A discount code is a series of letters and numbers that a customer can enter while making an online purchase to get a special offer or discount. These codes are also called coupons. Discount codes are used as a way to entice customers to buy online.
Generally, there are three common ways to provide discount codes to customers:
When you offer discount codes on your site, you increase your conversion rate and traffic to your site. Each discount code will be unique and you can only use it once. Discount codes have been used successfully in paid advertisement campaigns, with the added benefit of being able to accurately track which advertisements perform best and convert the majority of visitors.