Roller Rabbit was founded in 2003 and since that time has developed into a lifestyle brand selling plenty of products such as clothing for men, women, and children, accessories, bedding, and home furnishings. Roller Rabbit dips its customers in a wonderful world of colors, playful prints, and textures. The playful Indian prints and hand-made nature helped Roller Rabbit to become a well-known contemporary lifestyle brand.
Roller Rabbit ran their ecommerce store on Magento 1 Commerce Edition. When the Roller Rabbit’s team came to know that Magento is ending support for its Magento 1 version, they decided to upgrade their store to the latest version of Magento 2 to take their business to the next level. The company opted for Magento 2 to make the website secure, enhance the website performance, improve technical architecture, and get the latest features.
The Roller Rabbit website was built with Magento 1. To upgrade to the Magento 2.3.2 version we needed to import all the information about the products and customers. Our work on the project involved the following milestones:
5 modules developed.
It took us about six months to migrate the Magento 1 store to Magento 2 and perform the redesign of the product page. We also performed data migration, integrated third-party extensions, and developed custom functionalities. Our development team included backend and frontend developers, a quality assurance specialist, and a project manager.
The Roller Rabbit now has an appealing and user-friendly storefront with a totally new design and advanced functionality that provides excellent user experience across various devices. Migration to Magento 2 led to overall improved website performance for desktop and mobile devices, more advanced backend functionality, and faster checkout process.