Amsale Inc. is one of the world’s top luxury bridal houses in the United States, selling fashionable gowns, couture evening wear clothes, wedding dresses, bridesmaid’s dresses, and cocktail dresses.
The company was founded by the fashion designer Amsale Aberra and her husband Neil Brown. Their brand started as a result of Amsale’s failed attempts to find the right dress for her own wedding.
The business that Amsale and her husband started was a originally brick-and-mortar store, but they used an online catalog with no sales functionality to show their dresses to customers. Eventually, they decided to hire a design agency to build an ecommerce website.