Term

What is Lead Nurturing?

2 MIN READ

Lead Nurturing

Lead nurturing is the process of interacting with potential customers. It consists of creating content for each stage of the sales funnel in order to close the deal.

Customers are like children. They mostly accept the parents’ worldview. At birth, the child is completely helpless and does not know anything. Parents tell their children how to live. What is good and what is bad. Through school, books, games, films, and the Internet, children get to know the world, and this is how their worldview is formed. To do lead nurturing you need to do the same with your clients. You should make a “school for your clients” where you tell them how to live.

To “prepare” potential customers for a purchase, it is important to listen to their needs and provide the information that will help them solve their problems with the help of your company’s services. 

The benefits of lead nurturing: 

  • More sales for less cost
  • Business performance improvement
  • Reputation building
  • Maintaining and increasing engagement
  • Upsell, and cross-sell opportunities identification.

Steps to create a lead nurturing strategy: 

  • – Create your buyer persona
  • – Build a customer base
  • – Outline your buyers’ journey
  • – Score your leads 
  • – Create targeted content for each stage in your buyers’ journey
  • – Follow up leads with automated campaigns
  • – Combine different marketing channels.