Joie was founded in 2001 and since that time has become one of the most well-known contemporary lifestyle brands. Joie is a woman’s clothing brand for contemporary women. Joie represents carefree beauty, versatility, and freshness. Their clothes are chic and classic, but with modern touches.
Joie ran their ecommerce store on Magento 1 Commerce Edition. To expand their business in an effective way, its founders decided to migrate to Magento 2. They wanted to get improved performance, better SEO, faster checkout, powerful security, and advanced marketing tools that were only possible by upgrading to the Magento 2 version.
To migrate Joie to the Magento 2 platform we needed to import all the data for each product and all information about customers. Moreover, we integrated some custom marketing functionalities. Our range of tasks involved:
4 modules developed
The Joie project lasted for almost five months. During that period of time, we performed data migration, integrated third-party extensions, developed custom functionalities, and implemented new design features. Our team included four dedicated specialists such as frontend and backend developers, a quality assurance specialist, and a project manager.
The Joie store on Magento 2 provides customers with easy one-step checkout, strong security, improved performance, and a beautiful user interface. The new design of the website and advanced functionalities allowed Joie to deliver smooth navigation and improved customer experience.