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FlexShopper

Migrating a leading rent-to-own electronics retailer to Hyvä and Magento to deliver faster load times, seamless integrations, and personalized shopping experiences for peak traffic days.

Industry
Consumer electronics
Country
USA
FlexShopper migrates to Hyvä and Magento for faster load times and improved performance

FlexShopper scales for peak season with Magento and Hyvä: A 3-month prep for a Black Friday

FlexShopper, a U.S.-based rent-to-own electronics retailer, came to Elogic with a clear plan: launch a Hyvä-powered storefront, speed up their Magento marketplace, and enhance it with more features to exceed their customers’ expectations—all before Black Friday. They’d done their homework, picked the tech stack, and even sketched initial designs.

The mission was ambitious: a lightning-fast storefront to handle peak traffic, plus a number of integrations and personalizations to wow users. And while FlexShopper had a clear vision, Elogic’s role went beyond execution.

Our team validated their technology stack, refined workflows to align with business goals, and ensured the migration was optimized for scalability and performance. The pressure was on, with tight deadlines and shifting requirements along the way. After the struggle with a previous tech partner’s sky-high estimates and lack of clarity, Elogic delivered a plan, results, and a calm under pressure that made it all possible.

Speed was the goal—Performance and personalization were the bonus

Smoother marketplace operations
Initially, FlexShopper’s marketplace was messy—managing vendors meant dealing with duplicate product feeds, inconsistent pricing, and time-consuming updates. We simplified things by introducing a centralized system for vendor data and pricing, which made onboarding much faster. Besides, with advanced functionality for product variations and filtering, shoppers saw accurate pricing and product availability at all times.
Designing for users, not just functionality
With Hyvä’s performance-first approach, we reworked FlexShopper’s interface to make Hyvä checkout and navigation faster and easier for customers. We didn’t stop at design—dynamic weekly pricing updates, store pickup availability, and FlexAdvantage warranty integration were added to the backend. These tailored workflows not only improved the customer experience but also made day-to-day operations smoother for FlexShopper’s team.
Ready for high traffic and long-term growth
To prepare for Black Friday and beyond, we optimized FlexShopper’s site for speed and scalability. Caching improvements and a new SEO structure ensure faster load times and better search visibility. Now, the platform can handle heavy traffic while maintaining top-tier performance and supporting future growth.
FlexShopper migrates to Hyvä and Magento for faster load times and improved performance
Screenshot of FlexShopper’s store pickup section featuring products like Nintendo Switch, Xbox Series X, Beats headphones, and 4K TVs with weekly payment options
Screenshot of FlexShopper’s product listing page displaying cell phones like Samsung Galaxy Z Flip6 and iPhone 15 models with dynamic pricing
Screenshot of FlexShopper’s product page showcasing Samsung Galaxy Z Flip6 with pricing, delivery options, and product details
Screenshot of FlexShopper’s product recommendation section featuring AirPods Pro bundles with dynamic pricing options
Screenshot of FlexShopper’s My Cart page showing selected products, shipment details, total price, and checkout options

Third-party integrations

PP3 custom system
PP3 is FlexShopper’s proprietary platform, built to handle customer authentication and pricing updates with ease. Integrated directly into Magento, it manages user registration, one-time password checkouts, and real-time pricing adjustments. This setup keeps things running smoothly for all marketplace vendors while making Hyvä checkout faster and simpler for shoppers.
Adobe Sensei
Adobe Sensei takes FlexShopper’s search and product recommendations to the next level. With AI-driven live search and personalized suggestions, customers find what they need quicker and often discover more along the way. The result? Happier shoppers and higher conversion rates.
Best Buy In-Store Pickup (ISP)
The Best Buy ISP feature gives shoppers the option to reserve items online and pick them up in-store—no waiting, no hassle. This real-time integration not only adds convenience for customers but also connects FlexShopper’s online and physical sales channels.
FlexAdvantage warranty system
Adding a warranty shouldn’t be complicated, and with FlexAdvantage, it isn’t. Now shoppers can easily add warranties to their purchases during checkout, ensuring additional protection and peace of mind. It’s easy, intuitive, and adds an extra layer of value to the purchase.

Black Friday was just the start: FlexShopper is ready for what’s next

Black Friday may have been the deadline, but the real win was transforming FlexShopper’s marketplace into a platform twice as fast, smarter, and built to grow. The Elogic team used Hyvä’s lightweight architecture not only to deliver a faster browsing experience but also to ensure easier future development, reducing FlexShopper’s long-term maintenance overhead. With page load times cut by over 50%, advanced workflows like dynamic weekly pricing and store pickup integration, and smarter tools like Adobe Sensei driving recommendations, the platform is now a high-performance solution that meets today’s demands and tomorrow’s growth. SEO improvements and scalable infrastructure ensure FlexShopper stays competitive, visible, and ready for peak traffic—whether it’s Black Friday or an ordinary Tuesday. FlexShopper didn’t just prepare for one big shopping event; they laid the foundation for a faster, smarter, and more flexible ecommerce future with Hyvä. With the marketplace in support, Elogic continues to provide strategic guidance, ensuring every new feature and enhancement supports long-term growth of the marketplace.

Screenshot of FlexShopper's marketplace powered by Hyvä, showcasing faster load times, dynamic pricing, and store pickup integration developed by Elogic

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