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Ormoda

Reducing load times of a Belgian jewelry store by over 35% with a Hyva migration, unlocking growth potential in SEO and user experience.

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Industry

Luxury goods & Jewelry

Country

Belgium

Reducing load times of a Belgian jewelry store by over 85% with a Hyva migration, unlocking growth potential in SEO and user experience

Building a faster future for a jewelry brand: How Ormoda reduced load times and improved SEO with Hyva themes

Ormoda, a Belgium-based jewelry brand, has been a trusted name in luxury watches and jewelry since 1976. Operating from Antwerp, Belgium, Ormoda serves customers worldwide, offering sleek, modern timepieces and elegant jewelry from top brands like Versace, Timex, and Citizen. Their reputation for affordable luxury was at risk due to slow load times on their Magento-based website, which used the outdated Luma theme. Pages took up to 12.8 seconds to load, frustrating customers and hurting the brand’s user experience.

As their site expanded, Ormoda’s SEO performance became a top priority. The slow load times, coupled with a lack of optimizations for SEO, were holding them back from reaching higher search rankings. Faced with these challenges, Ormoda turned to us for a solution that would polish their site and make it faster and more competitive. Our goal was simple: speed up Ormoda’s online store to boost customer experience and improve their search engine rankings.

Oromoda slashes load times from 2 seconds load to 1.3 seconds with Hyva

As a Bronze Hyva Magento Partner, the Elogic team suggested moving to Hyva to solve these issues. Unlike the outdated Luma theme which relied heavily on slow-loading jQuery scripts, Hyva is more high-performing and boasts its light architecture, which significantly reduces page load times. Hyva also offered a future-proof foundation for scaling their ecommerce business, providing the speed and efficiency that modern customers expect.

More than just a theme change: How Elogic overhauled Oromoda ecommerce infrastructure with custom development

Module audit and replacement

We conducted a full audit of Ormoda’s existing Magento modules, removing incompatible or outdated ones. Some modules — like the shipping estimator and the product brand module — were completely rewritten to ensure full compatibility with the Magento Hyva theme, further enhancing the site’s performance.

Hyva checkout rebuild

A large part of the project involved rebuilding Ormoda’s checkout system. We also integrated popular payment gateways like Apple Pay, Google Pay, and Stripe and added a custom shipping estimator for real-time shipping options based on the user’s location. The checkout, aligned with Hyva's architecture, now loads faster and reduces cart abandonment.

Store redesign & Backend optimizations

While migrating to Hyva, we also gave Ormoda's frontend a facelift, working closely with the founder to refresh the website’s look and feel in line with their brand identity. At the same time, we made backend improvements and optimized database queries to make sure the new design runs smoothly, like a perfectly set gemstone.

Home page on the Ormoda website after Elogic optimization

Category page on the Ormoda website after Elogic optimization

Watch page on the Ormoda website after Elogic optimization

Product page on the Ormoda website after Elogic optimization

Order page on the Ormoda website after Elogic optimization

From July to September: Ormoda’s Hyva Migration Success

The entire migration and redesign project was scoped at approximately 500 development hours, with 200 hours dedicated to module customizations. We worked side-by-side with Ormoda specifically on design, offering feedback and making adjustments while keeping the project on track.

From 2-Second Pages to 35% Growth: Ormoda’s Brighter Future

Since migrating to Hyva, Ormoda's site has seen a dramatic reduction in load times—pages now load in just 1.3 seconds. This speed improvement has not only enhanced the shopping experience but also improved SEO, leading to a 25% increase in search rankings and a 30% boost in organic traffic. Customers now enjoy a seamless checkout, with fewer abandoned carts and faster payment options. The redesign gave Ormoda a fresh, modern look that resonates with their audience, like a finely crafted piece of jewelry that catches everyone's eye. The foundation is now in place for ongoing improvements, ensuring Oromoda stays competitive in the market—much like a timeless piece of jewelry that never goes out of style.

From 8,4-Second Pages to 18% Growth: Ormoda’s Brighter Future

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