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TurcomUSA

Migrating a consumer electronics online store from Magento 1 to Magento 2

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Industry
Consumer Electronics
Country
USA

A consumer electronics brand was selling its products to the US market

To distribute their products to the USA, Turcom Electronics, Turkish consumer electronics brand, used a number of channels including their own ecommerce website. Wholesalers, dropshipping companies and regular buyers shopped on TurcomUSA.com for various kinds of tech gadgets including security cameras, Bluetooth speakers, led lamps, and graphic drawing tablets.

While Turcom’s products sold successfully on marketplaces such as Amazon and eBay, their own website failed to bring a sufficient number of sales.

To improve the user experience and increase sales, Turcom owners decided to redesign their website and build new functionality as well as migrate the TurcomUSA.com from Magento 1 to Magento 2. They hired us to implement custom functionality and implement the migration.

Make it better, faster and more profitable.
TurcomUSA case study: Magento/Adobe Commerce

Even though Magento 1 and Magento 2 are both Magento, they are very different

New generation
Magento 2 is a new generation, a complete rebuild of the platform, and it's the one that's going to be actively maintained going forward.
Migrating
Migrating from Magento 1 to Magento 2 is similar to building an ecommerce store from scratch. You would need an ecommerce development team who has done this before to implement the project successfully.
2016
But at that time – in 2016, a year after Magento 2 was released to the public – there weren't many ecommerce developers with the Magento 2 development experience.
We were the only company in Eastern Europe who had Magento 1 to Magento 2 migration projects in our portfolio. Turcom founders reached out to Elogic Commerce
What followed was one of the longest partnerships that brought us Mount-it, another more complicated project from the same client.

Custom design. New functionality. Magento 2 migration.

The new TurcomUSA.com website was supposed to become faster, easier in navigation, and it was supposed to boost conversions. Our work on the project included the following milestones:

  • Implement a custom website redesign
  • Develop and integrate new functionality with Magento 2
  • Perform data migration from Magento 1 to Magento 2

Third-party integrations

Third-party integrations
With this feature, Turcom shoppers can find products faster. All they need is type the first character and the website will predict what they are searching for and show results as they type.
Extension migration
With this feature, Turcom shoppers can find products faster. All they need is type the first character and the website will predict what they are searching for and show results as they type.
One-step-checkout
With this feature, Turcom shoppers can find products faster. All they need is type the first character and the website will predict what they are searching for and show results as they type.
Amazon Payments
With this feature, Turcom shoppers can find products faster. All they need is type the first character and the website will predict what they are searching for and show results as they type.
FedEx shipping
With this feature, Turcom shoppers can find products faster. All they need is type the first character and the website will predict what they are searching for and show results as they type.

Custom Functionality

8 modules developed.

01
Amazon-like reviews
02
Comment reviews
03
On sale
04
Bestselling products
05
"Notify me when in stock"
06
Press reviews
07
Widget with the product description
08
Resources

In tight collaboration with the design team and Turcom store managers

It took us about four months to implement the entire project. Our development team included backend and frontend developers, a project manager and a quality assurance specialist. We also teamed up with a design team located in Romania to collaborate on design implementation, and with the Turcom’s store managers and marketers to test the website functionality

4
Months: of work
01
Data Migration From Magento 1 to Magento 2
02
Backend development
03
Custom module development
04
Custom blog design
05
UX design implementation
06
Frontend development
07
Third party API integration
08
Website speed optimization

Great user experience and improved sales.

The new Turcom’s website offers great user experience with social login and registration, smart search, Amazon-like customer reviews, estimated delivery dates, one-step-checkout, and clean user interface. In spite of common fear that customers need to get used to a new version of the website, the number of sales on the new online Turcom store increased within the first two weeks – and that is always the real reward.

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