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TDI Holdings LLC: Scaling Global Apparel Ecommerce with a Multi-Store Adobe Commerce Platform
Migrating a large multinational business and its subsidiaries to Adobe Commerce Cloud to make personalized merchandising easier for both shoppers and ecommerce teams
Managing growth, optimizing digital sales channels, and boosting time to market: The case study for an online merchandising apparel company
TDI Holdings LLC is a US-based apparel manufacturing and merchandising company that operates multiple ecommerce brands serving retail, sports teams, and tactical gear communities.
The company manages several digital brands, including:
MSP Design Group is a one-stop shop offering branded merchandise. Serving such retail giants as Coca Cola, Geico, and Navy Seal Foundation, MSP Design Group powers great brand experience via customized visual communications, signage, and logistics, among others. Custom promotional products and branding are their specialty.
Team Sports Planet is a multi-channel company that specializes in custom sports apparel and team uniforms. They proudly serve the needs of sports teams at all levels – from youth leagues to recreational organizations – and allow the teams to create unique designs and personalize uniforms with their logos, names, and numbers. the athletes, coaches, athletic directors, administrators and parents that make up this vital community.
Tactical Distributors is a premium online tactical gear store. Their unique selection of products is tailored towards military, law enforcement, and outdoor enthusiasts who look for high-quality, functional gear. Capitalizing on great customer experience and product knowledge, Tactical Distributors is making great strides in ecommerce.
As these brands grew, TDI Holdings needed a scalable ecommerce architecture capable of supporting multiple storefronts, custom product experiences, and enterprise integrations.
To achieve this, the company partnered with Elogic Commerce, an Adobe Commerce development company specializing in enterprise ecommerce platforms.
Having initially requested a few ecommerce consultations, the brand owners have turned it into a full-blown project with hundreds of custom integrations and features that transform customer experience (CX). All subsidiary businesses sought to roll out new on-demand websites faster, each with its unique brand identity, and boost the time to market for customizable products, no matter the business model.
As a result of our partnership:
3 brands unified
Under one centralized ecommerce architecture
×2 faster client onboarding
For launching new branded ecommerce stores
+32%
Increase in ecommerce conversion rate after UX redesign and Adobe Commerce migration
+24%
Growth in online sales within the first 12 months after launching the unified platform
Scroll down to see how Elogic Commerce has helped the retail merchandising business stay on top of its ecommerce game.
3 brands, 1 vision: How Elogic Commerce solutions helped a merchandising business take control of their brand narrative
As a result of their partnership with Elogic Commerce, MSP Design Group can now manage all instances of their clients’ stores from a single Admin panel in Adobe Commerce. So far they have launched 15 websites for their customers and 3 more are coming in the next month. All of them come with their unique design, catalog structure, features, and setups (such as public or closed ones, zero-checkout, or online payment gateways). Client onboarding takes twice as fast, and company account management is much easier.
We have built a new custom design based on the buyer’s journey, migrated the store to Adobe Commerce Cloud, and integrated with a powerful NetSuite ERP with advanced analytics. It takes a few minutes for users to request a pop-up store, a temporary retail space used to introduce a new product line or test a new market. All store configurations are available online, and Team Sports Planet can customize products with the help of Zakeke integration.
Elogic Commerce helped Tactical Distributors migrate to Adobe Commerce Cloud, design custom UI/UX in line with the buyer’s journey, and add 20+ custom features and integrations. Now, the brand can create advanced bundle products, offer subscriptions, bring in a countdown timer for drops, and manage returns more efficiently, among others. Integrations with NetSuite, Cybersource, and Klaviyo have made back-office system management more effective.
Third-party integrations
Custom functionality
Since the beginning of the project in January 2022, the Elogic Commerce team has built over 200 custom features and modules, including but not limited to:
Easier back-office management, more effective merchandising for your business
The retail merchandising case study of TDI Holdings proves that managing multiple stores shouldn’t be a headache.
Instead of running all websites on separate platforms and wasting precious time and resources on rolling out new features – again and again, – each division of TDI Holdings can launch new brands on demand faster.
They can see advanced reporting, draw insights from it, and act on it thanks to consolidated, unified data in a NetSuite ERP.
Customer onboarding time is cut to a minimum, and new features work for a brand to boost conversions, not vice versa.
TDI Holdings is committed to creating the bespoke customer experience shoppers are looking for. And Elogic Commerce is here to support them in every single endeavor.
