Name: Joie
Item: Joie
Author: Igor Iakovliev

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Joie

Helping Joie, a fashion brand, to upgrade to Magento 2 Commerce Edition

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Industry

Apparel & Fashion

Country

USA

Joie's ecommerce platform couldn't accommodate their fast-paced global growth

Joie was founded in 2001 and since that time has become one of the most well-known contemporary lifestyle brands. Joie is a woman’s clothing brand for contemporary women. Joie represents carefree beauty, versatility, and freshness. Their clothes are chic and classic, but with modern touches.

Joie ran their ecommerce store on Magento 1 Commerce Edition. To expand their business in an effective way, its founders decided to migrate to Magento 2. They wanted to get improved performance, better SEO, faster checkout, powerful security, and advanced marketing tools that were only possible by upgrading to the Magento 2 version.

Find and indulge yourself on our signature designs and curated fabrics.

Migration to Magento 2 is a perfect way to get an omnichannel platform with advanced functionality

Product import

We implemented the plugin that was aimed to automatically update the in-stock products to the system. The customer's accounting system exported the data about the remaining products to a database file and sent the data to a specific folder on the server. We also developed the automated export of orders to a third-party system. We generated a file on product orders per day in a certain format and uploaded it through FTP (File Transfer Protocol) to a third-party server.

Looks you will love (4-Tell platform)

We integrated the 4-Tell solution to Joie’s store. 4-Tell is a full-stack omnichannel personalization solution, powered by the ML (machine learning) engine. 4-Tell’s algorithm collects customer unique preferences and product insights through their browsing history to build predictive personalized recommendations when customers visit your store. With 4-Tell’s Smart Platform, Joie could arrange the insights provided by the platform into product catalogs and analytics so members of their marketing and merchandising teams were able to provide personalized omnichannel experience for every customer.

Google Tag Manager integration

Google Tag Manager (GTM) makes the process of adding, and editing third-party JavaScript tags and other snippets of code on your Magento site much easier. GTM helps marketing managers to easily manage marketing campaigns, minimize errors when updating tags, and deploy new tags in a fast way. With Google Tag Manager, you can directly transfer data to Google Analytics to see an accurate picture of how well your store is performing and personalize or make changes to search engine marketing strategies.

oie found Elogic on LinkedIn. They were searching for Magento partners to perform the Magento 2 migration. We had everything they were looking for: expertise in Magento 1 to Magento 2 migration, were a Magento Solution Partner, and had certified Magento 2 front and backend developers.

We’ve done more than 20 migrations and know every detail of this process.

Magento 2 migration. Custom design. New functionality.

To migrate Joie to the Magento 2 platform we needed to import all the data for each product and all information about customers. Moreover, we integrated some custom marketing functionalities. Our range of tasks involved:

Migrating all data from Magento 1 to Magento 2
Implementing new design features and custom themes
Developing a custom functionality with Magento 2

Third-party integrations

Store Locator for Magento 2 (Amasty)

With Magento 2 Store Locator extension you can display multiple store locations on a Google map and guide customers to the closest brick and mortar stores. Moreover, the extension comes with advanced filtering to search according to certain criteria. Customers are also able to check product availability in stores and find out the accepted payment methods. With Magento 2 Store Locator your ecommerce business can drive more offline sales and boost SEO rankings by setting the metadata for each location page.

Search Autocomplete for Magento 2 (Mageworx)

Search Autocomplete extension makes your onsite search intuitive and suggests product names based on the characters customers have typed. This extension includes smart search results right in a customizable pop-up and displays the ‘Add to Cart’ button next to each result. Therefore, customers can find the products they are looking for in a fast way and buy products straight from the search results pop-up. With Search Autocomplete extension, you also can personalize search results by caching customer search queries.

Magento payments plugin (Adyen)

Magento payments plugin by Adyen gives merchants the possibility to support all popular worldwide and local payment methods. With the Magento payments plugin, you have complete control of your checkout, can manage high-risk transactions before they are captured, and enable the option to accept subscription and recurring payments. This plugin allows you to make easy changes to the system in order to capture, refund, or cancel a payment.

Out of Stock Notification ( Amasty)

Magento 2 Out of Stock Notification extension as the name suggests is aimed to inform customers about product stock availability and price changes. This extension helps merchants to analyze customers’ preferences and handle stock effectively. With the Out of Stock Notification extension, you can determine which products are the most popular among your customers to refill them in your store, monitor low stock, out of stock and new subscriptions, check the list of subscribers for a particular product, and many more.

Magento 2 Image Lazy Load (Magefan)

Magento 2 Lazy Load is the extension that enables lazy load for the images on your store to improve page speed. Lazy loading is a technique that delays the loading of offscreen photos until the moment a customer scrolls down the page. With Magento 2 Lazy Load, your website pages will only be showing images above the fold that can significantly boost the website’s ranking in Google and improve the overall store performance.

Custom Functionality

4 modules developed

01

Product import

02

Looks you will love (4-Tell platform)

03

Google Tag Manager integration

04

Instagram integration for Magento 2

The latest version of Magento 2 for advanced security and multiple functionalities

The Joie project lasted for almost five months. During that period of time, we performed data migration, integrated third-party extensions, developed custom functionalities, and implemented new design features. Our team included four dedicated specialists such as frontend and backend developers, a quality assurance specialist, and a project manager.

5

Months: of work

01

Data Migration From Magento 1 to Magento 2

02

Backend development

03

Frontend development

04

Custom module development

05

Third party API integration

06

Inventory module customization

07

Custom marketing features development

08

UX design implementation

Fully-operational store on Magento 2

The Joie store on Magento 2 provides customers with easy one-step checkout, strong security, improved performance, and a beautiful user interface. The new design of the website and advanced functionalities allowed Joie to deliver smooth navigation and improved customer experience.

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