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TurcomUSA

CLIENT

Sector: Consumer electronics
Location: USA

Migrating a consumer electronics online store from Magento 1 to Magento 2.

A consumer electronics brand was selling its products to the US market

THE BACKSTORY

To distribute their products to the USA, Turcom Electronics, Turkish consumer electronics brand, used a number of channels including their own ecommerce website. Wholesalers, dropshipping companies and regular buyers shopped on TurcomUSA.com for various kinds of tech gadgets including security cameras, Bluetooth speakers, led lamps, and graphic drawing tablets.

While Turcom’s products sold successfully on marketplaces such as Amazon and eBay, their own website failed to bring a sufficient number of sales.

To improve the user experience and increase sales, Turcom owners decided to redesign their website and build new functionality as well as migrate the TurcomUSA.com from Magento 1 to Magento 2. They hired us to implement custom functionality and implement the migration.

Make it better, faster and more profitable.

Even though Magento 1 and Magento 2 are both Magento, they are very different.

New generation

Magento 2 is a new generation, a complete rebuild of the platform, and it's the one that's going to be actively maintained going forward.
Migrating

Migrating from Magento 1 to Magento 2 is similar to building an ecommerce store from scratch. You would need an ecommerce development team who has done this before to implement the project successfully
2016

But at that time – in 2016, a year after Magento 2 was released to the public – there weren't many ecommerce developers with the Magento 2 development experience.
We were the only company in Eastern Europe who had Magento 1 to Magento 2 migration projects in our portfolio. Turcom founders reached out to Elogic.

What followed was one of the longest partnerships that brought us Mount-it, another more complicated project from the same client.

Custom design.
New functionality.
Magento 2 migration.

THE SOLUTION

The new TurcomUSA.com website was supposed to become faster, easier in navigation, and it was supposed to boost conversions.

Our work on the project included the following milestones:

Implement a custom website redesign

Develop and integrate new functionality with Magento 2

Perform data migration from Magento 1 to Magento 2

TurcomUSA check-out

01 / 04

Third-party integrations

01 Sign up with Facebook

With this feature, Turcom shoppers can find products faster. All they need is type the first character and the website will predict what they are searching for and show results as they type.

02 Extension migration

With this feature, Turcom shoppers can find products faster. All they need is type the first character and the website will predict what they are searching for and show results as they type.

03 One-step-checkout

With this feature, Turcom shoppers can find products faster. All they need is type the first character and the website will predict what they are searching for and show results as they type.

04 Amazon Payments

With this feature, Turcom shoppers can find products faster. All they need is type the first character and the website will predict what they are searching for and show results as they type.

05 FedEx shipping

With this feature, Turcom shoppers can find products faster. All they need is type the first character and the website will predict what they are searching for and show results as they type.

Custom functionality

01

Amazon-like reviews

We developed a custom module that allows customers to leave product rating and reviews the same way it works on Amazon. This feature increases conversion and user trust.

02

Comment reviews

To address negative reviews and increase customer engagement, we implemented the possibility for a store manager to respond to reviews from the admin panel.

03

On sale

We implemented an orange sign On Sale to let customers know that the product is sold with a discount.

04

Bestselling products

The bestseller module allows showing best-selling products on the home page and this way incentivize repeated purchases.

05

"Notify me when in stock"

For products that aren't currently available, we implemented a "notify me when in stock" feature. This feature lets users leave an email and receive a notification once the product is available.

06

Press reviews

On the Turcom home page, there is a slider with article previews. Every slide has its own SEO URL that opens up a separate page with an article talking about new product releases. We developed this feature to increase brand awareness.

07

Widget with the product description

One the product page there is a custom widget with a product description. It allows customers to learn more about a tech gadget and make an informed buying decision.

08

Resources

Turcom shoppers can download files with PDF manuals on product set-up and troubleshooting. Paper manuals are very inconvenient, and digital copies greatly simplify the customer experience.

Custom Functionality

8 modules developed.

COLLABORATION

In tight collaboration with the design team and Turcom store managers

It took us about four months to implement the entire project. Our development team included backend and frontend developers, a project manager and a quality assurance specialist.

We also teamed up with a design team located in Romania to collaborate on design implementation, and with the Turcom’s store managers and marketers to test the website functionality

4

Months:

of work

1

Data Migration
From Magento 1 to
Magento 2

2

Backend
development

3

Custom
module
development

4

Custom blog
design

5

UX design
implementation

6

Frontend
development

7

Third party
API
integration

8

Website speed
optimization

Turcom CEO

We like it a lot. It is clean, simple, yet highly functional. The quality of development is one of the best we've encountered."

We like it a lot. It is clean, simple, yet highly functional. The quality of development is one of the best we've encountered.

Great user experience and improved sales.

The new Turcom’s website offers great user experience with social login and registration, smart search, Amazon-like customer reviews, estimated delivery dates, one-step-checkout, and clean user interface. In spite of common fear that customers need to get used to a new version of the website, the number of sales on the new online Turcom store increased within the first two weeks – and that is always the real reward.

Need to migrate your ecommerce website to Magento 2?