Roller Rabbit

  • Sector: Apparel & Fashion
  • Location: USA
Migrating a Fashion Online Store from Magento 1 to Magento 2
Roller Rabbit required a more robust platform version

Roller Rabbit was founded in 2003 and since that time has developed into a lifestyle brand selling plenty of products such as clothing for men, women, and children, accessories, bedding, and home furnishings. Roller Rabbit dips its customers in a wonderful world of colors, playful prints, and textures. The playful Indian prints and hand-made nature helped Roller Rabbit to become a well-known contemporary lifestyle brand.  

Roller Rabbit ran their ecommerce store on Magento 1 Commerce Edition. When the Roller Rabbit’s team came to know that Magento is ending support for its Magento 1 version, they decided to upgrade their store to the latest version of Magento 2 to take their business to the next level. The company opted for Magento 2 to make the website secure, enhance the website performance, improve technical architecture, and get the latest features.

We think that a little imperfect is just the right amount of perfect.
Magento 2 upgrade is a perfect way to get a store with a fresh look and new functionality
  • A custom design

    Migration is an ideal time to address all the design flaws, including upgrading the graphics, revamping the layout, and organizing the content. The themes of Magento 1 can’t be moved to Magento 2 as they are not compatible, and needed to be implemented again to fit the new version of the platform. Roller Rabbit had to either find a new, ready-made template or create a new design from scratch. Roller Rabbit needed to bring freshness and elegance to the website interface, thus decided to develop a custom design from scratch.

  • Advanced SEO

    Roller Rabbit also needed to improve their site rankings and get on the top of Google SERP. By upgrading to the latest Magento 2 version they could take a step in the right direction. Magento 2 has introduced many enhancements in SEO (search engine optimization). Magento introduced the tool to improve the search engine rankings and added rich snippets on catalog pages to make product data easier to crawl by search engines.

  • Custom marketing tools

    One of the top priorities for Roller Rabbit was to attract new customers and gain their loyalty. Thus, they needed to integrate custom marketing tools that could help them reach that goal.

  • Roller Rabbit found Elogic on the internet. After thorough research and analysis on different levels, they decided to choose us as their Magento migration partner. We had everything they were searching for: expertise in Magento 2 migration and certified Magento 2 front and backend developers.

Magento 2 migration.
Custom design.
New functionality.

The Roller Rabbit website was built with Magento 1. To upgrade to the Magento 2.3.2 version we needed to import all the information about the products and customers. Our work on the project involved the following milestones:

Migrating all data from Magento 1 to Magento 2
Creating a new custom design
Developing a custom functionality with Magento 2
Third-party integrations
01 Custom shipping rate by Magepal

Custom shipping rate extension provides complete control of your shipping options. Whether you are creating a new order or canceling an existing order, the extension allows you to easily apply a custom flat fee shipping rate to the admin order in a fast way. It also demonstrates a simple list of flat rates to your customers. This free extension was useful for Roller Rabbit as they tended to do many phone orders or mail orders. The extension helped to simplify this process.

02 Magento 2 social share by Mageplaza

Social Share for Magento 2 is an extension that allows you to place multiple sharing buttons such as Facebook, Instagram, Twitter, Tumblr, Pinterest, and LinkedIn on your Magento website easily. This extension gives the possibility to place buttons in an easily seen position and smoothly redirect your customers to their social accounts to share your product content. With Social Share extension you can customize button size and color, icon color, and background color to match well with a website template. By implementing Social share extension on your store you can increase brand awareness, boost brand credibility, drive more traffic, and improve site ranking efficiently.

03 Search autocomplete by Mageworx

This Search Autocomplete extension is aimed to make searching easy and intuitive by foreseeing users’ requests based on the letters they have typed. Therefore, shoppers get accurate results and find the searched products faster. As-you-type suggestions help customers move from the search box to the checkout as early as possible. With the Search Autocomplete module, you can customize search functionality based on your requirements, set an autocomplete search delay, show the "Add to Cart" button next to each result, personalize search queries, filter instant search queries by relevance and price, and add a customizable AJAX pop-up.

04 Address Autocomplete by ShipperHQ

The Address Autocomplete module simplifies the checkout by providing a list of addresses based on the customer's location. As the visitor is entering the address, the extension generates a list of addresses that match the location. Once a shopper chooses one of the returned addresses the system automatically fills address fields with selected results. The extension uses the Places library in the Google Maps JavaScript API.

05 AfterPay

AfterPay extension is the system operating in Northern and Western Europe, provided by Arvato Financial Solutions. With this extension, you can provide after payment as an option during the checkout process. The shopper can try the item before paying, send back the product they don't want within 14 days, and only pay for what they keep. Customers can also combine numerous invoices into a single payment or divide invoices into monthly payments.

Custom functionality
Store Locator

We developed a custom store locator to help customers find the closest brick-and-mortar store without hassle on a Google map. Furthermore, customers can even drag the map to check the view around the physical store as if they were really standing there. With Store Locator, you can set up the default map zoom, specify search radius, define the default radius and the metric system and enable the “Find My Location” button. The fully responsive functionality will let the customers to easily determine the precise location on desktop or mobile devices.

Check order

Our custom Check Order extension allows the customers to check the status of their orders without login. The customers need just to enter the order number. It makes online shoppers more eager to purchase the product, wait for delivery as they can monitor all the info about the product as guests. The extension has a user-friendly interface and supports multiple languages. By allowing shoppers to track their orders, you can reduce a customer's concern and boost brand credibility.

Import Images

In Magento, to upload images on your store, you need to manually add images from your desktop computer to the Magento folder on the server. The file name of each product image is entered in the CSV file. We developed a custom module to automatically import images from the Roller Rabbit server to the Magento store. The client doesn’t need to copy the image from their folder to the Magento store, as the module does it in his place.

Product Feed

We developed the Product Feed extension to enable Roller Rabbit to generate a special file that includes data about all products in the website catalog and upload the file to various comparison shopping engines. This custom extension is aimed to boost product exposure on the most well-known shopping platforms, such as Bing, Amazon, and improve site rankings. Flexible configurations enable merchants to set product feeds due to business requirements and easily schedule feeds execution.

Dotcom Distribution API integration

Dotcom Distribution is the premier third-party logistics and fulfillment provider. We developed a custom module to integrate the Dotcom server with Roller Rabbit’s store. With this module, the system visits the Dotcom server every 4 hours, retrieves data about the product stocks, takes the required number of products from the warehouse, and imports that data into the Magento store. When the customer places the order or creates the invoice, the information about the order is automatically sent to the warehouse.

Custom Functionality
5 modules developed.
Roller Rabbit
The latest version of Magento 2 for advanced functionality and constant security updates

It took us about six months to migrate the Magento 1 store to Magento 2  and perform the redesign of the product page. We also performed data migration, integrated third-party extensions, and developed custom functionalities. Our development team included backend and frontend developers, a quality assurance specialist, and a project manager.

of work
Data Migration
From Magento 1 to
Magento 2
Third party
Magento 2 migration changed online store look and feel

The Roller Rabbit now has an appealing and user-friendly storefront with a totally new design and advanced functionality that provides excellent user experience across various devices. Migration to Magento 2 led to overall improved website performance for desktop and mobile devices, more advanced backend functionality, and faster checkout process.

Want to upgrade your website to the latest Magento 2 version?
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