Lead nurturing is the process of interacting with potential customers. It consists of creating content for each stage of the sales funnel in order to close the deal.
Customers are like children. They mostly accept the parents’ worldview. At birth, the child is completely helpless and does not know anything. Parents tell their children how to live. What is good and what is bad. Through school, books, games, films, and the Internet, children get to know the world, and this is how their worldview is formed. To do lead nurturing you need to do the same with your clients. You should make a “school for your clients” where you tell them how to live.
To “prepare” potential customers for a purchase, it is important to listen to their needs and provide the information that will help them solve their problems with the help of your company’s services.