What is Shopify B2B?

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Shopify B2B is the set of native wholesale and business-selling features built into Shopify (available on the Plus plan), letting merchants sell to other businesses alongside, or instead of, direct-to-consumer. It brings core B2B mechanics — company profiles, customer-specific catalogs and pricing, payment terms, and dedicated wholesale storefronts — into Shopify’s standard admin, without the separate wholesale channel earlier versions required.

Shopify’s B2B feature set covers the essentials most merchants need to start selling wholesale:

• Companies and locations — business customers with multiple buyers and ship-to locations
• Customer-specific catalogs and price lists — tailored products and pricing per company
• Payment terms —  net terms (e.g. Net 30) and B2B-appropriate checkout (customizable via checkout extensibility)
• Buyer permissions — control over who in a company can place or manage orders

Shopify B2B’s main strength is speed and simplicity. For merchants who want to launch wholesale quickly, sell both B2C and B2B from one platform, and keep operations lightweight, it’s a fast, low-maintenance route with Shopify’s well-known ease of use. It fits brands and distributors whose B2B rules are relatively standard and whose catalog and pricing complexity is moderate — a large and growing share of businesses.

For operations with heavier requirements — real-time pricing driven from an ERP, deep multi-tier account hierarchies, sophisticated quoting or CPQ, highly customized workflows — a more deeply extensible platform like Adobe Commerce (Magento) may be the better fit. Neither is universally “better”: the right platform depends on how far a business’s actual B2B rules deviate from what native features handle. The practical answer comes from mapping requirements first, then matching them to the platform — Shopify B2B for speed and simplicity, Adobe Commerce for depth and control, and the scoping judgment to know which a given business needs.