What is Google Analytics?
Google Analytics Statistics is a free website traffic analytics service from Google. It provides detailed data on all visitors, displaying information about the region, operating system, provider, traffic source, and other important parameters. Reports in Google Analytics consist of two types of data: parameters and metrics.
According to Google Analytics, parameters are attributes of your data. For example, the “City Name” parameter specifies the city from which the user visits your site. The “Page” parameter is the URL of the page that this user viewed. Metrics are quantitative indicators. For example, the Pages / Sessions metric shows the average number of pages viewed per session.
Parameters and metrics will help you better understand the target audience and its behavior on the site: who are your customers, what their interests are, through which channels they visit your website, etc. After analyzing this data, you can adjust your goals and marketing budget.
Google’s Script is installed on the owner’s site, which automatically tracks all conversions. The system starts recording actions and movements as soon as the visitor enters any page of the website. Direct transitions and visits from search platforms, social networks, advertising services, and other sources are considered.
All data is sent to Google servers, where it is processed and organized into a single database. After a while, it appears in your control panel, where you can track your marketing results.
Collecting statistics on Google provides great opportunities for site owners. Let’s highlight the main:
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