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Watches of Mayfair

Shaping Better Customer Experience for a Luxury Watches Supplier

Luxury Goods & Jewelry
Great Britain

Improving the quality of customer experience is a priority for Watches of Mayfair, a luxury brands supplier.

Watches of Mayfair is an international supplier of luxury brands based in Great Britain. Their online store sells Swiss watches, jewelry pieces, gifts, and other products from over 85 high-end brands. The company ships products to 170 countries all over the world. They employ a multilingual customer service team who helps buyers choose the desired product and sources it for them at the best price and with suitable delivery terms. Watches of Mayfair has a boutique in London and collection points in Hong Kong and Geneva.

Watches of Mayfair is a modern brand that stays abreast of the best practices in their industry as well as ecommerce as a whole. They offer a great service highly praised by their customers and constantly improve interactions at every touchpoint.

To increase the quality of user experience, the founders of Watches of Mayfair decided to redesign their current website. They wanted to make it more user-friendly, elegant and aesthetically pleasing.


Increase the quality of customer experience

Customer experience is everything
Customer experience encompasses every aspect of a company’s offering—the quality of customer care, of course, but also advertising, packaging, service features, ease of use, and website functionality.
Technology partner in Ukraine
The founders of Watches of Mayfair looked for a technology partner in Ukraine who could implement the redesign of their current website, and bring to life custom functionality that makes the user experience better.
Magento 2 migration
The company also needed to transfer the data from Magento 1 to Magento 2 as migration was just a reasonable thing to do after the website redesign.
Watches of Mayfair found eLogic on LinkedIn. We had everything they were looking for: large experience in ecommerce development, expertize in Magento 1 to Magento 2 migration, and we were based in Ukraine.
We started a fruitful collaboration which resulted in a strong ongoing partnership.

Custom design. New functionality. Magento 2 migration.

The Watches of Mayfair website was built with Magento 1.9. It had 65 extensions and about 200 product attributes. Our work on the project included the following milestones:

  • Select a design partner for UI/UX design implementation
  • Develop and integrate new functionality with Magento 2
  • Implement new design features and custom layout
  • Perform data migration from Magento 1 to Magento 2
  • Custom design
  • New functionality
  • Magento 2 migration

Third-party integrations

Elasticsearch is one of the best search engines available for Magento 2 ecommerce websites. We integrated it with the website so the customers could find a specific luxury product.
Mega menu
Mega menu is a great feature that simplifies website navigation allowing customers to quickly access different pages across the website. It combines text, links and graphic elements.
Magic Zoom Plus
Magic Zoom Plus is a helpful plugin that lets users enlarge an image to view the details. This feature increases the sales of ecommerce stores.
Instagram feed
We integrated Instagram feed to the website home page via an API. It's a customized grid that pulls the images from Instagram.
World Pay
To increase the number of possible payment options, we integrated the website with World Pay, a payment processing system. It allows to pay via credit card, wire transfer, check money order, and more.

Custom Functionality

7 modules developed.

Shop by Brand extension
Configurable products
Currency rates
Custom contact forms
Trustpilot reviews
Call for price

We worked side-by-side with the Watches of Mayfair founders

We spent about one month on project planning before getting down to the actual development. The development process lasted for about five months and involved one front-end and one backend developer, a QA specialist, and a project manager. It was a very Agile project with frequent changes in requirements and improvements on-the-go.

Month: of work
Back-end development
Front-end development
Custom module development
Data migration from Magento 1 to Magento 2
UX design implementation
Third-party API integration

Better usability, more sales

After launching the Watches of Mayfair website, the company had a significant increase in sales. This was due to two reasons. For one, the website became more visible. We didn’t lose any URLs during the migration thus preventing the loss in traffic. For two, the store became much more user-friendly and converted better than the previous version. Also, it became much easier for store managers to import and export products, and manage the store operations.

Need to redesign your ecommerce website and/or migrate your data to Magento 2?

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