Term

What is PPC?

3 MIN READ

PPC

PPC (pay per click) is a model of online advertising payment in which the advertiser pays for clicks on the advertisement. It is a way of buying visits to your site, rather than trying to get visits organically.

Search engine advertising is one of the most popular forms of PPC. When a web user searches for a keyword that is related to your business, advertisers place a bid for your ad placement in a search engine’s sponsored links. For instance, if we bid on the keyword “Magento,” our ad might show up in the very top spot of the Google results page.

Every time visitors click on our ad and it refers them to our website, we have to pay a fee to the search engine. But these costs are reasonable. When PPC is working correctly, we pay $5 for a click, but the click results in a $500 sale, then we’ve made a tremendous profit.

It’s very important to build a successful PPC campaign: research and select the right keywords, organize keywords you found into structured ad groups and campaigns, set up PPC landing pages that are optimized for conversions. If an advertiser creates relevant, intelligently targeted pay-per-click campaign, search engines reward them by charging less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

Formats of advertising messages can be different: text and graphic blocks, static and dynamic banners, contextual ads and more. Such formats are placed in the Google search platform, as well as teasers and banners on partner’s sites.

The main task of PPC advertising is to get clicks, which means to attract visitors to the landing page. The fact of clicking on the ad indicates the interest of the user. It is easier to bring the involved visitor to the target action and get a new client.

The ad can be broadcasted on the site several times an hour. There are 20 to 50 show ups per day. But the payment will be deducted from the advertiser’s account only after the visitor’s click. This is the main difference between PPC and other pricing formats.

The cost of a click can be affected by many factors. First, it’s the ad itself, its quality, performance (CTR). The ad must match the query that the user enters in the search bar. It is important that the request and the ad itself match the landing page that the user gets to after clicking on the ad.

You also need to consider competitive keyword activity, the regions in which you want to show your ad, and the time of day you want to advertise.

The minimum cost-per-click in Google Ads is $ 0.01.

 

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