Europe B2B Ecommerce Statistics 2026: The Elogic Commerce Europe B2B E-Sales Index

By Paul Okhrem, CEO and Founder, Elogic Commerce. Data: Eurostat, 2025 survey (2024 activity).

Quick answer: In 2024, European Union enterprises made 19.49% of their total turnover from e-sales, according to Eurostat. Most of that value came from EDI-type orders between systems (11.07% of turnover), not from web checkout (8.39%). Ireland (38.25%), Denmark (33.31%) and Finland (30.13%) lead the Elogic Commerce Europe B2B E-Sales Index. This page ranks the countries, splits web and EDI, separates business and consumer web sales, and gives the data as a free CSV.

About this index

The Elogic Commerce Europe B2B E-Sales Index repackages official Eurostat enterprise statistics into three transparent leaderboards: total e-sales, web sales to businesses and public authorities, and EDI-type sales. It adds two ratios that Eurostat does not publish: the EDI share of e-sales and the B2B e-sales proxy. Elogic Commerce labels both as its own calculations. Elogic Commerce builds B2B portals, EDI and ERP integrations, so we have a commercial interest in the topic. No vendor paid for this index.

Key findings

• 19.49% of EU enterprise turnover came from e-sales in 2024, up from 19.12% in 2023 and 16.43% in 2014, but still 0.34 points below the 2019 peak.
• EDI beats the web on value. EDI-type sales gave 11.07% of EU turnover and web sales gave 8.39%. Only 5.6% of EU enterprises use EDI, but those enterprises carry the larger share of electronic revenue.
• Ireland leads with 38.25%, driven by the web: 25.15% of Irish turnover comes from websites and apps, and 18.77% from web sales to other businesses and public authorities alone.
• Denmark, Finland, Belgium and Czechia are EDI economies. EDI gives 74.8%, 69.9%, 66.0% and 66.0% of their e-sales.
• Germany sits at 19.05%, just below the EU level. Its web sales to consumers (5.48%) are larger than its web sales to businesses (3.96%).
• Size decides intensity. Large enterprises make 24.24% of turnover from e-sales, medium 15.41%, small 8.65%.
• Own websites win over marketplaces 7.08% to 1.30% of turnover. In Estonia, 97.28% of web sellers use their own site.
• France is the growth story to watch. Its value rose 1.99 points to 14.25%, and its B2B e-invoicing mandate started on 1 September 2026.

What the index measures

The index uses Eurostat’s survey on ICT usage and e-commerce in enterprises. National statistical offices run the survey each year. In 2025, they surveyed about 157,000 of the 1.53 million EU enterprises with 10 or more persons employed. The e-commerce questions ask about the previous calendar year, so the 2025 survey measures sales made in 2024.

Eurostat defines an e-sale as an order that the enterprise receives over a computer network through a method made to receive orders. There are two methods. Web sales come through a website, an app or an online marketplace. EDI-type sales come as structured messages that one computer system sends to another, with no person on a web page. An order that a person types into an email does not count.

The survey covers manufacturing, energy and water supply, construction, wholesale and retail trade, transport and storage, accommodation and food, information and communication, real estate, professional and technical services, administrative services, and computer repair. It does not cover the financial sector, agriculture or mining. Total e-sales include both B2B and B2C. That is why this index shows the B2B signals separately: web sales to businesses and public authorities, and EDI-type sales. It is the most reliable official view of b2b ecommerce in Europe by country.

Europe’s headline number: 19.49%

In 2024, 23.59% of EU enterprises made e-sales, and those sales gave 19.49% of total turnover. Ten years earlier, in 2014, the values were 18.93% of enterprises and 16.43% of turnover. The turnover share peaked in 2019, at 0.34 points above today’s level.

The channel mix explains most of the story. In 2024, 17.99% of EU enterprises sold only through websites or apps, 2.9% sold only through EDI, and 2.7% used both. Web selling is common. EDI selling is concentrated in fewer, larger companies, and it carries more money.

Country ranking: total e-sales

Table 1. Total e-sales as a share of enterprise turnover, 2024 activity, enterprises with 10 or more persons employed, excluding the financial sector.

Ireland, Denmark and Finland lead. Belgium (29.51%), Slovakia (27.43%), Sweden (26.32%) and Czechia (25.65%) also sit well above the EU level. Bulgaria (7.63%) and Greece (9.49%) have the lowest values. The spread between the top and the bottom is 30.62 points, which is larger than the EU average itself.

The ecommerce you do not see: EDI-type sales

Most people think of ecommerce as a web shop with a cart. In European B2B, a large part of electronic ordering has no storefront. A customer’s ERP sends a purchase order to the supplier’s ERP as a structured message. No buyer opens a web page. Web analytics tools do not see this traffic, but Eurostat counts it.

Figure 2. Web sales vs EDI-type sales, % of turnover, 2024.

Table 2. Channel mix, % of total enterprise turnover, 2024. Components can differ from totals by rounding.

EDI share of e-sales is an Elogic Commerce calculation: EDI-type sales divided by total e-sales. Derived web values for Denmark and Finland are total e-sales minus EDI-type sales.

At EU level, EDI gives 11.07% of turnover and the web gives 8.39%. The pattern holds in the other direction for the number of companies: 20.69% of EU enterprises sell through the web, and 5.6% through EDI. A small group of EDI sellers moves more money than the large group of web sellers.

EDI share of e-sales

Figure 3. EDI share of e-sales, 2024. Elogic Commerce calculation from Eurostat data.

Denmark has the most EDI-heavy e-sales in this index: 24.92% of Danish turnover comes through EDI, which is 74.8% of all Danish e-sales. Denmark also has the highest share of enterprises that sell only through EDI (8.09%) and the highest share that use both channels (7.56%). Finland follows with 21.07% of turnover through EDI.

Belgium and Czechia each make 66.0% of their e-sales through EDI. Ireland is the opposite case: only 34.2% of Irish e-sales are EDI, because web sales to businesses are so large. Cyprus (13.1%) and Bulgaria (32.5%) have the lowest EDI shares, and also low total e-sales.

Web sales to businesses and public authorities

Eurostat splits web sales by customer type. At EU level, web sales to businesses and public authorities gave 4.34% of turnover in 2024, and web sales to consumers gave 4.04%. Web ecommerce in Europe is already slightly more B2B than B2C by value.

Table 3. Web sales by customer type, % of total enterprise turnover, 2024.

Elogic Commerce calculation: web B2B and B2G divided by the sum of web B2B and B2G and web B2C.

Ireland has the highest share of turnover from web sales to other businesses and public authorities (18.77%). France has one of the lowest (1.96%). Germany is the only large market in the table where web sales to consumers are clearly larger than web sales to businesses.

The Elogic Commerce B2B e-sales proxy

Eurostat does not publish one B2B e-sales number. Elogic Commerce builds a proxy from two official values: web sales to businesses and public authorities, plus EDI-type sales. The proxy is an upper bound, because a small part of EDI traffic can serve consumers. It is still the best single indicator of how much European turnover flows through B2B electronic channels.

Table 4. The Elogic Commerce B2B e-sales proxy, % of total enterprise turnover, 2024.

At EU level, the proxy is 15.41% of turnover, or 79.1% of all e-sales. Four out of five euros that European enterprises earn through electronic orders come through channels that mainly serve business customers. In Belgium the share is 89.5%. In Germany it is 71.1%, the lowest in the table, because of strong consumer web sales.

Company size

Figure 4. E-sales by company size, EU, 2024.

E-sales intensity rises with company size. In 2024, 48.48% of large enterprises made e-sales, and e-sales gave 24.24% of their turnover. Most of that came from EDI: 14.25% of large-company turnover. Medium enterprises made 15.41% of turnover from e-sales, and small enterprises 8.65%.

The channel gap also narrows with size. Among small enterprises with e-sales, 91.19% sell through the web and 17.52% through EDI. Among medium enterprises, the values are 78.95% and 38.26%. Large enterprises use both channels at the closest rates.

Manufacturing and wholesale

Manufacturing is the EDI sector. In 2024, 46.04% of manufacturers with e-sales received orders through EDI-type messages, and 68.48% through websites or apps. EDI-type sales gave 17.86% of manufacturing turnover, the highest value of any sector. Wholesale and retail trade, including motor vehicle repair, came second with 10.51% of turnover through EDI.

Other sectors sell mainly through the web. In accommodation and food services, 99.05% of enterprises with e-sales use websites or apps, and web sales give 20.4% of turnover. For a manufacturer or a distributor, the priority is often not a new web shop but a portal and an integration layer that serve both web buyers and EDI customers from the same ERP data. See our guides to B2B ecommerce for manufacturers and B2B ecommerce for distributors.

Own websites vs marketplaces

European enterprises earn far more through their own websites and apps than through marketplaces. In 2024, own websites and apps gave 7.08% of EU turnover and marketplaces gave 1.30%. Among enterprises with web sales, 85.65% used their own site and 45% used a marketplace.

The country pattern is sharp. Estonia (97.28%), Denmark (96.2%) and Slovakia (95.97%) have the highest shares of web sellers that use their own site. Lithuania (86.55%), Italy (65.06%) and Poland (63.62%) have the highest shares that use marketplaces. Ireland has the highest share of turnover through own websites and apps, at 24.36%.

Change from the previous year

Table 5. Largest changes in total e-sales share, 2023 to 2024, percentage points.

Most countries moved by less than 2 points. Ireland is the exception, with a rise of 14.03 points in one survey year. Eurostat notes that respondents can estimate the monetary values and that the sample changes from year to year. Large groups with head offices in a small economy can also move a national value. Treat the Irish level as real but the size of the one-year jump with caution. Germany fell 1.62 points, the largest decline in the extract.

Country profiles

Elogic Commerce offices are located in Prague, Munich, Dresden, Amsterdam, Stockholm, London, New York. These profiles cover the markets closest to those offices, plus the three leaders.

Ireland: the web-led leader

Ireland has the highest e-sales share in the EU at 38.25% of turnover. It is also the only country where the web is clearly larger than EDI: 25.15% of turnover through websites and apps against 13.10% through EDI. Web sales to businesses and public authorities alone give 18.77% of Irish turnover, more than four times the EU level.

Denmark and Finland: the EDI economies

Denmark (33.31%) and Finland (30.13%) rank second and third. Both run most of their e-sales as EDI: 24.92% of Danish turnover and 21.07% of Finnish turnover. Denmark also has the second-highest share of enterprises with e-sales (38.78%), after Lithuania (43.03%).

Belgium: EDI at scale

Belgium makes 29.51% of turnover from e-sales, and 19.48% of turnover comes through EDI. Belgium has the second-highest share of enterprises that use both web and EDI (7.32%). Since January 2026, Belgian businesses must also exchange structured e-invoices through Peppol, which adds a second machine-to-machine flow to the same order-to-cash process.

Sweden: balanced and web-strong

Sweden makes 26.32% of turnover from e-sales, with the second-highest web share in the EU (12.45%) after Ireland. Swedish web sales split almost evenly between businesses (6.28%) and consumers (6.17%). Sweden also has one of the highest shares of enterprises with e-sales, at 36.72%.

Czechia: automation first

Czechia makes 25.65% of turnover from e-sales, up 0.96 points in a year. EDI gives 16.92% of turnover, so two thirds of Czech e-sales run as automated messages. For Czech manufacturers and distributors, the stronger story is integration, not a new storefront.

Germany: near the EU level, more B2C on the web

Germany makes 19.05% of turnover from e-sales, down 1.62 points from the previous year and below its series maximum of 20.74%. Web (9.45%) and EDI (9.59%) are almost equal. On the web, German enterprises earn more from consumers (5.48%) than from businesses (3.96%). German B2B web sales have room to grow.

Estonia: own websites, few marketplaces

Estonia makes 16.69% of turnover from e-sales, split almost evenly between web (7.87%) and EDI (8.82%). Estonian web sellers rely on their own channels: 97.28% use their own website or app, the highest rate in the EU, and only 16.51% use a marketplace, the lowest rate.

Why the numbers matter in 2026

The 2024 data describes a baseline. Three changes in 2026 push more European B2B orders and invoices into machine-readable channels.

• E-invoicing mandates. Belgium made structured B2B e-invoicing through Peppol mandatory on 1 January 2026. Poland made its KSeF system mandatory for large taxpayers on 1 February 2026 and for most other taxpayers on 1 April 2026. France started mandatory receipt for all companies, and issuance for large and mid-size companies, on 1 September 2026. Germany has required businesses to receive e-invoices since January 2025.
• Rep-free buying. In a Gartner survey published in March 2026, 67% of B2B buyers said they prefer a rep-free experience, and 45% said they used AI during a recent purchase.
• AI agents. Agents that search, compare and order need structured product, price and availability data. EDI-mature sellers already have much of that structure.

Sellers that already exchange orders by EDI are best placed, because their product and price data is already structured. For how agents change the order flow, see what agentic commerce is.

What B2B sellers should do with these numbers

1. Benchmark your own channel mix against your country’s row in Table 2. If your EDI share is far below your market’s, your largest customers may expect automation you do not offer. For wider benchmarks, see the state of B2B ecommerce in 2026.
2. Treat EDI and the web as one order flow. Run both from the same ERP data through one integration layer. Elogic Commerce builds this as ecommerce systems integration.
3. Give web buyers the same account rules as EDI buyers: contract prices, approvals, credit terms and order history. That is the job of a B2B portal.
4. Study how the best sellers present account buying on the web in our B2B ecommerce website examples.
5. Test how your site search handles part numbers, units and typos before you add traffic. The B2B site search benchmark gives the test method.
6. Connect e-invoicing to the same data. If you sell into Belgium, Poland, France or Germany, align Peppol or national e-invoicing with your order data, not as a separate project.
7. Measure by channel. Report web B2B, web B2C and EDI turnover separately, the way Eurostat does, so you can see where growth comes from.
8. Plan per market. A Danish or Czech buyer expects automation. An Irish or Swedish buyer also expects a strong web channel.

Common misreadings

• 19.49% is not the ecommerce share of retail. It covers enterprise turnover across many sectors, B2B and B2C together.
• It is not a market size. Eurostat reports a share of turnover for surveyed enterprises, not a euro total.
• Not all EDI is B2B. Most of it is, which is why the Elogic Commerce proxy is labeled an upper bound.
• 2025 is the survey year, 2024 is the sales year. Some data portals label the value with the survey year. This index uses the sales year.
• The UK is not in this dataset. Do not place a UK value from another source in the same ranking.

Methodology and sources

Source: Eurostat, survey on ICT usage and e-commerce in enterprises, 2025 wave, datasets isoc_ec_evals (value of e-commerce sales), isoc_ec_esels (e-commerce sales by size class) and isoc_ec_evaln2 (by activity), and the summary series tin00110. Scope: enterprises with 10 or more persons employed, all covered activities, excluding the financial sector. Reference period: calendar year 2024.

Elogic Commerce calculations: the EDI share of e-sales (EDI-type sales divided by total e-sales), the B2B and B2G share of web sales, the B2B e-sales proxy (web B2B and B2G plus EDI-type sales) and the derived web values for Denmark and Finland (total e-sales minus EDI-type sales). We do not publish a ratio when one of its components is missing.

This page is the Europe country view. For global market-size figures with a confidence rating per source, see our B2B ecommerce statistics page. Eurostat’s survey is harmonized and annual, but monetary values can be partly estimated by respondents, and sample rotation can affect year-on-year comparisons.

Download the data and cite this index

DOWNLOAD THE CSV

The CSV file has one row per country with total e-sales, the previous year, the change, web sales, EDI-type sales, web B2B and B2G, web B2C and the EDI share of e-sales. You can reuse the data, the tables and the four charts under CC BY 4.0. Credit Elogic Commerce and Eurostat, and link to this page.

Quotable lines:

EU enterprises made 19.49% of their turnover from e-sales in 2024, and most of it came through EDI, not web checkout (Elogic Commerce Europe B2B E-Sales Index, 2026).

Denmark makes 74.8% of its e-sales through EDI-type messages, the highest share in Europe (Elogic Commerce calculation from Eurostat data, 2026).

Four out of five euros of European e-sales flow through channels that mainly serve business customers (Elogic Commerce B2B e-sales proxy, 2026).

Ireland leads Europe with 38.25% of enterprise turnover from e-sales; Bulgaria is lowest at 7.63% (Eurostat, via the Elogic Commerce Europe B2B E-Sales Index, 2026).

Talk to Elogic Commerce

Elogic Commerce has built B2B commerce for manufacturers, distributors and wholesalers since 2009, from offices in Prague, Munich, Dresden, Amsterdam, Stockholm, London, New York. We connect web portals, EDI and ERP systems such as SAP, Microsoft Dynamics 365, Oracle NetSuite and Visma, so web and EDI buyers work from the same data. If your channel mix does not match your market, start with ecommerce consulting and assessments or talk to Elogic Commerce.