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Elogic Commerce vs Wunderman Thompson

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Honest 2026 agency comparison

Elogic Commerce vs Wunderman Thompson Commerce, Now VML: An Honest 2026 Comparison

For enterprise ecommerce, Adobe Commerce, Salesforce Commerce, Shopify, SAP, B2B, ERP integration, omnichannel retail, creative commerce, CRM, content, AI, and global transformation. This page preserves the legacy Wunderman Thompson Commerce search intent while comparing Elogic with the current organization: VML Commerce and WPP Enterprise Solutions.

Current entity: Wunderman Thompson Commerce is no longer a separate market-facing brand. Wunderman Thompson and VMLY&R were unified into VML, effective January 1, 2024.

 

This comparison is published by Elogic Commerce. We clearly identify where VML may be the stronger choice and where Elogic is better aligned.

Verify the current organization through the merger announcement, VML Commerce, Enterprise Solutions, Enterprise Partners, and Commerce Work.

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5.0

Clutch rating across 56 reviews

#1

Adobe Commerce globally

70

NPS verified post-launch

200+

Ecommerce experts

500+

Projects delivered since 2009

Quick answer → Side-by-side → Where VML wins → Where Elogic wins → Pricing → How to decide →

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Built for buyers comparing serious commerce partners.

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quick answer

When each company is the better fit

Focused commerce engineering and ERP-led accountability versus a global creative, CX, commerce, media, content, consulting, and technology-transformation network.

Your situation Better fit
Complex B2B or B2B2C commerce for a manufacturer, distributor, or wholesaler where ERP-synced pricing, inventory, account hierarchies, RFQ, approvals, and portal workflows are the primary scope Elogic Commerce
Adobe Commerce rescue, failed migration, inherited unstable build, technical debt remediation, or agency handover requiring a defined stabilization path Elogic Commerce
Mid-market enterprise program where the buyer wants direct senior access, commerce-only accountability, and less global-network overhead Elogic Commerce
Focused architecture audit, ERP integration, replatforming, or dedicated commerce squad with public pricing and a visible engineering risk framework Elogic Commerce
Global transformation connecting brand experience, customer experience, creative commerce, media, loyalty, CRM, content, data, AI, and enterprise platforms VML Commerce / Enterprise Solutions
Large Salesforce program spanning Commerce Cloud, Marketing Cloud, Data Cloud, Agentforce, Loyalty, Service, MuleSoft, and multiple markets VML Commerce / Enterprise Solutions
Enterprise Adobe program combining Adobe Commerce, AEM, content supply chain, personalization, analytics, creative, and media capabilities VML Commerce / Enterprise Solutions
Global retail, grocery, restaurant, or consumer-brand program coordinating platforms, fulfilment, stores, apps, retail media, content, and creative commerce VML Commerce / Enterprise Solutions
A multinational wants one WPP relationship for consulting, CX, CRM, content transformation, commerce, technology modernization, and AI operating models VML Commerce / Enterprise Solutions
A simple Shopify storefront, small theme build, or low-risk project under $25,000 Neither — both are likely over-built

side-by-side

The things that actually determine fit

Current entity, scale, platforms, transformation breadth, ERP-led B2B, creative commerce, CX, AI, governance, pricing transparency, and production proof.

Dimension Elogic Commerce VML Commerce / WPP Enterprise Solutions
Current entity Active independent Elogic Commerce brand Wunderman Thompson Commerce is no longer a standalone brand. Its capabilities now operate within VML Commerce and the broader WPP Enterprise Solutions organization
Brand change No material rebrand affecting the comparison Wunderman Thompson and VMLY&R were unified into VML, effective January 1, 2024
Ownership Privately held commerce specialist Part of WPP; VML combines brand experience, customer experience, commerce, technology, creative, media, and WPP Open
Overall scale 200+ ecommerce experts 26,000 people, 150+ offices, and 50+ markets on the current global site
Commerce scale Commerce-only organization with 500+ delivered ecommerce projects 5,000+ commerce practitioners across CPG, DTC, technology, creative commerce, retail, marketplaces, and enterprise platforms
Enterprise Solutions scale Focused senior commerce teams and dedicated squads Access to 12,000+ experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX across 40+ markets
Positioning Commerce engineering and systems-integration partner for B2B, B2B2C, replatforming, rescue, and platform ownership Global creative and transformation company connecting BX, CX, commerce, technology transformation, consulting, content, media, and AI
Primary buyer Commerce, digital, product, operations, and technology leaders responsible for an operationally critical ecommerce system Global brand, marketing, CX, commerce, CRM, content, media, and enterprise-transformation leaders
Commerce proposition Architecture, implementation, migration, ERP/PIM/CRM integration, B2B workflows, marketplaces, rescue, optimization, and support Creative commerce, DTC, B2B, marketplaces, retail media, omnichannel, enterprise platforms, content, technology, and performance marketing
Platform breadth Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, and commercetools Current materials reference Adobe, SAP, Salesforce, Shopify, BigCommerce, commercetools, Sitecore, HCL, Acquia, Microsoft, AWS, Google, and Braze
Salesforce Focused Commerce Cloud implementation, migration, integrations, composable delivery, and engineering teams Top-10 global Salesforce partner with 1,000+ certified experts, 2,500+ implementations, 15 years of partnership, five Partner of the Year recognitions, and delivery across 64 markets
Adobe Adobe Silver Solution Partner with Adobe Commerce B2B, migration, ERP integration, Hyvä, rescue, performance, and support Broad Adobe Experience Cloud and Adobe Commerce capability; public proof includes Xbox Design Lab and Ford, while current tier and certification claims require a final live check
Shopify Strategic Shopify Plus Partner with B2B, DTC, internationalization, integration, replatforming, and custom engineering Shopify is a named strategic Enterprise Solutions partner with current migration and enterprise-commerce content; a simple public global bench count was not identified
B2B and ERP proof Repeatable B2B practice with named ERP breadth across SAP S/4HANA, NetSuite, Dynamics 365, Visma, Acumatica, Infor, Epicor, Odoo, and other systems Credible enterprise proof includes United Rentals, Univar, H Mart with SAP ERP, Salesforce B2B programs, and broader B2B transformation capability
Rescue and takeover Dedicated rescue, refactor, stabilization, audit, performance, inherited-codebase takeover, and agency transition Large modernization, managed services, optimization, and legacy transformation capability, but a bounded commerce-rescue offer is less prominent
Creative commerce and media Commerce UX, CRO, storefront experience, analytics, and platform delivery Major strength across award-winning creative commerce, social commerce, marketplaces, retail media, digital shelf, content, performance marketing, and WPP media
CX and CRM Platform-connected customer experience, personalization, loyalty integration, analytics, and optimization Global CX, CRM, loyalty, personalization, content transformation, data, and digital-product capability inside the same organization
AI and transformation Commerce-focused AI for search, agents, recommendations, content, data, analytics, and operations WPP Open, AI operating models, enterprise modernization, agentic commerce, content supply chains, clean rooms, Agentforce, Adobe AI, and technology transformation
Public scale proof 500+ projects, 200+ experts, NPS 70, and focused commerce cases Current VML materials state 500+ platforms built and more than $29B generated annually for clients; treat these as VML-reported metrics and recheck
Governance and compliance ISO 27001, ISO 9001, SOC 2 Type II, public risk register, RACI, change control, release controls, and milestone billing Enterprise-scale governance, cloud, data, security, and managed-services capability; request the exact commerce risk register, RACI, security evidence, and accountable team
Public pricing $25,000 engagement minimum with published ranges for audits, B2B portals, replatforming, and squads No current official global VML Commerce or WPP Enterprise Solutions rate card was identified; local profiles and legacy Wunderman Thompson data are not reliable proxies
Named public work Armacell, Disney, HP, HanesBrands, TeamViewer, BUFF, Benum, PetHQ, Zep, and other commerce programs Sainsbury's, Xbox Design Lab, KFC, United Rentals, Ford, H Mart, Univar, Microsoft, Coca-Cola, Nestlé, Selfridges, and Shell

Where Merkle wins

When VML Commerce and Enterprise Solutions
is genuinely the better fit

VML fits when commerce is inseparable from global brand experience, CX, creative, media, CRM, content, retail media, platforms, and AI-enabled marketing operations.

01

Global brand, CX, and commerce integration

VML can combine brand strategy, customer experience, creative, platforms, data, content, media, and commerce across 26,000 people and 50+ markets.

02

Enterprise platform and transformation scale

WPP Enterprise Solutions gives VML access to 12,000+ experts across engineering, commerce, consulting, CRM, CX, and content transformation.

03

Salesforce ecosystem breadth

VML spans Commerce, Sales, Service, Marketing, Data Cloud, Loyalty, Agentforce, MuleSoft, and Einstein AI, supported by 1,000+ certified experts and 2,500+ implementations.

04

Creative commerce, retail media, and marketplaces

VML is stronger when success depends on digital shelf, retail media, social commerce, marketplace operations, creative campaigns, content, and performance marketing.

05

Large global retail and ordering platforms

Sainsbury’s, KFC, Xbox Design Lab, H Mart, and other public work demonstrate multi-market platforms, fulfilment, stores, apps, localization, and very large transaction volumes.

06

WPP Open and AI-enabled marketing transformation

VML can connect WPP Open, content supply chains, clean rooms, Adobe and Salesforce AI, agentic commerce, personalization, analytics, creative production, and media.

where Elogic wins

Where Elogic Commerce is the stronger choice

Elogic fits when ecommerce is the operationally critical engineering system and the buyer needs explicit platform, B2B, ERP, rescue, governance, and commercial accountability.

01

Focused commerce engineering accountability

Elogic is organized around commerce platforms, product and customer data, ERP and PIM integrations, B2B workflows, migration risk, performance, and support.

02

Repeatable ERP-led B2B and B2B2C

Elogic offers a smaller repeatable specialist model for manufacturers, distributors, wholesalers, and hybrid B2B/B2C companies with clearly packaged integration patterns.

03

Dedicated rescue, refactor, and stabilization

Elogic packages inherited-codebase assessment, failed migration recovery, technical debt, performance, production risk, and agency handover as a dedicated service.

04

Platform-specific buying clarity

Elogic publishes explicit current services for Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, and commercetools.

05

Direct access to a shorter senior delivery chain

Buyers work with named commerce architects, leads, engineers, integration specialists, QA, and accountable squads without coordinating across a 26,000-person network.

06

Transparent pricing and public governance

Elogic publishes a $25,000 minimum, engagement ranges, ISO and SOC 2 evidence, and a detailed engineering risk register.

pricing

What we can responsibly say about pricing

VML does not publish a current official global commerce rate card. Local profiles and legacy Wunderman Thompson data do not reliably represent a VML Commerce or WPP Enterprise Solutions engagement.

VML pricing

No current official global VML Commerce or WPP Enterprise Solutions minimum, hourly rate, or standard package was identified.

Programs should be scoped according to markets, platforms, transformation scope, creative and media involvement, WPP entities, delivery locations, and managed services.

 

How to interpret the difference

VML may combine consulting, creative, content, CRM, CX, media, AI, platforms, and commerce. Elogic can begin with a focused audit, rescue assessment, B2B implementation, replatforming, or dedicated squad.

$25K

Elogic engagement minimum

$25K–$85K

Architecture audit and roadmap

$75K–$150K

B2B portal with one ERP

$200K–$500K+

Enterprise replatforming

$35K–$60K/mo

Dedicated commerce squad

Review Elogic’s public engagement models and Risk Register.

decision framework

How to decide between Elogic and VML

The right choice depends on whether the program needs focused commerce ownership or a global connected-brand and enterprise-transformation model.

01

Are you buying a commerce platform or a connected brand transformation?

If the primary risk is architecture, ERP integration, B2B workflow, migration, rescue, or support, evaluate Elogic. If the roadmap also includes brand, creative, media, CRM, loyalty, content, and AI, VML may fit better.

02

Which VML entity and team will actually deliver?

Clarify whether delivery sits with VML Commerce, WPP Enterprise Solutions, a regional VML office, a Center of Excellence, or another WPP unit. Request named accountable leaders and delivery locations.

03

Which platform-specific proof maps to your stack?

Ask both companies for current certifications, named architects, recent references, and production teams for Adobe Commerce, Shopify, Salesforce, SAP, BigCommerce, commercetools, or other platforms.

04

How deep is the ERP-led B2B scope?

Map contract pricing, company accounts, RFQ, approvals, PunchOut, tax, inventory, order orchestration, PIM, WMS, CRM, CPQ, and ERP flows.

05

Which network capabilities are genuinely required?

Specify whether retail media, WPP Open, creative production, content transformation, CRM, loyalty, consulting, or global media activation must be part of the same engagement.

06

What governance, pricing, and off-ramp will you receive?

Request the risk register, RACI, security evidence, change controls, quality gates, repository ownership, documentation, knowledge transfer, transition support, and exit terms.

FAQ

Frequently Asked Questions

No. Wunderman Thompson and VMLY&R were unified into VML, effective January 1, 2024. The former commerce capabilities now sit within VML Commerce and WPP Enterprise Solutions.

VML is stronger when Adobe Commerce is part of a broad Experience Cloud, content, personalization, creative, media, and global CX program. Elogic may fit better for focused Adobe Commerce B2B, ERP integration, Hyvä, migration, rescue, performance, and support.

Both have relevant proof. VML can support very large global B2B programs. Elogic is often easier to evaluate for a focused ERP-led build because its offer is organized around named ERP systems, bounded assessments, and transparent pricing.

Choose Elogic when the primary need is commerce-only accountability, rescue or replatforming, complex ERP-led B2B, direct access to a smaller senior team, public governance controls, and transparent commercial entry points.

Elogic is usually stronger for focused engineering, ERP-led B2B, rescue, replatforming, and direct platform ownership. VML is usually stronger when commerce is part of a global brand, CX, creative, media, CRM, content, and technology transformation.

VML has the broader global Salesforce ecosystem with 1,000+ certified experts and 2,500+ implementations. Elogic may fit better for a focused Commerce Cloud implementation, migration, integration, or dedicated engineering team.

Choose VML when the program combines commerce with brand, creative, CX, CRM, loyalty, content transformation, retail media, performance marketing, enterprise platforms, AI, and the wider WPP ecosystem.

Elogic publishes a $25,000 minimum and indicative commerce ranges. VML does not publish a current official global commerce rate card, so local profiles and legacy pricing cannot support a universal comparison.

Talk to us before you decide

Book a 30-minute fit call with a senior Elogic strategist. We will give you a defensible read on whether Elogic is the right fit — or whether VML Commerce, WPP Enterprise Solutions, or another partner is better aligned.

US: +1 (512) 539-0265   EU: +46 8 519 71 312   Email: office@elogic.co

Book a 30-Minute Fit Call