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Home > Projects > Armacell

Armacell

B2B Self-Service Portal with
Complex Fulfillment

Industry

Industrial Insulation & Construction Materials

Country

Luxembourg

Platform

Adobe Commerce Enterprise

Timeline

June 2025 — ongoing

Regions launched

Singapore and Thailand (upcoming Spain and India)

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About Armacell

A Luxembourg-based global manufacturer of insulation foams and engineered materials, launching a B2B self-service portal to streamline ordering and scale across new markets.

Armacell, a Luxembourg-based global manufacturer of insulation foams and engineered materials, delivers solutions that make buildings safer and more energy-efficient.
To bring the same efficiency to its digital operations, the company partnered with Elogic Commerce to build a scalable B2B self-service portal on Adobe Commerce Enterprise, aligning regional workflows and integrating with SAP and PIM systems.
Within the first months of collaboration, Armacell saw tangible improvements, including a fivefold reduction in approval delays and a 40% decrease in manual order processing.

Armacell’s digital goals and growth priorities

For Armacell, digitizing the ordering process was a strategic step toward scaling in APAC and beyond. As a result of a collaborative session between Elogic and Armacell, we’ve outlined clear objectives that would bring efficiency, accuracy, and consistency to every stage of the order lifecycle:

Enable self-service ordering

Provide customers and sales reps with a straightforward portal to manage orders without delays.

Reduce manual processing

Automate approval and validation steps to eliminate bottlenecks and accelerate fulfillment.

Align regional teams

Unify APAC workflows under one system to simplify collaboration and prepare for future rollouts.

Integrate with core systems

Sync SAP 4Hana and the custom PIM for real-time accuracy across data, pricing, and stock.

Support complex orders

Handle bulk requests and technical assemblies through a streamlined, user-friendly interface.

Challenges defining Armacell’s digital roadmap

Transforming Armacell’s ordering process meant more than lifting their catalog online. The project was defined by complex requirements that demanded tailored solutions, both technically and operationally. Together with Armacell, we’ve identified the following hurdles that shaped the roadmap.

Ordering workflows tied to ERP logic

Bulk orders required a custom checkout that mirrored ERP-driven steps like total validation and approval before fulfillment.

Complex fulfillment scenarios

Orders span multiple warehouses and partial shipments with varying lead times, requiring real-time stock visibility.

Product complexity at scale

Rouped and configurable Gitems with engineering-specific attributes had to be presented clearly for construction professionals.

Heavy system dependencies

Tight SAP 4Hana and PIM integrations were essential to avoid data silos and ensure accuracy in customer, order, and product flows.

User experience expectations

A design aligned with Armacell’s brand had to remain practical for engineering and procurement teams managing intricate orders.

How we turned those challenges into a roadmap for success

We approached Armacell’s project as a digital transformation journey, not a one-off implementation. From the start, our focus was to design a solution that would untangle complex B2B workflows, support regional growth, and deliver a user experience strong enough to win over both customers and internal sales teams.

Key technologies:

  • Adobe Commerce Enterprise (Magento 2.4.x)
  • SAP 4Hana

Custom online ordering experience

The first task was rethinking the ordering flow. Standard ecommerce checkouts weren’t designed for the bulk orders Armacell processes daily. 

We built a tailored experience that mirrored ERP logic, introducing steps for total amount validation and order confirmation before fulfillment. This gave internal teams assurance of accuracy and gave customers a smooth, predictable way to manage large orders.

Complex fulfillment scenarios

With warehouses spread across regions, fulfillment required more than a one-size-fits-all approach. 

We enabled multiple and partial shipments, backed by real-time stock visibility across inventory locations. This meant orders could be split, tracked, and delivered without delays, no matter how complicated the logistics.

Custom product structure

Armacell’s catalog was anything but simple. Products came with engineering-specific attributes, grouped assemblies, and highly configurable options. 

We created advanced product detail pages and mapped attributes directly from the PIM, ensuring engineers and procurement teams could configure products precisely while avoiding errors.

Seamless system integrations

Behind the portal, SAP 4Hana and the custom PIM had to stay in perfect sync. We integrated customer data, custom entities like “Building Projects,” order creation, approval workflows, and real-time updates on fulfillment, pricing, and inventory. 

The PIM handled product content and attribute sync, creating a single source of truth across regions.

Design implementation

Finally, we wrapped everything in a responsive design aligned with Armacell’s brand. The UX was optimized for B2B ease-of-use, with engineering and procurement teams in mind, so functionality and clarity always came before visual excess.

Results of the first
regional roll

The first deployments in Singapore and Thailand marked a decisive step toward Armacell’s digital transformation. Each launch brought functional improvements that streamlined operations and set the foundation for global scalability.

  • Unified ordering workflows

    Regional teams now follow a consistent digital process for placing, reviewing, and fulfilling orders

  • Automated order validation and approval

    Reduced manual steps by 40%, improving accuracy and shortening turnaround times by 5x

  • Real-time data synchronization

    Live updates across SAP and PIM keep pricing, inventory, and fulfillment information aligned

  • Centralized platform

    IT, logistics, and sales teams collaborate within one integrated system, removing redundant communication loops

  • ERP-aligned checkout

    Bulk and configurable orders now follow structured validation steps tailored to Armacell’s internal logic

  • Scalable architecture

    The system is built for expansion, with Spain and India next in line

From operational gains to business
value for Armacell

The first rollouts quickly translated into tangible business outcomes across regions:

Operational efficiency

Automation replaced repetitive validation work and accelerated fulfillment, allowing sales teams to focus on strategic customer relationships and revenue-generating opportunities.

Cross-team collaboration

Shared real-time data brought IT, logistics, and sales onto a single platform, improving coordination, reducing duplication, and minimizing regional delays.

Customer empowerment

Reliable visibility into stock, pricing, and order status improved accuracy and responsiveness, strengthening customer confidence and long-term loyalty.

Long-term scalability

Backed by Elogic’s ongoing partnership, Armacell now has a digital ecosystem ready for global expansion, deeper automation, and sustained operational consistency.

Armacell’s upcoming
digital milestones

Armacell’s digital roadmap is already defined, with clear priorities for the next phase. We will continue driving these initiatives, ensuring the portal scales smoothly while supporting Armacell’s long-term growth.

1

Expand deployment to India, Spain, and gradually into Europe and the Americas

2

Automate more SAP workflows and enrich PIM data flows

3

Integrate analytics dashboards to track purchasing behavior and trends

4

Enable advanced roles and permissions tailored for enterprise clients

Building success stories, one portal at a time

Armacell has streamlined ordering, aligned teams across regions, and built a foundation for global expansion with Elogic’s expertise. Your business can achieve the same. Let’s create a digital strategy that simplifies operations, empowers teams, and drives growth. Partner with Elogic to turn challenges into measurable wins.

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