roadmap.

04

Long-term platform engineering and support

Elogic Commerce provides upgrades, maintenance, performance, release ownership, L2/L3 engineering, incident response, dedicated squads, and post-launch technical accountability rather than primarily experience and campaign delivery.

05

Procurement-ready governance and compliance

Elogic Commerce publishes ISO 27001, ISO 9001, SOC 2 Type II, milestone logic, RACI, change controls, release controls, handover requirements, and a public commerce engineering risk register.

06

Transparent pricing and independent review depth

Elogic Commerce publishes official engagement ranges and has a current 5.0 Clutch score across 56 reviews. R/GA does not publish a current official commerce rate card, and its Clutch profile has no reviews and materially stale ownership data.

pricing

What we can responsibly say about pricing

R/GA does not publish a current official commerce price card. Its unclaimed Clutch profile is not yet reviewed and still describes the former IPG ownership and older global headcount.

R/GA directory signal

Clutch lists a $5,000+ minimum project size and $100–$149/hour.

The profile has no reviews and is materially stale: it still describes R/GA as part of IPG and cites the old 2,000+ employee structure. Do not treat these fields as a current official rate card.

 

How to interpret the difference

R/GA may scope strategy, brand, UX, product, development, content, CRM, loyalty, campaigns, AI, production, and global rollout. Elogic Commerce publishes bounded engineering scopes for discovery, architecture, rescue, B2B, replatforming, integrations, and dedicated squads.

$25K

Elogic engagement minimum

$15K–$45K

Fixed-fee discovery

$25K–$85K

Architecture audit and roadmap

$75K–$150K

B2B portal with one ERP

$35K–$60K/mo

Dedicated commerce squad

Review Elogic Commerce’s engagement models and Risk Register.

decision framework

How to decide between Elogic Commerce and R/GA

The right choice depends on whether the highest risk is operational commerce architecture and integration or differentiated customer experience, brand expression, CRM, loyalty, product design, and AI-enabled interaction.

01

Is the central problem differentiation or operational commerce complexity?

Choose R/GA when the greatest risk is an undifferentiated brand, fragmented customer journey, weak DTC experience, poor loyalty, or outdated product interaction. Choose Elogic Commerce when the greatest risk is ERP integration, B2B workflow, migration, platform stability, or production ownership.

02

Who owns the commerce platform implementation?

Ask R/GA whether it will design, build, integrate, and operate the selected platform directly or partner with another systems integrator. Clarify responsibility for architecture, backend engineering, ERP, QA, DevOps, security, launch, and support.

03

Which evidence matches the actual project?

For R/GA, request recent work on the exact platform, region, commerce model, and technical scope. For Elogic Commerce, validate the proposed platform engineers, ERP patterns, rescue artifacts, support model, and relevant B2B or DTC references.

04

How much CRM, content, campaign, and loyalty work is included?

R/GA may be structurally stronger when the scope includes brand, campaigns, content, CRM, loyalty, media, and experience. Elogic Commerce may be more efficient when those capabilities are already covered and the gap is commerce engineering.

05

What current delivery team and office will own the work?

R/GA operates across nine current markets. Compare named strategists, designers, technologists, developers, producers, CRM specialists, locations, continuity, seniority, time-zone overlap, and any external implementation partners.

06

What governance, pricing, and off-ramp are required?

Request current certificates, risk registers, RACI, architecture decisions, repositories, code and design-system ownership, documentation, transition support, support SLAs, subcontractor terms, and termination rights from both providers.

FAQ

Frequently Asked Questions

R/GA is a situational enterprise commerce competitor rather than a close platform-engineering peer. It competes strongly for DTC, luxury, retail, product-design, omnichannel, CRM, loyalty, AI, and brand-led commerce programs. Elogic Commerce competes more directly for platform implementation, ERP-led B2B, migration, rescue, and support.

R/GA is generally the stronger choice when the priority is world-class product and experience design, brand storytelling, luxury DTC, mobile, physical-digital retail, CRM, loyalty, campaigns, and AI-enabled interactions. Elogic Commerce is stronger when design must be tied to platform architecture, ERP workflows, migration, and ongoing engineering ownership.

Elogic Commerce is the clearer fit for manufacturers, distributors, and wholesalers with contract pricing, company accounts, RFQ, approvals, PunchOut, inventory, PIM, OMS, WMS, CRM, and ERP requirements. R/GA may be valuable as an experience-design partner around a B2B transformation, but its current public offer is not organized around ERP-led B2B delivery.

Choose Elogic Commerce when the primary need is a recognized commerce platform, complex ERP-led B2B, migration, formal rescue, L2/L3 support, production ownership, procurement-ready governance, transparent pricing, and a large body of current independent reviews.

No. In March 2025, R/GA returned to independence through a privately held partnership between its global management and Truelink Capital after 23 years within IPG.

Elogic Commerce publishes dedicated current services for six enterprise commerce platforms. R/GA's current site presents commerce design, web and platform solutions, and product development, but does not expose an equivalent platform-by-platform implementation and support matrix. Buyers should confirm whether R/GA would use an implementation partner.

Choose R/GA when the program is primarily about brand differentiation, luxury or retail experience, product design, mobile, physical-digital journeys, CRM, loyalty, content, campaigns, AI interfaces, or venture and innovation programs.

R/GA's stale Clutch profile lists a lower $5,000 minimum and $100–$149/hour, but it has no reviews and still describes the former IPG structure. Elogic Commerce publishes a $25,000 minimum and detailed official commerce ranges. Compare current proposals, named teams, platform responsibilities, creative scope, implementation partners, and long-term support.

Talk to us before you decide

Book a 30-minute fit call with a senior Elogic Commerce strategist. We will give you a defensible read on whether Elogic Commerce is genuinely the right fit — or whether R/GA, a creative experience partner, or another platform specialist is better aligned. No sales handoff, no pressure.

US: +1 (512) 539-0265   EU: +46 8 519 71 312   Email: office@elogic.co

Book a 30-Minute Fit Call