What is Google Analytics?

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Google Analytics Statistics is a free website traffic analytics service from Google. It provides detailed data on all visitors, displaying information about the region, operating system, provider, traffic source, and other important parameters. Reports in Google Analytics consist of two types of data: parameters and metrics.

According to Google Analytics, parameters are attributes of your data. For example, the “City Name” parameter specifies the city from which the user visits your site. The “Page” parameter is the URL of the page that this user viewed. Metrics are quantitative indicators. For example, the Pages / Sessions metric shows the average number of pages viewed per session.

Parameters and metrics will help you better understand the target audience and its behavior on the site: who are your customers, what their interests are, through which channels they visit your website, etc. After analyzing this data, you can adjust your goals and marketing budget.

Google’s Script is installed on the owner’s site, which automatically tracks all conversions. The system starts recording actions and movements as soon as the visitor enters any page of the website. Direct transitions and visits from search platforms, social networks, advertising services, and other sources are considered.

All data is sent to Google servers, where it is processed and organized into a single database. After a while, it appears in your control panel, where you can track your marketing results.

Collecting statistics on Google provides great opportunities for site owners. Let’s highlight the main: 

• Analytical tools (complete traffic summaries, custom variables, traffic visualization, employee sharing support, API tools, etc ) 
• Content analysis (statistics of all pages of a website, the analysis of the speed of loading, tracking of events) 
• Mobile data analysis (evaluation of the effectiveness of mobile ads, analysis of applications, statistics of conversions from mobile devices) 
• Analysis of social activity (the influence of social networks and user transitions, detailed statistics of material reposts, commercial benefit)
• Conversion analysis (detailed statistics for goals and conversions, sales optimization, tracking the effectiveness of advertising campaigns, visualization of conversions on the site)
• Advertising analysis (a tool for analyzing and comparing different advertising sources, improving marketing effectiveness, and integrating with AdWords)

How to install Google Analytics

1. Register or login at www.google.com/analytics/.
2. Click “Set up for free” and create an account.
3. Enter an account name. This is usually the domain of the project. 
4. Specify what you are connecting the Google Analytics counter – website or mobile application.
5. Enter the website name,  the resource URL, select an industry from the drop-down list, and set the main time zone in which you work.
6. Activate all checkboxes, accept the terms of service agreement, and complete the procedure.
7. The service will display the Google Analytics counter code, which must be copied and installed on the site in the footer or in the page header between the tags. 
8. If you work with CMS systems, use specialized plug-ins. To install the code, simply enter the counter ID.

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