Joie was founded in 2001 and since that time has become one of the most well-known contemporary lifestyle brands. Joie is a woman’s clothing brand for contemporary women. Joie represents carefree beauty, versatility, and freshness. Their clothes are chic and classic, but with modern touches.
Joie ran their ecommerce store on Magento 1 Commerce Edition. To expand their business in an effective way, its founders decided to migrate to Magento 2. They wanted to get improved performance, better SEO, faster checkout, powerful security, and advanced marketing tools that were only possible by upgrading to the Magento 2 version.
Magento 2 migration
5 months of work
Apparel & Fashion