Amsale

Name: Amsale
Item: Amsale
Author: Igor Iakovliev

CLIENT

Sector: Apparel & Fashion
Location: USA

Helping Amsale, an offline fashion brand, go online by creating a fully-functional online store on Magento

VISIT SITE

Amsale used an online catalog to demonstrate wedding dresses to customers

THE BACKSTORY

Amsale Inc. is one of the world’s top luxury bridal houses in the United States, selling fashionable gowns, couture evening wear clothes, wedding dresses, bridesmaid’s dresses, and cocktail dresses.

The company was founded by the fashion designer Amsale Aberra and her husband Neil Brown. Their brand started as a result of Amsale’s failed attempts to find the right dress for her own wedding.

The business that Amsale and her husband started was a originally brick-and-mortar store, but they used an online catalog with no sales functionality to show their dresses to customers. Eventually, they decided to hire a design agency to build an ecommerce website.

“I believe that true style knows no place or time – more than an aesthetic, STYLE is a way of living” Designer Amsale Aberra

They needed a fully functional ecommerce website to start selling online

A new ecommerce website

An ecommerce website gives businesses the opportunity to showcase and offer products to customers from different parts of the world (global exposure), regardless of the distance and time zone (24/7/365 availability). Retail companies can also use the website to build relationships with customers and provide better customer support by answering the most common queries, solving customer issues regarding products or services, and sending emails (tips, deals, and offers). An ecommerce business can provide personalized services without no operational costs and less effort. That's why Amsale decided to sell their dresses online by building a fully functional ecommerce website.
Appointment scheduling

Usually, customers who want to buy a wedding dress need to make an appointment for a fitting. Online booking functionality gives a fast and easy alternative to time-consuming phone scheduling. Amsale needed to enable their customers to find the nearest physical store and select the best time for a fitting appointment.
Amsale learned about us from the Digital Marauders design agency with whom we worked together on the Marimekko project. The design studio recommended us as a tech partner to Amsale Aberra and offered to cooperate on the Amsale project. After the discussion, we decided to collaborate.

Refreshed design.
Fully customizable product catalog.
Appointment scheduling.
Mobile optimization.

THE SOLUTION

– Implement new design
– Redesign product catalog
– Add appointment scheduling (by integrating – BridalLive)
– Integrate Zoho CRM
– Optimize the website for mobile devices

Refreshed design

Fully customizable product catalog.

Appointment scheduling

01 / 04

Collaboration

It was a nice experience working side-by-side with Amsale on their project

The development process lasted for about two months and involved a project manager, QA specialist, and front-end and back-end developers. In the beginning, we communicated with the client through their design agency. But once we had direct contact with our client, our collaboration became much more productive.

Months:

of work

Back-end
development

Front-end
development

UX design
implementation

Website mobile
optimization

Zoho CRM
integration

BridalLive integration
for appointment
scheduling

Amsale started selling their dresses online

Building a website allowed Amsale to create a new ecommerce business. Now they sell their fashionable gowns online, attract more customers, and have increased brand awareness. The online store also made it much more convenient for customers to buy dresses and schedule appointments for fittings. In the first month after launching the new website, Amsale was flooded with over 130 fitting appointments.

Looking to start selling online?