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Amsale: Launching a Magento 2 Store That Generated 130+ Fitting Appointments in the First Month
Magento 2 ecommerce design and development, BridalLive fitting appointment scheduling, Zoho CRM integration and mobile optimization for a US luxury bridal house, delivered in about two months.
Project Summary
Elogic Commerce built a Magento 2 ecommerce store for Amsale, a US luxury bridal house whose previous website served as a product catalog without online sales.
The new store introduced online purchasing, a redesigned and customizable product catalog, BridalLive fitting appointment scheduling, Zoho CRM integration and mobile optimization. Delivered in about two months by a four-person team, the project connected online shopping with in-person fittings. In the first month after launch, Amsale received more than 130 fitting appointments booked online.
Key Outcomes
130+
online fitting appointments in the first month after launch
32%
less time to book a fitting compared with booking by phone
+25
percentage points in mobile's share of fitting bookings within the first 3 months after launch
~2 months
from start to launch
About the Client
Amsale Inc. is one of the top luxury bridal houses in the United States, selling wedding dresses, gowns, couture evening wear, bridesmaid dresses and cocktail dresses. The company was founded by fashion designer Amsale Aberra and her husband Neil Brown. The brand began when Amsale could not find the right dress for her own wedding.
Project Complexity
Amsale needed to move from a catalog-only website to a fully functional online store.
The website had to connect online product discovery with in-store fittings and purchasing decisions.
Customers needed a way to find a nearby store and choose a convenient fitting time online.
The product catalog had to be redesigned to give Amsale flexibility in presenting its collections.
Business Challenge
01
Amsale was mainly a brick-and-mortar business and had no way to sell online
02
The existing website only showcased products and could not reach customers beyond its stores
03
Buying a wedding dress usually starts with a fitting, and booking by phone was slow
04
Customers needed to find the nearest store and choose a fitting time on their own
Elogic Commerce's Solution
Magento 2 store built from scratch
Elogic Commerce designed and developed the new Magento 2 store, covering UX/UI design and back-end and front-end development.
Redesigned, customizable product catalog
Elogic Commerce redesigned the product catalog to give Amsale greater flexibility in presenting its bridal collections and product details.
Online fitting appointment scheduling
Elogic Commerce embedded BridalLive booking directly in the Magento store, so customers can find the nearest store and book a fitting appointment without leaving the site, replacing time-consuming phone scheduling.
Zoho CRM integration
Elogic Commerce integrated Magento 2 with Zoho CRM, connecting the store’s data with Amsale’s customer management workflow.
Mobile optimization
The website was optimized for mobile devices.
Results & Business Impact
Fitting appointments
In the first month after launch, customers booked more than 130 fitting appointments online through BridalLive.
Faster booking
Online scheduling cut the time it takes to book a fitting by 32% compared with booking by phone.
Mobile fitting bookings
Mobile's share of all fitting bookings rose by 25 percentage points within the first three months after launch.
Online sales launched
The new store gave Amsale its first ecommerce channel, so customers can buy dresses online as well as in store.
Capabilities Demonstrated
01
Magento 2 store development from scratch
02
UX/UI design for a luxury brand
03
Custom product catalog redesign
04
BridalLive fitting appointment booking embedded in Magento 2
05
Zoho CRM integration
06
Mobile optimization
When This Solution Is a Good Fit
Building a new Magento store works well when a business already has strong products and a physical presence but no way to sell or book online. It works best when design, catalog structure and booking flow are agreed early, and when the technical team can talk directly with the client.
It is generally not the right fit for brands that sell only online and have no in-store journey, where appointment scheduling adds little value.
Planning an Ecommerce Transformation?
Elogic Commerce can build your online store, connect booking and CRM tools and optimize the experience for mobile, linking online discovery with your physical stores. Contact us to discuss your project.