Migrating a large multinational business and its subsidiaries to Adobe Commerce Cloud to make personalized merchandising easier for both shoppers and ecommerce teams
TDI Holdings LLC is a US-based apparel manufacturing and merchandising company that operates multiple ecommerce brands serving retail, sports teams, and tactical gear communities.
The company manages several digital brands, including:
MSP Design Group is a one-stop shop offering branded merchandise. Serving such retail giants as Coca Cola, Geico, and Navy Seal Foundation, MSP Design Group powers great brand experience via customized visual communications, signage, and logistics, among others. Custom promotional products and branding are their specialty.
Team Sports Planet is a multi-channel company that specializes in custom sports apparel and team uniforms. They proudly serve the needs of sports teams at all levels – from youth leagues to recreational organizations – and allow the teams to create unique designs and personalize uniforms with their logos, names, and numbers. the athletes, coaches, athletic directors, administrators and parents that make up this vital community.
Tactical Distributors is a premium online tactical gear store. Their unique selection of products is tailored towards military, law enforcement, and outdoor enthusiasts who look for high-quality, functional gear. Capitalizing on great customer experience and product knowledge, Tactical Distributors is making great strides in ecommerce.
As these brands grew, TDI Holdings needed a scalable ecommerce architecture capable of supporting multiple storefronts, custom product experiences, and enterprise integrations.
To achieve this, the company partnered with Elogic Commerce, an Adobe Commerce development company specializing in enterprise ecommerce platforms.
Having initially requested a few ecommerce consultations, the brand owners have turned it into a full-blown project with hundreds of custom integrations and features that transform customer experience (CX). All subsidiary businesses sought to roll out new on-demand websites faster, each with its unique brand identity, and boost the time to market for customizable products, no matter the business model.
As a result of our partnership:
3 brands unified
Under one centralized ecommerce architecture
×2 faster client onboarding
For launching new branded ecommerce stores
+32%
Increase in ecommerce conversion rate after UX redesign and Adobe Commerce migration
+24%
Growth in online sales within the first 12 months after launching the unified platform
Scroll down to see how Elogic has helped the retail merchandising business stay on top of its ecommerce game.
Since the beginning of the project in January 2022, the Elogic team has built over 200 custom features and modules, including but not limited to:
The retail merchandising case study of TDI Holdings proves that managing multiple stores shouldn’t be a headache.
Instead of running all websites on separate platforms and wasting precious time and resources on rolling out new features – again and again, – each division of TDI Holdings can launch new brands on demand faster.
They can see advanced reporting, draw insights from it, and act on it thanks to consolidated, unified data in a NetSuite ERP.
Customer onboarding time is cut to a minimum, and new features work for a brand to boost conversions, not vice versa.
TDI Holdings is committed to creating the bespoke customer experience shoppers are looking for. And Elogic is here to support them in every single endeavor.
