A Luxembourg-based global manufacturer of insulation foams and engineered materials, launching a B2B self-service portal to streamline ordering and scale across new markets.
Armacell, a Luxembourg-based global manufacturer of insulation foams and engineered materials, delivers solutions that make buildings safer and more energy-efficient.
To bring the same efficiency to its digital operations, the company partnered with Elogic Commerce to build a scalable B2B self-service portal on Adobe Commerce Enterprise, aligning regional workflows and integrating with SAP and PIM systems.
Within the first months of collaboration, Armacell saw tangible improvements, including a fivefold reduction in approval delays and a 40% decrease in manual order processing.
For Armacell, digitizing the ordering process was a strategic step toward scaling in APAC and beyond. As a result of a collaborative session between Elogic and Armacell, we’ve outlined clear objectives that would bring efficiency, accuracy, and consistency to every stage of the order lifecycle:
Transforming Armacell’s ordering process meant more than lifting their catalog online. The project was defined by complex requirements that demanded tailored solutions, both technically and operationally. Together with Armacell, we’ve identified the following hurdles that shaped the roadmap.
Bulk orders required a custom checkout that mirrored ERP-driven steps like total validation and approval before fulfillment.
Orders span multiple warehouses and partial shipments with varying lead times, requiring real-time stock visibility.
Rouped and configurable Gitems with engineering-specific attributes had to be presented clearly for construction professionals.
Tight SAP 4Hana and PIM integrations were essential to avoid data silos and ensure accuracy in customer, order, and product flows.
A design aligned with Armacell’s brand had to remain practical for engineering and procurement teams managing intricate orders.
We approached Armacell’s project as a digital transformation journey, not a one-off implementation. From the start, our focus was to design a solution that would untangle complex B2B workflows, support regional growth, and deliver a user experience strong enough to win over both customers and internal sales teams.
The first task was rethinking the ordering flow. Standard ecommerce checkouts weren’t designed for the bulk orders Armacell processes daily.
We built a tailored experience that mirrored ERP logic, introducing steps for total amount validation and order confirmation before fulfillment. This gave internal teams assurance of accuracy and gave customers a smooth, predictable way to manage large orders.
With warehouses spread across regions, fulfillment required more than a one-size-fits-all approach.
We enabled multiple and partial shipments, backed by real-time stock visibility across inventory locations. This meant orders could be split, tracked, and delivered without delays, no matter how complicated the logistics.
Armacell’s catalog was anything but simple. Products came with engineering-specific attributes, grouped assemblies, and highly configurable options.
We created advanced product detail pages and mapped attributes directly from the PIM, ensuring engineers and procurement teams could configure products precisely while avoiding errors.
Behind the portal, SAP 4Hana and the custom PIM had to stay in perfect sync. We integrated customer data, custom entities like “Building Projects,” order creation, approval workflows, and real-time updates on fulfillment, pricing, and inventory.
The PIM handled product content and attribute sync, creating a single source of truth across regions.
Finally, we wrapped everything in a responsive design aligned with Armacell’s brand. The UX was optimized for B2B ease-of-use, with engineering and procurement teams in mind, so functionality and clarity always came before visual excess.
The first deployments in Singapore and Thailand marked a decisive step toward Armacell’s digital transformation. Each launch brought functional improvements that streamlined operations and set the foundation for global scalability.
The first rollouts quickly translated into tangible business outcomes across regions:
Automation replaced repetitive validation work and accelerated fulfillment, allowing sales teams to focus on strategic customer relationships and revenue-generating opportunities.
Shared real-time data brought IT, logistics, and sales onto a single platform, improving coordination, reducing duplication, and minimizing regional delays.
Reliable visibility into stock, pricing, and order status improved accuracy and responsiveness, strengthening customer confidence and long-term loyalty.
Backed by Elogic’s ongoing partnership, Armacell now has a digital ecosystem ready for global expansion, deeper automation, and sustained operational consistency.
Armacell’s digital roadmap is already defined, with clear priorities for the next phase. We will continue driving these initiatives, ensuring the portal scales smoothly while supporting Armacell’s long-term growth.
Armacell is one of Elogic’s strongest proof assets for B2B customer portal development, ecommerce systems integration, Adobe Commerce development, and manufacturing ecommerce. The project combines B2B self-service portal workflows, structured validation logic, and regional rollout on Adobe Commerce Enterprise.
For buyers comparing agencies, this case should also support Elogic’s top B2B ecommerce development companies page and its B2B ecommerce consulting page.
Armacell has streamlined ordering, aligned teams across regions, and built a foundation for global expansion with Elogic’s expertise. Your business can achieve the same. Let’s create a digital strategy that simplifies operations, empowers teams, and drives growth. Partner with Elogic to turn challenges into measurable wins.
